What and how to sell online. Additional income on a permanent basis in your spare time for enterprising men. Placement of goods in Yandex.Market

The Internet opens up great opportunities for promoting your business. Especially for those entrepreneurs who would like to establish direct contact with buyers and clients. Here are just legends about penny costs for online sales - from the realm of fantasy.

Not all methods of online promotion are equally good. Much depends on the specifics of the business and the tasks that the entrepreneur sets for himself. Social networks, for example, work well for brand awareness and help to gather a group of loyal buyers/clients and establish feedback with them. Marketplaces are more suitable for the day of increasing sales, in fact, without investing in advertising. Auctions and catalogs are convenient for studying the market, they can be used to assess demand and set a fair price for goods.

But the main advantage of online selling is that even with a modest financial investment compared to traditional advertising, it allows you to break through to your target audience, achieve sales growth and reach payback.

Company face

Having your own, albeit the simplest website is a mandatory component of a business of any caliber. A web resource is a kind of business card where the buyer can get acquainted with the company, its products or services, including placing an order. In addition, it is not so difficult to organize sales through your website. For example, a ready-made "engine" for an online store (CMS system) will cost from $200 to $1,000.

Some platforms are completely free. There are no special problems in order to integrate the function of accepting payment cards into the store. In this case, the commission of the acquiring bank will be, on average, 2-3% of the payment amount. The advantage of the selling platform is that it does not require a huge staff of specialists to support it. The entrepreneur himself can administer the CMS, or hire an IT specialist for a contract. However, if 5-7 years ago the launch of an online store was justified in almost any case, regardless of the scale and turnover of the business, now it is far from always advisable to turn the site into a platform for online sales.

Interesting video on the topic:

Why not?

First, the competition from other sellers is very high. It is especially difficult to fight for a buyer when the online store presents not scarce, but popular goods that have a lot of analogues.

Secondly, if the product range is rather narrow, it will not be possible to achieve impressive sales volumes without constant investment in advertising. And in any case, you will have to spend at least 100-200 USD to support the site. per month. Otherwise, he will hang out somewhere in the backyard search engines.
But the main drawback is that the online store has a low conversion rate. That is, the ratio of resource visitors and real customers. 1-3% conversion is considered a good indicator, 5-10% is excellent. And there is no guarantee that an increase in the number of visitors to the site will lead to a proportional increase in sales. A lot of other factors also affect the conversion: the demand for a product or service right here and now, product quality, reviews and reputation, price, related advertising support in search engines, social networks.

Bottom line: you should not turn the site into an online store at any cost. There is a risk that he will be lost against the background of stronger and more experienced competitors. Sometimes it is better to make a beautiful online showcase out of a web resource that will attract potential customers. And send them where? This question should be given a clear and reasoned answer by the entrepreneur himself.

Is it a panacea?

Plus, advertising social network provides fine targeting. That is, it helps to highlight exactly those users who may be interested in a product or service. There are plenty of selection criteria. By age and territory, by professional activity and interests, etc. At the same time, the entrepreneur does not spend extra money on promotion, since investments are spent on attracting the target audience.

And in order to convert this audience into real customers, it is necessary that the page not only arouses interest, but the content posted there benefits the visitor. It is very important to respond to questions and comments. Then users will have confidence in the company and motivation to purchase a product or service. With this algorithm, it can take 2-3 months from the moment of acquaintance on the social network and actually before the sale. But the return will be much higher than when an entrepreneur mindlessly pours money into advertising and expects it to bring hundreds of customers. Bottom line: an entrepreneur cannot do without social networks. Just don't place high hopes on them. Facebook and its analogues provide an opportunity to replenish the client base, explore the market. But from the point of view of online sales, they are not a panacea.

Don't push your way

Domestic marketplaces are not yet up to the world monsters such as Amazon or Taobao. Although some sites have already reached a decent size. And on the territory of the country with their help, you can achieve considerable sales volumes.

Marketplace is, in fact, a trading platform. But she does not sell on her own behalf, but provides such an opportunity to a large number of stores and sellers.

For entrepreneurs, this format of partnership is beneficial. After all, the seller gets access to the platform, which is visited daily by tens or even hundreds of thousands of potential buyers. There is no need to allocate a large budget for advertising. Although promotion within the marketplace will, of course, not be superfluous. Trading platforms operate on a commission basis. From 1.5 to 5% of the selling price is charged for each unit of goods sold. In addition, the marketplace can act as an auditor. For example, a customer pays for a purchase bank card, and the amount until the seller completes the order is frozen. This guarantees the safety and integrity of both parties.

Online Selling: Experience of Entrepreneurs

When deciding to promote on the Internet, many entrepreneurs make several mistakes. First, they believe that online advertising and online sales in general are cheap. But with a serious approach to promotion, nothing can be cheap in principle. Secondly, practically no one in a small business thinks about IT infrastructure, about well-established business processes, even about creating a normal customer database. Thirdly, many entrepreneurs are not morally ready to look for qualified specialists in the staff. But what can you expect from an internet marketer. who gets $200 a month? Therefore, successful online sales can be achieved both through a personal website and through social networks and marketplaces. All of these are complementary channels. The main condition is a systematic approach and understanding who your client is. or B2C. And, above all, you need to learn how to sell to existing customers, and sell well. And also to cover those users who are looking for a seller and a product, up to the formation and updating of their needs.

