The title of the main page title is an example. Correct title Title, optimization for SEO, maximum title length and other nuances for Yandex and Google. What is a page title

One of the main SEO settings is the Title tag, both experts and specialists agree on this. Therefore, when promoting sites, it is important to write the Title correctly, as for home page resource, or any other.

In this article, we will tell you what a title is and where it is shown, how to write it correctly and make it unique. Let's share examples of compiling a Title for the main page, categories, goods and services, as well as articles.

TITLE is a tag responsible for the title / title of the site page that is displayed in the browser. To find out

To view the title and description of someone else's site, do the following:

What is the title for?

Title is one of the most important tags of any page. It performs the following functions:

• Represents semantic importance for search engines. Along with meta tags, title conveys information to search engines about the content of the web page. Title is one of . Its correct filling can increase the relevance of your document for those key queries for which you optimize this document. Incorrect filling of the title with a high degree of probability will negatively affect the presentation of your site in the search.
• By default, this is the title of the page in the search results.. Title, first of all, informs visitors about the content of the page they are going to go to. If you let the user know that the web page contains relevant information that matches their query before they go to the site, they are more likely to visit your site. Also, the Title greatly affects the CTR of the snippet. The more attractive and clickable title you create, the higher your CTR will be.
• Makes it easier for users to navigate in the browser. Title, as mentioned earlier, is displayed in the browser tabs, and allows the user to navigate among the many open tabs. Also, the default title is the name of the bookmarks in the browser. If the user decides to save your site as a bookmark, the title will automatically be substituted into its title.
• By default, this is the title of the post when sharing in social networks. If you share a link to your site on any social network, it will automatically generate a block with information about this page. The title of this block is taken from the title tag. If you are actively using social networks, make sure that the title of your pages is presentable in them, and conveys to readers not a set of words, but an attractive semantic message about the content of the page.

What to write in the title?

Let's consider in detail what you need to write in the title in order to get into the TOP, what are the main mistakes when writing the page title, and also concrete examples from the search results.

How to optimize the title of the page title?

The optimal length of the page title title is 50-70 characters. If the title length exceeds the set value, it will be cut off by search engines. Therefore, in the process of compiling a title, imagine how it will be displayed in the search engines from which you plan to attract traffic, whether its meaning will be violated, whether it will be informative if it does not fit into a limited range of characters. The maximum displayed title in Yandex is up to 60 characters(usually no more than 55), Google up to 70 characters(usually no more than 65). However, search engines can truncate the title by 45 or even 40 characters if they consider the following content to be inconsistent or not relevant to the query. More often, this situation occurs when punctuation marks and stop words are used in the page title: unions, commas, colons, dashes, etc.

The maximum size of the displayed title is determined not so much by the number of characters, but by the limitation of the width of snippet blocks. In Yandex, the maximum block width is 536 pixels, in Google it is 600 pixels. Accordingly, the number of characters is primarily affected by the width of the characters themselves, the number Latin letters, the number of spaces and capital letters. For example, a block of the same width will fit many more "i" characters than "I".

Title should be a short, meaningful and understandable title of the page, corresponding to its content. Try to place the keyword as close to the beginning of the tag as possible. Firstly, you thereby increase the relevance of snippets in the eyes of users. Secondly, Yandex, for example, highlights key queries in the snippet in bold. The presence of bold in the snippet can seriously increase its CTR. Place less significant words at the end of the title tag.

10 title mistakes

1. title too long. A title that is too long is a bad practice that negatively affects how your site appears in search. First, you risk violating the semantic integrity of the page title after the search engines cut it off. Secondly, the CTR of snippets may decrease. Thirdly, search engines use the technology of dynamic generation of snippets, in connection with this, any sense of using as many words as possible in your title is lost.
2. title too short. Don't make page titles 1-3 words unless they are navigational sections. Minimal use of words in the title reduces the variety of queries your page can answer.
3. Repeating words. You should not use the same keywords to "strengthen" the title. So you only risk earning penalties from the search engines. Also, do not duplicate Russian and English words that are identical in meaning, for example, "title" and "title". Search engines have long learned to recognize and take them into account.
4. Unwanted characters. Try to avoid excessive punctuation in your page titles. Try to use the following characters as little as possible (, . / = ! ? * :< > | + _).
5. Request mismatch. The title should display the content of the page. Do not try to fool users and search engines. You will not be able to drive traffic for queries that are not relevant to the content of the landing page.
6. Re-optimization. You don't need to list queries separated by commas in the title. Consider whether users will understand the content of your page. In addition, the excessive use of keywords in the tags and text of the page is perceived by search engines as spam, which is subject to sanctions.
7. Language mismatch. Fill in the title in the same language that your page content is written in. The use of foreign or allusive phrases can negatively affect the presentation of your site's pages in the SERP.
8. Not using keywords. Title not only can, but should contain the main high-frequency keyword that is most relevant to the content of the page. The absence of keywords in the title is a negative ranking factor for the site.
9. semantic garbage. Try not to use phrases like "Welcome to our site", "Welcome" in the title of the page.
10. Duplicate title. No need to duplicate the title on different pages of your site, this will make it difficult to work search job by determining the relevance of pages to common key queries. You should also not duplicate and copy the title of your competitors. Search engines try to make the results as diverse and representative as possible, so the same content is unlikely to rank high. Again, common sense should not be forgotten, in certain niches, pages can only respond to one specific key query that is already used by other sites in the title. In this case, there is nothing criminal in duplicating the title.

