Long domains are not a panacea, but why not use them? The longest domain name in the world and something, and something else and more The longest domain in the world

I do not argue with the fact that a keyword in a domain name can help, no. But I would like to say that this is not a very strong factor. It just could help those who did a full-fledged page optimization, and extra positive "points" would not hurt here.

I asked the administrations of the search engines: "Will the words from search query in the domain name will my site appear in the results of the search engine above other sites, all other things being equal?". And this is what they answered me: "Keywords in the domain name do not improve ranking much. We look at half a dozen influencing factors. Keywords on the page, their frequency, location, etc. are still very significant factors," said Don Dodge (AltaVista Director of Engineering).

Inktomi responded that their search engine could rank first for a website that had a unique search term in its domain. For example, if you search for Quokka, quokka.com is likely to come first. But if the request is not unique, for example, sport, then you will see that the presence of the sport.com domain does not play a major role here.

Thus, long , containing the words "your" search term, of course, is not a panacea. But why not use it if it adds at least a little "weight" to your site when ranking search results on the search engine results page?

In Wales, on the island of Anglesey, there is a village whose name consists of 59 letters. It means: the church of St. Mary in a hollow overgrown with white hazel, near a fast whirlpool, not far from the church of St. Tisilio and the red cave. The village has a website with one of the longest domain names in the world.

In fact, until the 19th century, this village was known as Llanfair Pwllgwyngyll (St. Mary's Church in a hollow overgrown with white hazel).

But with the advent railways the residents formed a committee to come up with ways to attract tourists.

Unfortunately, it is not known for certain who was actually behind the invention of the new name, but they say that it was a shoemaker from a neighboring village. Thanks to him, in the 1880s, the name grew to its current monstrous proportions.

Moreover, if you come to this village and ask one of the locals to reproduce this 59-letter abracadabra, he will do it, supposedly without hesitation, and at the same time explain about the churches, the hazel tree, the whirlpool and the cave.

An Englishman who calls himself Great Dave has opened a site with what he claims is the longest one-word domain name. Although there are, like, two words.

From the site, you can send one letter to a friend for fun - it is assumed that the return address of this friend will shock to the core.

Perhaps this is so, but if we talk about mail with a crazy address, then instead of a village site, it is better to use this resource, in the domain name of which the English alphabet fits almost two and a half times - 63 letters.

This site is a project of the Canadian company Appwalk.com and prompts the user to enter the longest address Email in the world. A 6-megabyte box is provided free of charge, for $1.67 and $2.33 per month - a 25-megabyte box without ads and with advanced functionality.

It's a pity, but there is no limit on the maximum number of characters in the "user name". And it would be great to use 50 letters here too.

Meanwhile, Appwalk.com managed to find the right words to advertise its email service. Having studied these advantages, it is no longer possible to refuse the address:

• Some web forms will not work with your address due to its length. They may consider your address invalid or even fraudulent! This is the only email address that will allow web forms to fail!
• Some email programs may give you an error message stating that your address is simply wrong because it is too long! This is the only email address that will let you fail with email programs!
• People won't be able to remember your email address. This will be an extremely difficult task for your friends or colleagues because it is just too long! Thus, this is the only email address that will allow you to tease your friends for not being able to remember your address!
• Many companies will consider that your address is a fake. Nowadays different firms like to fill up mailboxes spam, but just imagine what they will think when they see your address. They will decide that the address is fake and will not bother you with spam. This is the only email address that actually stops companies from spamming you!
• And in general: the longest e-mail address in the world is like the Great Wall of China. Be extraordinary, get your free address today!

Pros of the world's longest email address: Programs don't work, people don't remember, spam doesn't arrive. Beauty (illustration from appwalk.com).

That's it. Oh yeah - Appwalk.com isn't the only owner of the 63-letter domain. There is, for example, this site called "The longest Domain name in the world and something, and something else and more ”(here, by the way, is its analogue, and one more).

Its creators even turned to the Guinness Book of Records, from where the answer came that, they say, this is not a record at all, since practically no effort is needed to register a domain.

Andrey Kolesnikov, General Director of the Coordination Center for the national Internet domain (CC), agreed to answer the questions of "WG" about the domain and the prospects for its development.

According to statistics, almost a million .rf domains were registered during the year. What are the forecasts for next year?

I think by the new year the number of registrations will be slightly reduced. This is due to the fact that on the first day of open registration there was a boom in demand for domain names. But we will confidently step over a million domain names in 2012.

Did the measures against cybersquatters work? How high was the domain hijacker activity? Has it reached the courts between the parties?

Domain name litigation is a normal daily practice for both domains. A large number of simultaneously ongoing cases are associated with the .RU domain. There are only a few such cases in the .RF domain, and they occur around questions - which of the trademark owners has more rights to a domain name.

As for cybersquatting, 97 percent of all registrations in the .RF domain are Russian. The rule to restrict registration for foreign users has worked quite well. 3 percent of domain names are trademarks that were registered by foreign legal entities under priority registration. There are 84% of Russian registrations in the .RU domain. I think that with the abolition of the ban on registration by foreigners, approximately the same percentage will be in the Russian Federation. Also, based on the percentage of delegated domains (working resources), we can conclude that many registrations were made "in reserve". The further fate of these "investments" will be decided solely by market conditions.

Is the priority registration mechanism justified? As far as I know, this practice has not always existed. Should I use priority registration when opening all new domain zones?

Of course, priority registration must be done for new domain zones - primarily to protect trademark owners. However, opening generic domain zones (gTLDs), especially commercial root domains, is a much simpler and more straightforward process than launching a national zone, since the main goal of such launches is to maximize profits.

Recall that .rf will be one of the first national and local domains in the world. Thus, in Serbia it is planned to launch a Cyrillic top-level domain .SRB, and other market players are planning to open domain zones .MOSCOW, .BERLIN and so on.

The Coordinating Center also shared interesting statistics - it turns out that eight Internet addresses hold the first place in the competition for the longest Cyrillic domain name. Mostly they contain numbers - for example, one of them consists of 63 nines, and the other - of the same number of ones. If we talk about meaningful addresses, then the longest can be considered the domain "cargo transportation-special equipment-yekaterinburg-vicinities.rf" - it has 51 characters, except for the prefix ".rf". But the address "the-longest-name-in-Russian-that-is.rf" turned out to be not the longest - it consists of only 49 characters. The domain "and-this-will-be-the-longest-domain-in-the-domain-zone.rf" competes with it unsuccessfully.

The registrar Reg.ru timed its thematic survey to coincide with the anniversary of the "opening" of the Cyrillic domain. According to the data presented, the majority of respondents are confident in the advantages of the .РФ domain as a tool for promoting business on the Web, 27 percent noted that the address is memorable, and 16 percent that the domain name is fully consistent with the brand name. As for development, 45 percent of respondents believe that .РФ and .RU domains will develop in parallel, while 13 percent are sure that .РФ will become the main domain of Runet. Alexey Korolyuk, CEO of Reg.ru, said that even now there are only four times fewer Cyrillic .RF domains than those registered in .RU. Thus, he believes, the new national domain can catch up with its "competitor" within the next three to five years.