Also, some marketplaces have their own staff that process the order. Therefore, the seller receives an already confirmed application, without spraying on those customers who refuse to buy at the last moment. The lack of marketplaces is in high competition. It is very easy to drown among other sellers who offer the same or similar product in terms of characteristics. At the same time, the audience of visitors to trading floors is also very diverse. And many use them only to compare prices and find the cheapest deal.

The experience of entrepreneurs suggests that marketplaces, on average, generate from 5 to 10% of total sales. If you spend money on advertising a store within the trading platform itself, then this figure can be increased to 20-30%.

Selling goods via the Internet is an alternative way to sell products. It involves the search for potential buyers in world wide web.

Every year, millions of people around the world successfully sell goods on the Internet. But there is also back side a medal engraved with the same number of sellers whose efforts were not justified. Therefore, do not rush to be very happy and dream of millions, even if you do everything right and smart - the chances of successful transactions are reduced due to high competition in this segment of making money on the Internet.

Before writing this article, I looked at many publications from other sites (on this topic), as well as videos. Most often, I came across records of people who, most likely, never sold anything, but simply copied texts from other sources (with some modifications to add uniqueness to the text). The rest of the authors talked about the speed of obtaining income from this type of earnings. But is it?

Let me give you a simple example on potatoes. There is a regular food market where anyone can sell either personally grown crops or bought from someone else (formerly called "speculation", and now "market economy"). So you took the second path, brought the purchased potatoes early in the morning, laid out the scales and are waiting for buyers.

Next, your competitors come, who, like you, bought potatoes from the same supplier. And by 9 o'clock in the morning on 50 square meters you already have five to ten people. Same potatoes, same price (based on costs and the desire for more or less profit, prices may vary, but not to a large extent).

Why should customers choose your product? Quality and price? Perhaps, but if you sacrifice the price, then some buyers may decide that you resorted to such a step because of the low quality of vegetables. Or competitors will see your price tags and fix theirs as well.

Do you think that this situation does not apply to selling goods on the Internet? You are wrong. On the worldwide web, you will face even more competition.

What is the right way to sell products online?

Let's start, perhaps, with the choice of a site for implementation. In fact, there are not so many of them. This can be a personal online store (which, by the way, you can create absolutely free of charge for a start), auctions and message boards, and social networks. Perhaps this is all, there is no point in listing the rest.

1. An online store requires at least minimal knowledge of SEO (fortunately, there is a lot of information about this on the net, and it is best to read the recommendations from Yandex and Google search engines), unique product photos and their descriptions. Advertising is an indirect and individual, but very useful weapon in finding buyers.
2. Auctions and bulletin boards - requires perseverance (you have to work hard), unique product photos and descriptions (but shorter than for a store).
3. Social networks - requires the seller to have thousands of friends on the page or a "promoted community", the above pictures and also descriptions.

Based on the foregoing, you probably already understood that no matter what path you choose, you need to have unique photographs of it and describe it in text form. Unique, and not torn from the Internet, pictures will help the buyer understand that you are not a deceiver and you have the goods in stock (or were, but already in stock). Unique descriptions perform a similar function.

Unique descriptions do not mean texts that have been checked for “uniqueness” through various services, but those that contain elements that are not described by the supplier. The completeness of information about the product (dimensions, composition, application, etc.) is the key to the “selling text” (I hate this expression, but here it is very concise).

Without these two components for buyers, you are one of thousands of identical sellers, among which they can choose any. And so you at least will be different from other shushwala.

Why don't you buy anything?

1. Online store - we study a potential buyer, choose for him advertising platform, set it up and go ahead.
2. Auctions and bulletin boards are similar advertising, only the services themselves will serve as a platform.
3. Social networks - your friends and followers do not need "rejuvenating foot cream" and therefore are looking for buyers either on message boards and auctions, or create an online store.

Advertising drives sales, not does it for you. On the Internet, you should resort to it only when you are sure that the money for its implementation will not fly away into the pipe. If you have an interesting product, a beautifully and well-designed page for it (contact details, price, description, an image or a video are provided), then the buyer will be found.

A small example from life

The father of one of my comrades decided to sell his old car, which he previously used for work purposes. Due to age, the cost of the car was not high. He decided to carry out the sale through a well-known site created specifically for this purpose (an advertisement board for the sale of used cars).

First steps: made a description in which he indicated not only technical specification car, but also listed the repairs that were carried out in it (as well as a list of parts that were replaced or restored during the repair). Is it right you think, they say, this is how it should be? And how often have you seen in the descriptions of the lots with winter boots, which indicate that they are made in China and that they are made of very cheap materials? We go further.

After the text part, he moved on to the photo: more than 10 pictures were taken, which allowed buyers to view the car from all angles. And finally, he shot a video in which he showed the interior of the car, an open hood, started the engine, etc. The video made it possible for a potential buyer to practically see his future purchase with his own eyes (which is impossible to do through a computer, looking only at photographs).

The lot was laid out somewhere at 6-7 pm. The next morning the buyer called, and in the evening he left by car home. Do not ask about re-registration and the like, this is not relevant to the case. I described a situation that I saw with my own eyes and in which I personally took part.

