home › Multimedia › Yandex search engine 1. Yandex - setting up the main page, registration and login, as well as the history of the company's formation. Installation in Safari

Yandex search engine 1. Yandex - setting up the main page, registration and login, as well as the history of the company's formation. Installation in Safari

The start page in a browser is the tab, page or site on the Internet that opens first when you open your browser each time you launch it, or when you press the Home key.
Do you have a desire or need to work specifically with the Yandex search engine? The start page, which can be installed by a user of absolutely any level, will always open first when loading the browser program.
To achieve this, you can use one of the methods below. It is quite easy to install and assign Yandex as the starting page, and in this article we will look in detail at the options on how to do this.
It all depends on what browser you use, because the applications and settings algorithms for each program are different. But I wonder why there is no start page in the Yandex Browser itself?
The most universal and simplest way: type “www.ya.ru” in the address bar of your browser and wait for the web resource to load. In the upper left corner you can see the inscription “Make starting”.
Click on it and you're done. From this moment you begin your work with the site “www.yandex.ru” or, more simply, with the Yandex search engine.

Installation using a free utility

Read also:

Yandex itself provides us with a convenient and comfortable way to configure home pages in browsers using automatic utilities specially created for this.

When the download is finished, you should install the manager on your computer or, and this smart utility will be able to monitor changes in the home page itself, even despite the actions of various malware.

The manager will be able to save you from such unpleasant surprises as Webalta and calculate so that only Yandex always remains as the starting point in your browser. But a manager cannot always overcome all obstacles. More on this later in the article.

The most common browsers used today are:

If you're a fan of the classic default browser Internet Explorer, then the following algorithm helps you set up the Yandex start page.

Open Internet Explorer and click the icon "Settings"
in the upper right corner, which opens the window "Service" .

You can also call up this menu by simultaneously pressing the hotkey combination Alt +X.

Select from the drop-down menu "Browser Options" , or it can also be called "Browser Option" . Next, open the tab "Are common" .

Such operating systems Like Windows 8.1, Internet Explorer is a built-in program.

But the installation is carried out in the same way as other versions of this browser for almost 20 years.

To make Yandex the start page in Internet Explorer 10 and Internet Explorer 11, you should complete the following steps:

In the upper right corner click "Settings" and choose "Browser Options" .
Enter links to home page addresses in the field. If, in addition to Yandex, other links are needed, then here we enter the addresses for them. There should be only one address on each line.

"Start from Home Page"

We confirm the actions by clicking on the button “ OK" .

After completing all the steps, our Internet Explorer will display Yandex as the first page when loading.

Installation in Microsoft Edge

Read also:Yandex Zen: What is it and how to use it? +[Pros and cons]

For fans Microsoft Edge there is the following algorithm. To open settings in Microsoft Edge, click on the icon

The function will be displayed at the bottom of the page "View additional options" and enable the add-on "Show home page button" .

We enter the address we need “https://www.yandex.ru” into the text field in the same way as in the case of Internet Explorer.

We confirm our actions by pressing a button "Save" . When you restart the browser, Yandex will become the newly introduced home page.

Installation in Google Chrome

Google Chrome- the most popular browser according to independent surveys on the Internet, offers us the following method. In the browser we look for the icon "Settings"
and open it.

Finding the button « Appearance» . Enable the add-on "Show Home Page Button" .

In the query line "Enter web address" enter the required link: “https://www.yandex.ru/”. This completes the setup, because all user actions are immediately synchronized with your profile in the browser.

After completing all the manipulations when you restart Google Chrome, it will be displayed when you press the button "Home" (image of a house).

But if you want Yandex to load completely automatically, then you should use a different installation option. To change you will need:

1 In the Google Chrome menu in the upper right corner, call the command "Settings" .

2 Looking for an item "Initial group" , where we put a tick (if it is not checked) "Next Pages" .

4 If you are a fan of Yandex, then here you can configure it as the “default” search engine. In chapter "Search" indicate the search engine Yandex.