Examples: good title vs bad title

Let's look at a few examples of good and bad titles.

Example #1. Request "buy jeans for women"

A good example of a title is from the Lamoda online store. The keyword is located at the beginning of the title, the minimum price is displayed in the title, which makes it more visible. Using the price also allows the target audience to understand the price range of the goods they are interested in. The cropped title does not violate the semantic load.

The page is optimized for 2 high-frequency keywords at once: jeans and trousers. For such broad keywords, you need to create 2 separate landing pages. The length of the page title is 125 characters. The title lists the keywords separated by commas - an obvious re-optimization, the snippet title is truncated at 39 characters. The main keyword is not at the beginning of the title.

Example #2. Request "water delivery to the house in Moscow"

Short and clear title of the page. Occupies the maximum space in the snippet header. The keyword is located at the beginning of the tag. To uniqueize the title, the name of the company is indicated, which also contains the keyword "Water", this rang to significantly distinguish the title from competitors.

The snippet generated an automatic title, as the title tag contains outright spam. Listing keywords separated by commas is a clear re-optimization. Such tag content will never become the title of the snippet .

Title: about the complex in simple words

Let's consider more complex issues that may arise when filling in the title and analyzing search snippets.

Title and HTML5

With the widespread support of HTML5, it became possible to use emoji in meta tags and site titles. How does this affect SEO? The question remains open. So far, there are no objective data that can give an unambiguous answer to this question. On the one hand, the use of special characters can significantly increase the CTR of the snippet, on the other hand, there is no understanding of how the search robot perceives special characters.

Some examples of using icons in title and description:

Site bonprix.ru. Request "buy jeans for women"

www.charante.ru Request "buy a women's swimsuit in an online store"

www.consowear.ru Request "buy down jacket WL170501"

All 3 sites for the submitted key queries are in the TOP-10 of Yandex search results. In Google, the situation is much worse - none of the sites is presented on the 1st page of the issue, with the exception of the 3rd vital request. At the same time, Google does not display icons in snippets at all. Can this mean that icons supported by HTML5 cannot harm the presentation of the site in the Yandex search engine, but at the same time negatively affect the presentation of the site in Google? Probably much more data is needed to be able to draw any conclusions. And, in principle, it is wrong to evaluate the quality of issuance by one single factor, to put it mildly. Share your opinion on this issue in the comments.

You can use special symbols without any fear for vital requests. For example, by product pages, as shown in the 3rd example. In other cases, carefully monitor traffic, page positions, and snippet CTR.

Does the title always end up in the snippet?

Title can be used to form the title of a snippet, but this is not always the case. Firstly, the search engine can independently form the title of the snippet based on the text data that is present on the page. This happens most often when explicit spam is written in the titlte - this is not our case.

However, even a correctly composed title may not get into the title. Example:

Why is this happening? First, search robot itself determines the relevance of the title by the main keyword, and can use, for example, h1 as in the example presented. A similar situation can occur with other text elements on the page. The technology of dynamic generation of snippets has long been widely used. It allows the search engine to present different titles and descriptions for the same web documents for different search queries.

The title of the snippet can also include, for example, the title of the second level h2. That is why the correct structuring of the article with the logical distribution of keywords is so important today, and the excessive use of keywords in the title is meaningless.

For example, for the query "name day on September 7" in Yandex, we see in the search results a site with the following snippet title:

When the query is changed to "September 7th Men's Name Day", the snippet title for the same page is changed to "September 7th Men's Name Day" - this text is the second-level heading in the page content. For 2 different queries, Yandex dynamically generated 2 different titles and snippet descriptions for the same page for us.

Ideally, when optimizing a landing page, you should work out all the possible queries that you can get from the search. The most frequent of them should fall into the title and h1. The least frequent ones should be used in the structure of the document with appropriate heading markup.

Where is the scope of optimization?

How to understand when to include a key query in the structure of an article, and when to create a separate document? How to determine the number of keywords that can be used in a title? It is impossible to give a clear answer to these questions. First of all, you should focus on the logic, the semantic component of the page and the tasks that users set for themselves when they get to your page.

Each page must solve these problems, and it is impossible to do this simultaneously in all areas. If we take the commercial query "buy sneakers", then it is logical that users will be interested in the product range, and if we take the query "sneakers size chart", then the availability of goods on the landing page fades into the background. One request is commercial, the second is informational. People set different goals for themselves: in the first case, the purchase of goods, in the second - determining the required size. These goals cannot fit on one page, both in terms of content structuring and SEO optimization. It is quite logical that for these keywords you need to create separate pages.