Afterword

I did not discover America for the majority. I didn’t fully answer the question “how to sell goods via the Internet?”, But whoever caught the chip understood everything. I wish you successful and profitable transactions.

Sales Generator

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Many businessmen in one way or another are engaged in sales through the Internet. This is a very convenient and profitable way to earn money. A person can stay at home and still control his business and get a good income. To become an Internet businessman, you do not need to receive a special education, you just need to master this type of sales. Today we will tell you how to sell online so that the money flows to you.

From this article you will learn:

1. Where to sell online
2. How to sell abroad online

What to sell online to get rich

Many people want to succeed in e-commerce, but not everyone succeeds. The situation is aggravated by the fact that competition is inexorably growing. It is rather difficult in such conditions to find and occupy your niche and effectively sell those goods that a potential consumer needs via the Internet. Among the most successful objects of sales are the following.

• Navigators, radar detectors, video recorders

There are very high markups on these items. A common situation is when a product is bought for 500-700 rubles, and sold for 1000-3000 rubles and more. Do you think it's unrealistic? But that's the reality. Chinese radar detectors cost a penny. Their purchase price starts from 200 rubles, but in Russia they cannot be found cheaper than 700 rubles. As you already understood, the sale of such goods will allow you to get rich very quickly.

• Shoes and clothes

The situation is the same with clothing, which can be purchased directly from the manufacturer at a very low price, and can be sold via the Internet with a large margin.

• Auto accessories and car care products

Motorists are always ready to give a lot of money to care for their iron horse. Cleaning products, steering wheel and seat covers, numerous useful and decorative car accessories are always in demand. Therefore, sellers set fairly high prices for all these paraphernalia. For example, they can sell a snow blower over the Internet for 500 rubles, while its true price is five times less.

• Unusual goods

Popular among the Internet audience are all kinds of unusual gifts, entertaining souvenirs, funny toys. Such original things as, for example, business card holders in the form of a knife, have an extra charge of 100%.

• Women's and men's accessories

Through the Internet, you can buy various accessories very cheaply in the same China, which everyone is able to purchase on their own on the notorious Aliexpress. For example, you buy bracelets, glasses, belts for the minimum price of 100 rubles, and you sell these same goods not even for 200, but at least 500 rubles, as quite worthy branded items.

• Interior items, bed linen, towels

Beautiful interior items have a very high mark-up, and it is profitable to sell them over the Internet. So, you can buy very cheap bed linen from wholesalers and sell it at two or even three times the price. Other decor items that have an auxiliary purpose (bottle stands, shelves, soap dishes, etc.) are also in demand, so you can make very good money selling these goods.

• Phones and tablets

Smartphones, phones, tablet phones and other means of communication are very popular in China. Asian craftsmen got the hang of making them workable for a very small price. For 2,000 rubles, you can buy an Android smartphone, and then sell it online for at least 5,000 rubles.

• Small electronic gadgets

Chinese craftsmen produce various gadgets and tech devices in large quantities. Huge selection of universal chargers, players, e-books, adapters and other much-needed technology in the modern age can be purchased there at extremely low prices and really make money selling them in Russia.

• Light fixtures

Various musical and lighting equipment for clubs can be sold over the Internet with great profit. Laser pointers and light music are very cheap from wholesalers.

• Cases and other accessories for phones

Very wanted items! Many people prefer to buy them online, because there is much more choice and prices are lower than in offline stores. The purchase price for the same covers starts from 100 rubles and even lower, but you can sell them at a price of 500 rubles. And people will buy. Some make cases with their own hands and sell them at a price cheaper than store ones, which, in general, is also a good way to earn money.

• Handmade

If your hobby is needlework, then this hobby can be a source of good income. After all, everything is sold on the Internet. Jewelry, toys, crafts can find their buyer if the thing has its own zest. Individual and unusual creations are always in demand. If you have "golden hands", then make your craft a way to constantly earn money via the Internet.

At any time people will buy food. Food is another hot commodity that can be sold online. People are good at buying pastries and sweets. But you can only sell on the Internet those products that you know how to cook yourself and that are able to deliver to the addressee.

• Services

The Internet is a place for selling not only goods, but also services. Whatever abilities you have, all this will be in demand. Perhaps you can compose statement of claim to order or provide accounting reports to the tax authority, conduct a training on an effective method of losing weight or a master class on the origami technique. The main thing is that you have enough strength and energy to provide so many services to earn your living.

Submit your application

• Collections

Collectors can always make good money selling their treasures. There are things that cost a lot of money: antiques, a collection of rare coins, etc. For such exquisite and expensive things, it is even advisable to arrange auctions. There are buyers for rare collectibles. But, I must say, this type of sale is not available to everyone, since this product is piece.

• Graphic arts

As an option for making money online, you can sell copyrighted photos or videos through the Network. Selling such a product has its own specifics, but a graphics distribution business can be profitable if it is properly organized and put on the right track.

• Knowledge

• Cosmetics

How to sell cosmetics online? Usually, buyers agree to purchase cosmetics, household chemicals only from companies that are well known. If you have just started your business, you will have to really work hard to win the trust of customers. This is a very difficult area of ​​sales for beginners.