5 Close settings. Confirm your actions by pressing a button "OK" no need, everything syncs instantly in this browser.

If you have configured your browser as described above, then when you turn on Google Chrome, the pages installed in the initial group (in our case, Yandex) will always open.

There is a shortcut key Alt + Home in Google Chrome that will help you quickly open the home page in the current browser tab.

Installation in Mozilla Firefox

When opening Mozilla browser Firefox, you need to click on the icon
and open "Settings" — "Basic" .

There we are looking for the line "When Firefox starts" and set the value "Show home page" . Accordingly, in the line "Homepage" enter the link “https://www.yandex.ru/”.

Just like in Google Chrome, Mozilla Firefox You can go to the home page using the hotkey combination Alt + Home.

Installation in Opera

Supporters of the Opera browser can use the following method: use the hotkey combination Alt + P to call up the menu.

Switch to "Browser" to section "At startup" . Next click on the link "Set Pages" and in the field "Add new page» enter the path “https://www.yandex.ru/”.

After all operations, confirm the actions by pressing the button "OK" and set the switch to position "Open home page" .

That's all necessary actions in order to achieve our goal - to make Yandex Search the home page in the Opera browser.

After following all the instructions, the browser will automatically open the search engine when launched.

Installation in Safari

Installing Yandex in the Safari browser is considered the easiest option. In the Safari menu, select the items sequentially "Safari" , Further "Settings" And "Basic" .

Safari is configured and Yandex is home page y. Congratulations!

After setting Yandex as your home page, you can go further and personalize it for the user. So to speak, set up the desktop.

The process is not complicated if you figure out what needs to be done step by step. Yandex has a huge number of useful, convenient and necessary tools that will make your daily work more comfortable and progressive.

Customization occurs by adding widgets to it (icons with the necessary programs) and changing the interface to suit the user (a nice theme for your page).

Yandex itself offers us to add and configure widgets in the order that is convenient for us, install any theme, and change basic personal settings.

To fully cover the entire range of services provided by Yandex, it is worth registering for correspondence and storage important information online.

Don't worry, they won't be shared publicly with everyone. This is like a personal safe deposit box in a bank where your documents, photos and others are stored.

Save your logins and passwords with LastPass for ease of use.

So, to set up the home page we need:

Log in to your Yandex.mail that you registered.
We open there "Personal settings" and select the menu item "Set up Yandex" .
We decide which widgets we want to see on the desktop, and remove all unnecessary ones by clicking the cross in the upper right corner of each of them. Don't worry if you delete something by mistake. It is possible to cancel an action using the button "Return" or "Reset settings" . When you have finally decided on the set of widgets, click on the button "Save" .
Then we go to the point "Add widget" , select the desired ones from the categories, hover the mouse cursor over them and click "Add" , after which it is added to the page. Click "Leave" .
We arrange the widgets in the order we need, moving them to the places we need. Press the button "Save" .
Go to the menu item "Put a topic" , select the one you like and click "Save topic"

So, now the home page has acquired a completely different look, one that is pleasing to you, convenient and pleasant to use.

What if the start page doesn’t want to change? Have you tried all of the above methods, but are still downloading Webalta, Pirrit Suggestor, Conduit Search or other suspicious sources?

Probably the only problem that every user is likely to encounter is the inability to change home page in the browser due to one or another malicious software(BY).

And then constantly on the start page we can see how Conduit Search, Webalta or Pirrit Suggestor are loaded, which we do not need at all. We will discuss how to deal with this further.

Be sure to check your computer for viruses or other malware using an antivirus.

If the antivirus says that there are no viruses, then you will have to look for Additional information about removing undetected malware.