If you have any doubts about combining content to optimize it for different user requests, refer to the search results and it will give you a clear answer. It will be enough to look at the first page of the search engine and the content that search engines consider relevant. If for different queries you find the same pages in this topic, then page optimization for them is possible. If, among the results for the first request, you will not find a single site in the issuance of the second request, then you should not optimize the page for different keywords.

As far as keywords are concerned, the heading structure that can be used to form dynamic snippets should be logical and consistent. Don't put keywords in titles for the sake of keywords, especially if we are talking about low frequencies. By low frequency requests often it is not required to have the entire query text on the page for the site to be in the TOP. Use the most frequent words for h2-h6, which can be the semantic headings of your page. If there is no semantic unity, then they cannot be used, you will only violate the relevance of the document and spoil the user factors.

Is it possible to change the title after indexing?

After the page has got into the search results and managed to accumulate data on user and other ranking factors, it is necessary to evaluate its positions and attracted traffic. If the page is in the TOP and attracts a lot of traffic, there is no need to make any changes. If the page did not get the place in the issue, then you need to make changes!

However, you need to remember that low page positions for a specific key query can be not only the result of an incorrectly composed title or description. There are hundreds of other factors that affect the search results, and in the end, your changes to specific tags may not lead to anything.

We will learn what a Page Title is, what it affects and how to compose it correctly using the recommendations of search engines. There is a manual on WordPress

Hello, dear readers of the blog site.

Look a little higher and tell me what you see? That's right, in front of you is the Title of the page or, as they say, the title. Not many people know that a properly composed title is the key to successful promotion. In other words, title is an important ranking factor for search engines.

Many novice webmasters (bloggers) still do not understand what it should be and how to compose it. I will help you with this. On my own experience, I will reveal all the secrets that I have collected in 2 years. I am sure that the information will be useful to you.

So let's get started...

What is a page title?

Title of the page (title) is html tag, which is between . It's funny and it's not clear what he said. Simply put, the usual heading of articles.

For search engine robots, the title looks like this:

For us ordinary people:

The correct title of the page - what is it?

In order for the page title to be properly optimized, you need to know about the basic requirements of search engines.

• Title must be unique

Never copy the titles of your competitors' pages. If you do this, then you will not be able to get around the opponent. You need to come up with something unique. After analyzing the Yandex results for top queries, you can easily notice this factor:

You see, all titles are different and each of them carries additional unique information.

The second thing to pay attention to:

• title length

Maximum page title length: Yandex - 15 words (up to 80 characters), Google - 12 words (up to 70 characters). Therefore, if the title size is 14 words, then Google will cut it off and this will have a bad effect on ranking.

To make everything “good”, come up with titles up to 65 characters. Well, that's just my personal opinion.

• The key phrase must be present in the Title

Title 1: Make money on the Internet without investments: real options

Title 2: Website about making money on the Internet. Where and how make money online

As you guessed, the first title is better designed. But here you need to know that it is forbidden to spam the title with key phrases. I often see headlines like this:

how to make money online how to make money online how to make money online

Here they are spammed and in no case should they be used. But that is not all.

You need to do without the so-called stop words. I explain what it is. The very concept of "stop words" came from the field of SEO. This includes words that do not carry any semantic load. For example, and, on, when, who, maybe, whose, this, etc. They are not recommended to be written in titles. If you have sinned, do not overdo it.

As for the search requirements, that's all.

And now, the question is: who works on WordPress? Webmasters understand exactly what I mean. Since this platform is our home for our blog, we have developed some useful habits for ourselves that concern just the title, the title of all our pages.

How to optimize page title in WordPress?

All the work we do with titles goes through the Yoast SEO plugin. If you're hearing about it for the first time, then install it right now. Link here.

So how do you use the title plugin to your advantage?

After you install Yoast, the following settings will appear under your articles in the editor:

Here you can:

1. Register your Title (what we need);
2. Write a description meta tag (a short description of the page);
3. Highlight the key phrase for the article (focus keyword);
4. Specify keywords.

To register your title on wordpress, you just need to click on the title:

An example of my title for this article:

A green indicator indicates that there are still a few words left to add. Everything suits me, so I'll leave it like that. So that we do not count the characters ourselves, the plugin does all the work for us. Thus, the length of the title is always under control.

Important! When we write an SEO title, the page title does not change. In fact, we have two headers: the first (from WordPress) is for readers, the second (from the plugin) is for search engines.

This is how it all looks in practice:

But that is not all. The plugin also knows how to set the title of the main page on wordpress. You need to go to the main settings, select "titles and metadata" and in the "Home page" section, register your (new) title. And also don't forget to fill in the meta description and include keywords.

You can check if the title is registered for the main one here.

Let's summarize

Without a doubt, well-written headlines can improve positions in the top. How to do it? Now you know. I hope that the article was useful to you. If you have any questions, then leave them in the comments.

Thank you all for your attention! Good luck and high positions.

Sincerely, Mogish Ivan