Here are a few rules for a successful online business:

1. Main quality. It is very important to offer quality things on the Internet, only then the audience will quickly reach out to you and replenish your customer base. Glory about good goods diverges quickly.
2. It is always worth starting with a product known to the consumer. You should not offer people something new when they are not familiar with your company. Start by selling those things that are in significant demand. Set a decent markup that will get you started.
3. The uniqueness of your product will be the trigger for sales launch. Even if you have chosen a popular product, make it different from everyone else. Something in your product must be unique: production technology, price, quality - whatever.
4. The more you invest in a business, the greater the odds you get over your competitors.

Is it possible to sell medicines and alcohol over the Internet

If you seriously decide to engage in online sales, then you should start by studying the Rules for selling remotely, approved by Decree of the Government of the Russian Federation of September 27, 2007 No. 612. From this document you can learn about what exactly can be sold via the Internet.

Paragraph 5 of the Rules states that it is inadmissible to sell alcohol remotely. The same prohibition applies to tobacco and goods whose free sale is prohibited or restricted. Russian legislation. You will also not be able to sell medicines and weapons, narcotic and psychotropic substances via the Internet.

For violation of such norms, administrative liability is provided for under Article 14.2 of the Code of Administrative Offenses of the Russian Federation:

• for citizens -1500–2000 rubles with or without confiscation of goods;
• for employees of organizations - 3,000–4,000 rubles with possible confiscation of goods;
• for organizations - 30-40 thousand rubles with or without confiscation of goods.

How to sell online the right way

Deciding how to sell certain goods over the Internet is not an easy task. This task is of a strategic nature. You need to think through everything thoroughly in order to have maximum income with minimal investment.

• Accounting. In order to save money, you need to abandon the full-time specialist. Think about an alternative way of doing bookkeeping, which could be one of the effective online services, for example, MoeDelo. This step will save you a fair amount of money.
• Logistics. It is very important to decide how you will ship your product. Perhaps your business allows you to do it yourself. But, when it grows, you will have to resort to a delivery service. One of the reliable and affordable companies is the MultiShip service. When sending goods with its help, you can always track the shipment.
• Telephony. This point is also not worth saving. There are organizations that allow you to create a PBX for a very modest fee. The Mango company will provide you with a virtual PBX with an answering machine for little money. As an option, you can purchase a SIM card from the Megafon operator and buy a city number for 200 rubles per month.
• Soft. If you have decided to save on office rent and staff recruitment, then you should take care of organizing successful interaction between all members of your team. So, you can use the Google Docs service, which allows you to create diagrams, edit texts, build tables and solve other tasks at the same time by several people.

Where to sell online

• Virtual bulletin boards

The most active sales site in Russia is Avito, a free bulletin board that involves trading without intermediaries. It is not very convenient to post information about a product every time, but the resource is more than suitable for one-time transactions. Virtual bulletin boards are always able to attract additional customers.

Social networks are a great help for those who decide to sell via the Internet. Social networks on this moment keep in their snares a huge number of people who will be much more convenient to make purchases without leaving Facebook or Vkontakte. Your task is to correctly compose and place an ad, as well as open a bank account or an electronic wallet with which you can pay for the goods.

One way or another, but both Avito and the announcement on the social network will lead interested people to your official website. If there is none, then the interest of many will remain unsatisfied, and the purchase will not take place. Therefore, having your own online platform where you can find out everything about your product is very important.

If you are selling a single item, especially if we are talking about the infobusiness, then a landing page will suit you. A sales page works best if your goal is to quickly sell, for example, a tour package in one direction without any alternative offers.

There are many exchanges on the Internet where people offer their services. These are analogues of real-life labor exchanges, but here we are not talking about employees who are trying to get registered with a work book, but about freelancers who want to work remotely and sell their services via the Internet. And this is also a sales option.

Basically, these freelance exchanges employ copywriters and designers. Everything related to the creation, promotion and design of websites is accompanied by certain services that will be in demand as long as the Internet exists. All the applicant needs is to register on the exchange and indicate his electronic wallet. The most famous sites are Advego, TextSale and eTXT.

How to sell used items online

It happens that people sell things that were in use, and for appearance that's noticeable. There are scratches, scuffs, etc. on such an item. Its price will be significantly lower than the purchase price. But, if the thing was used carefully or for a very short time, then it has all the characteristics of a new product, although it costs less. Many people prefer to buy items that have already been with some owners, precisely for the reason that the price for them becomes much lower than the store. But with proper care, frugality and accuracy, the subsequent purchaser will not remember the former owner of the thing.

Sometimes a brand new product is stripped of its label and never used. Of course, it is no longer possible to call this thing new, and it is automatically classified as used. The price of such a product falls, respectively, it will not be difficult to find a buyer for it. The main thing is to determine the thematic platform. Consider several options for selling used items online. Let's define the product category:

• Products for children;
• cloth;
• fur;
• furniture.

Each type of product has its own platform where sales will be most effective.

For example, if you decide to sell children's things over the Internet, then there are several worthy attention on the Web. sites suitable for these purposes:

• the Russian-language site Yu-mama, which offers not only goods at affordable prices, but also a forum with discussions of burning and pressing topics for current or future parents;
• a site with the telling name "Children's Flea Market". It offers not only clothes, but also strollers, toys, textbooks, baths, swimming pools and many other interesting and useful things for the growth and development of children.

Let's reveal some secrets for a quick sale of goods:

• Prepare your photos. It’s better to add images after all, because psychologically people are more interested in those ads where the product can be seen immediately. Do not take someone else's photo from the Internet. If the illustration of the thing is much better than the thing itself, the buyer will clearly refuse to buy in the future, wasting his time and yours.
• Create a unique selling proposition. It should stand out from all the others. Advantages can be a lower price or some kind of bonus as a gift.
• Don't over-price an item. Rate the item realistically. Some believe that it is better to slightly overestimate the cost, so that later in the process of bargaining to give way. But in fact, the high price repels many immediately. And no one thinks about how much it will be possible to bargain. Calculate the average cost and sell the item you don't need for a couple of percent cheaper.
• Do not deceive the buyer. Be truthful about the features of the item you are selling. Remember that if a person calls you and asks about a thing, then he is interested in buying.
• In a relationship seasonal items determine the optimal time for sale. Demand for them increases precisely in the corresponding season. Solemn clothes are best sold on the eve of the holidays, autumn and winter things - before the cold. Be guided by the time and post ads about a month before the season.
• It is most effective to post information immediately at several sites. After the sale, they will be easy to remove.

How to sell goods through an online store

If you are planning not just a one-time sale, but a real business, then, of course, you need to sell the goods in demand. The best way to trade on the Internet is to launch a selling website. Not much money is needed to create and promote it. It is important to properly organize and think through everything.

An online store can work according to the following mechanisms:

• Standard sale. A typical story for an online store. The website contains a catalog of products with prices. As soon as a customer places an order, you send it to the specified address. Thus, the transaction is made directly between you and your buyer.
• Dropshipping. This business model is often used by those sellers who do not have their own warehouses. Here's how it all happens: your site contains information about the product, its characteristics and cost, but in reality you do not have this product. And, as soon as the user places an order, you place an order with the supplier of the goods, acting as an intermediary.

You can sell over the Internet goods at retail and wholesale. Again, not everyone can afford to keep stock for bulk sales. In the second case, bookkeeping will be more difficult. Therefore, it is better for beginners in the field of e-commerce to start with retail.

If you open an online store that sells only in a specific region, it will be less costly for you. It is much more convenient to carry out delivery only within your region. This is the most acceptable option at the start, but then you can cover a wider coverage area.

How to start selling through an online store

Stage number 1. Choosing a niche

When choosing a niche, you must calculate your chances in advance. Are you in a position to compete with other suppliers of goods similar to those you intend to sell online? Is the chosen type of sales capable of bringing you profit, or is it associated with losses alone?

The choice of the product itself, the sale of which you will be engaged in, also directly depends on your finances. Starting capital sets certain limits. If you do not have significant in cash, then you are unlikely to sell jewelry or expensive electronics.

First of all, you should conduct a marketing analysis. This can be done independently or with the involvement of specialists. Of course, you will make the final choice based on your personal feelings and preferences. What causes a storm of emotions in you, perhaps the consumer will also like it.

But, nevertheless, push personal feelings and preferences to the last plan, when the main directions have already been selected on the basis of serious analytics. For example, you have decided that your niche will be selling clothes. But now you have to decide whether to start by selling ties or gloves? Trust your intuition.

What should be guided in your choice? The product to be sold must be:

• in demand;
• competitive (it is desirable that the competition is not too high);
• off-season.

When starting a business, these criteria are of great importance. Knowing how to sell online is not enough. You need to decide what you will be selling.

Stage number 2. Search for suppliers

Information about the suppliers of certain goods is now apparently invisible. And finding it is not a problem. We list several ways to find suppliers for an online store.

1. Internet. There are many directories that contain information about companies that supply a variety of goods. Study information on forums, thematic sites that contain unbiased reviews about suppliers left by their customers and partners. Use this information to create your list of suppliers with contact details and business reputation.
2. Printed publications. Many benefits can be derived through the study of specialized magazines, newspapers, brochures. But you need to choose exactly those publications that are related to the theme of your online store.
3. Exhibitions. Events where manufacturers showcase their products are the perfect place to build bridges and learn from a particular market sector. Here you can see the goods with your own eyes, communicate with the employees of the companies. The only negative is that usually the organizations that participate in such exhibitions and conferences are aimed at wholesale sales.
4. Markets. In a small city, this option can also be quite acceptable. In the market, you can see the goods and even touch them, collect business cards of suppliers, and agree on favorable terms of the transaction.
5. Competitors. If you ask the seller for product certificates, you can see information about its supplier. But in order to get the same favorable conditions for working with suppliers that competitors have, you need to work hard, since not everyone is given to conclude profitable deals.

Stage number 3. Business registration

When you have acquired partners, created the basis of a business, you need to think about the form in which this business is best organized. What is the best way to sell online? There are two forms for an online store:

• limited liability company (LLC);
• individual entrepreneur (IP).

Registration as an individual entrepreneur is a simpler low-cost procedure. But the LLC has broader prospects. True, for registration you will need to incur costs in terms of time and finances. For example, the minimum value of the authorized capital for an LLC is 10 thousand rubles. In addition, you must also pay:

• state registration fee;
• a fee for notarial services to certify copies of documents and the signature of the applicant;
• fee for issuing a power of attorney, if necessary;
• other expenses;
• fee for opening a current account.

Minimum amount to create legal entity is 50 thousand rubles. In addition, it is important to have your legal address, so you will need to think about the premises. Calculate whether all these costs justify the planned profit?

If you still open as an individual entrepreneur, then you will have to pay only one state duty in the amount of 800 rubles. An individual entrepreneur may not have either a seal or a current account. However, in order to more convenient cooperation, it is still better to start them. Even if you entrust all the necessary documents to a third party, your expenses will be no more than 4,000 rubles.

Stage number 4. Finding an office and a warehouse (can be skipped)

What your office will be like and whether you can maintain a warehouse depends on how much money you have at the start. Without calculating the expected profit, it is difficult to make the right decision. If the income is expected to be small and it will take too long to wait, it may be better to do without a warehouse and an office at first.

If you absolutely need an office and a warehouse, then conduct a study on the cost of renting the corresponding premises. Pay attention to access roads, the territorial location of structures, as well as their technical condition.

Renting an office is often associated with hiring one or more employees. And all this requires additional costs. Therefore, decide whether you should spend the initial capital on renting these premises.

Stage number 5. Creation of an online store

How to sell online if you don't have an online store? Theoretically, this can be done, but it is inconvenient. So, to create an online store, you need a logo and corporate identity. Expect that the image will be your face for many years, think carefully about this moment of organizing your business.

Almost all online store owners develop their logos and landing pages from freelancers. Numerous remote service sites will allow you to find a specialist who will create a high-quality and conceptual logo for you. It will cost about 3-10 thousand rubles, and the design of the web resource itself will cost 10-30 thousand rubles.

It doesn't matter what you sell over the Internet, in any case, you can use gifts with corporate identity as an incentive for customers. Try to be creative in designing it. Be guided not only by your own taste, but also by the opinion of a specialist, as well as the compliance of the chosen style with the general direction of the store.

For your site, through which you will sell your products over the Internet, you need to have three things:

• hosting;
• domain;
• engine.

Hosting - a remote server for storing all store materials. The domain is the address of the store on the Internet. Often, both hosting and a domain are provided under the same contract, their maintenance usually starts at 600 rubles a year.

The engine is a site content management system. Free engines contain a minimal set of features. If you want to make a more developed and user-friendly website, then you should look for a more expensive option.

Stage number 6. Filling the online store with content

For an online store website, you need to create high-quality content. And it is desirable to think over every little thing. Start with an attractive greeting and company story, continue with product descriptions (photos, prices, features), and finish with ease of navigation and a conversion button that stimulates purchases. All this is very important and affects the profit.

Entrust the drafting of texts to freelancers or carry out this event yourself. The cost of the finished text is measured in rubles per thousand characters without spaces. The minimum price is 20-30 rubles. If you simply copy other people's texts, search engines will block you, and then you can forget about promoting an online store and selling online for a long time.

It is better to entrust taking product pictures professional photographer. His services are not cheap pleasure: for each picture you will need to pay 150-200 rubles. In some cases, this amount approaches the actual cost of the product. If this is expensive for you, then at worst, a photo can be taken from the supplier's catalog.

Stage number 7. Launch of an advertising campaign

In order to sell things or services over the Internet, it is important not only to create a website, but also to promote it, otherwise no one will ever even know about its existence. Promotion is carried out by special companies that have considerable experience in this matter. You are unlikely to be able to do this on your own.

Freelancers can also do SEO. They will prepare texts for your site that include keywords. It is for them that search engines will offer your site in the search results when relevant requests are received. You will have to wait to see the fruits, but it works in the long run. Advertising attracts visitors very quickly. You get a return almost immediately after payment, but it is short-lived.

It is best to combine all of the above methods of promoting a product.

How to sell abroad via the Internet: step by step instructions

Any product can be sold via the Internet and abroad. Sales will be especially successful in the following cases.

1. High quality product or exclusive interests both compatriots and foreigners. Exclusive can be a product of your own production, something unusual and original. But if there is none, then try to sell a product made by other people.
2. The price is lower than foreign analogues of the same quality. Everyone is looking for profitable business schemes. That is why goods can be ordered abroad if your conditions seem profitable for local buyers. Just keep in mind that the profitability of your offer should cover the cost and delivery time from Russia to another country.

With the current economic situation due to the ruble exchange rate, the cost of your goods is already lower competitive prices in other countries, which means it's worth trying. Consider detailed instructions to organize sales abroad.

Step 1. Studying the foreign market

First of all, you need to choose the country in which you would like to sell your product. It is best to start in Europe or the United States, because at the level of local manufacturers, your prices there will seem low, and the quality will be much better than that of Chinese goods. Having decided on the country, comprehensively study its market and features of the economy.

• Competitors

Find out if anyone is offering what you are going to sell online. Use the international trading platforms Ebay.com, Etsy.com. Look for similar products on them. If you find it, compare it to yours. Find out your advantages and disadvantages. If there are no analogues, then your product will probably be in demand.

• Buyers

The foreign audience is significantly different from the Russian one. There, people are more willing to leave reviews on sites, are less scandalous and more friendly. But most importantly, they are guided by other criteria when choosing a product. Explore the range of local shops. What might appeal to the Russians will not necessarily appeal to the Americans or the Belgians. The main thing is that foreigners really appreciate high quality and originality.

• Prices

Setting the price of a product is not difficult for you. Find out the average cost for similar products in the country of sale, subtract the shipping costs from this figure and get the price of your offer. In some cases, it is very important to provide free shipping for customers, especially in countries where people have historically been accustomed to this (for example, in the USA).

• Legislation

It is very important to thoroughly study the laws of the country in which you are going to sell your products via the Internet. Maybe there are some restrictions on the sale of products of a certain type. These limits may be quantitative, qualitative or otherwise. This is where international trade rules come in handy. Having carefully studied them, you can determine whether your business has a future.

Step 2. Preparing the site

If you already have a website, then you just need to adapt it for international trade. If not, then follow the instructions.

• Create an English version of the site

In order to sell goods abroad via the Internet, you need to create a website in English, even if you are selling to Germany. You will be able to translate into the national language in the future, and for a start, it is most practical to make an English version. It is better to place it in the com domain zone, because otherwise you may have difficulties with SEO for English queries.

The English version of the site is very important for buyers: it is understandable to visitors and inspires confidence. Do not leave even the slightest word in Russian, it can scare potential customers. Translate even texts on pictures. Try to make your speech literate and natural. Hire a professional translator to check.

For Ecwid store Two methods of localization can be proposed.

1. One Ecwid store on two sites.

Ecwid is very easy to use. It is worth adding it to the Russian and English versions of the site, so the buttons will be automatically translated into the desired language depending on the browser language of the site visitor. After creating a product card that you are going to sell via the Internet, place a description in Russian and English on separate tabs. You can do this using the Tabber application.

Don't forget to change the currency. This can be done through the Currency converter application.

A few important tips:

• Make product names in English. Many Russians love this, and the Cyrillic alphabet can scare away a foreign client.
• The showcase for Russian-speaking and foreign buyers will be the same, despite the fact that they prefer different goods.

2. different Ecwid stores on different sites.

It is much more convenient to create two Ecwids on different sites so as not to confuse either of the visitors. In this case, you will be able to sell goods over the Internet by setting different ways delivery and payment. Don't forget to sync leftovers between stores.

• Write down information about delivery, payment and return of goods

In the return policy section, you must specify in detail and clearly all the information about what actions you need to take in case of returning the goods. For potential buyers, this is very important.

• Check out the brand name

It may happen that when translated into English, your brand name will sound ridiculous, funny or ambiguous. Be sure to rummage through the local slang dictionary, look for words that are consonant and close in spelling. To shorten the search time, it is better to consult with a native speaker.

• Be prepared to communicate in a foreign language

Consider the difference in time zones and indicate on the site at what time you can answer your customers.

• Consider international trade rules

The most important of these are set out in the 2002 European Internet Trade Directive.

Step 3. Arrange delivery

Almost all modern sites offer several ways to deliver goods. The terms of delivery are closely related to the terms of the return of goods. When delivering by Russian Post, you should carefully fill out the postal forms. The Russian Post website contains all the necessary forms and a delivery cost calculator. The same calculator should be in your online store.

Be sure to insure all your shipments.

Choose the packaging that will ensure the safety of the goods.

And one more important detail - provide the buyer with a tracking code.

Step 4. Choose a payment method

It is worth considering several types of payment. But keep in mind that for international transfers, the most reliable system is PayPal.

Step 5. We connect advertising channels

Foreign buyers are attracted by the same methods as Russian ones.

• Instagram

To sell products online, draw attention to them through Instagram. They really appreciate unique designer products. It is extremely important to photograph them beautifully. It is quite acceptable to maintain one account, duplicating entries in Russian and in English.

• facebook

1. Page dedicated to your online store. On it, you talk about all the events associated with it, promotions, product features, and sales news. You will be able to create posts in Russian and in English, setting each of them to display in the corresponding region.
2. ads, which lead directly to an online store or to a Facebook page.

• Google AdWords

Selling online helps contextual advertising to Google, in particular through the AdWords application. Adhere to the basic rules for writing ad texts - they should be clear and concise.

Step 6. Use marketplaces

A marketplace, or trading platform, is a great place to make yourself known and your offer. Here are some marketplaces where you can offer your products to foreign customers:

• eBay.com

Remember that all buyers of this site pay attention to the seller's rating. It is necessary to have at least a couple of reviews in order to inspire confidence among customers. Therefore, after registering on the site, make several purchases and pay for them very quickly in order to earn positive feedback. Reputation is a very important element of business, especially on eBay.

• etsy.com

This site primarily presents those companies that sell homemade items, antiques, vintage goods, tools and materials for creativity and needlework. You need to pay for using the service: $0.20 - for placing one product for a period of not more than four months; 3.5% - from the cost of the goods upon purchase.

You can sell goods over the Internet on the Etsy.com site by participating in affiliate program, which allows you to place the first 40 products for free if you follow a link from a partner company.

On this site, it is important to decide already at the registration stage. You create an account for either a private seller - "Individual Sellers", or a professional organization - "Professional Sellers". In the first case, you are exempt from fees, but pay a commission when making a sale.

The site offers a service whereby a registered user places a certain amount of goods in the Amazon warehouse. The site takes care of all shipping and packaging.

• Marketplace.asos.com

Those organizations that plan to sell clothes via the Internet will find it very convenient to be located on this platform. True, you will need to pay £ 20 per month for registration, as well as deduct 20% of the cost of the product if you purchase it. In addition, you cannot post on the site if you have less than 15 positions, and you must also comply with all site requirements regarding posting photos.

But if you pass the selection process and develop an excellent reputation in the future, the company may offer you to be featured on its main site, asos.com.

Analyzing all of the above, it should be concluded that selling over the Internet is possible only with the help of marketing and product promotion tools. Without advertising and relevant research, your product is unlikely to be popular or even known.

It is almost impossible to do everything you need on your own. When promoting a product, it is necessary to carry out many actions at the same time, each of which requires experience and a professional approach. Therefore, whatever one may say, you will have to involve specialists.

We suggest starting work on promoting the resource from which you plan to make sales from it. Internet Marketing Specialists "Sales Generator" will conduct a detailed analysis of your site, identify its main problems and prepare 47+ recommendations for the successful promotion of your products and services on the Internet.

Trading goods online, without having an online store, is a very real undertaking in modern realities. This is because there are many ways to attract customers, and no less options for selling goods via the Internet. To do this, it is not necessary to have a website, and even more so, it is not at all necessary to have a large staff. You do not even need an agreement with a transport company for the delivery of goods - if you wish and with little skill, you can sell goods on your own (alone) without an online store website.

What to do if there is no website - how to attract customers

As already mentioned, a website (or an online store is) is just one of the options with which you will tell your potential customers about your products.

Here are alternative ways to sell without online stores:

1. Selling through bulletin boards
2. Using specialized forums
3. In social networks

By selling without using a store, we primarily mean the absence of those standard schemes for selling goods that stores use. That is, work with delivery services is not required, work with suppliers is simplified, etc. It is on the basis of these features that we will consider the methods indicated below.

Notice boards

This is one of the easiest free ways sale of goods. The technique is simple - register on sites, add ads and continue to update them regularly. For this method of attracting a client, it is not necessary to have a website - just indicate your contacts, place a photo, and a description of the product.

Forums

On specialized and thematic forums, you are more likely to find your target audience. The methodology for finding clients is similar - you place detailed description about the goods sold, and also leave your contact information.

Social media

You can organize some kind of online store - we have a detailed article on. It is very convenient to create photo albums here, where you can store photos of your products with their descriptions. Another plus is Feedback with users.

Landing Page

A landing page is, of course, a website, but it cannot be called a full-fledged online store. In fact, you create one page where you talk in detail about the products you sell - post a photo and a description. Through the Landing, you can accept orders by leaving contacts or a feedback form on it.

The method of selling goods without an online store

Now let's move on to the most interesting - the sale of goods! It doesn’t matter where you attract your potential customers (on a website, on a social network, in an online store) and how (through advertising, ), you still have to sell :).

Here is a solution for those who do not want to open a department and are going to do everything alone:

1. Find a supplier and negotiate individual conditions with him.
2. You take orders by mail or by phone.
3. You pack each order yourself and control the payment process.
4. Send orders by hand by mail or courier.

1. Communication with suppliers.

It doesn’t matter if you are an individual entrepreneur or an individual, it is interesting for suppliers to work with everyone if it is beneficial for them - the main thing is to know. As an individual, you can make relatively large orders of something, and resell them at a retail markup. That is why without an online store it is better to trade something that is not oversized and not perishable - there is one for you.

2. We accept orders.

The ideal option is to use a landing page where users will place orders through an online order form. Then you just have to call all those interested and confirm the purchases. The work is not difficult, but it is better to make calls not once a day, but several times so that people do not think that you forgot about them and did not turn to competitors.

3. Collection of the order.

When you yourself are responsible for the purchase, it will not be difficult to collect an order - this can be done either at home, or rent an office or apartment for this business. If the product is not oversized, then ideally it can be stored in a pantry, or in the corner of one of the rooms in the apartment. You will need to stock up on wrapping paper, film, or the like.

4. Sending orders!

The order is completed, you have delivery addresses - it remains only to send them to customers. To do this, you can go to the post office, collecting several parcel orders at once (5-10). Of course, people in the queue may swear that you are messing around for a long time :), but this is already their problem. Another option is to work with courier services. In general - to whom that is easier. But it is also important to understand the needs of customers: if the vast majority, in principle, are not ready to receive goods by mail, then it is better to refuse this delivery method.

Delivery services are important when working in other regions, but when working only in your city (region), you can deliver orders yourself, while delivery can be designated as free, and the cost of expenses can be included in the price of the goods.

Everything is not so difficult, the main thing is not to forget to pay taxes :). And for this it is not necessary to be registered as a legal entity.

If the goods are relatively inexpensive, then you can shift the costs of delivery to the shoulders of customers. For large orders, free shipping can be offered.

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