In the same way, you should not forget to check your browser shortcut. But still, if there is a problem and when you launch Chrome, Opera or Mozilla, Webalta opens, then you should definitely review and check for errors in the properties of the launch shortcuts. To do this you need:

"Properties" column in the Chrome browser shortcut

2 Next, go to the bookmark "Label" and looking for a stanza "An object" . You need to make sure that there is no mention of Webalta after specifying the path to the browser file. The clean one should look like this: “C:\Program Files\Mozilla Firefox\Firefox.exe”. If something unnecessary is mentioned at the end, then unconditionally delete it and click "Apply" . If there is, then we delete this part, after which we confirm our actions by pressing the button "OK" .

Rambler

Relatively recently, a new development from the largest Russian search engine was presented - voice search Yandex.

This function allows you to enter search commands using your voice, that is, it works similarly to the long-implemented system from Google.

How to use this function on a computer, laptop, smartphone or tablet will be discussed in this material.

Advantages

This free module, For normal operation which does not require installing Yandex. Browser. An extension from Yandex is enough, which can be installed in any browser;

This module is distributed free of charge;
It is well compatible with any browsers, and works properly even on old computers with low hardware resources;
The module exists in several variations - for correct operation on a computer, laptop, modular devices, etc.;
The module works quite correctly, voice commands are recognized clearly and correctly (although much depends on hardware, for example, on the quality of the microphone);
Typing a search query by voice saves a significant amount of time, and is also convenient when your hands are busy (or in the cold).

From the above we can conclude that this function suitable for everyone who is used to using the function voice input search query, but prefers to use Yandex rather than Google.

Flaws

Installation

The module discussed above is a Yandex extension. Line. After installing this extension on your computer, a field for entering a search query in Yandex will appear on the bottom panel of the desktop. It will be present not only while the browser is running, but also when working offline.

Yandex. Line

<Рис. 2 Установка>

<Рис. 3 Скачивание>

After you installed the Yandex.Strova program, voice search automatically became available to you using this extension. Search, just like string, will work as if open browser, and when working with programs offline.

As mentioned above, you do not need Yandex Browser for the line to work properly. This module is not a browser extension and works completely isolated from it.

Advantages

Although this function does not yet have many fans and is not very widespread, some users have already appreciated its convenience and functionality. What are the advantages of Yandex voice search?

From the above we can conclude that this function is suitable for everyone who is used to using the function voice input search query, but prefers to use Yandex rather than Google.

Flaws

The most significant drawback of this service is its fairly high dependence on microphone parameters. If you say your request too far from it or the sound quality is poor, the system will not be able to correctly recognize your request (while this happens quite often).

In this case, it will replace it with a phrase that is closest in sound to those that are often used from your computer. Or popular among users. After such incorrect recognition, the only way make a request - enter it manually from the keyboard.

Installation

The module discussed above is a Yandex extension. Line. After installing this extension on your computer, an input field will appear on the bottom panel of the desktop search query in Yandex. It will be present not only during browser operation, but also when working offline.

This line is convenient in itself for users who frequently use search queries. In addition, Yandex voice search is implemented only with its help.

Yandex. Line

How to install this extension. To do this, follow a simple algorithm:

You can download it from the developer’s official page, to do this you need to follow the link;
Find the yellow Install button on the left side of the page and click on it;

Confirm the download (click the Save button in the pop-up window);

Wait for the download to finish and start the installation;
Complete the installation by following the prompts of the Line Installer;
After the installation is complete, it should appear at the bottom of the screen, in the panel with shortcuts and program buttons;
If this does not happen, restart your computer.

After you installed the Yandex.Strova program, voice search automatically became available to you using this extension. Search, just like string, will work like with the browser open, and when working with programs offline.

Usage

If you work on a personal PC, then for the module to work correctly you need to connect external microphone. Connect your device and configure it through Device Manager. On laptops, sometimes you also need to make some adjustments to the microphone and allow it access to external applications.

How to use this application and the line as a whole? First of all, the line can be used as a standard search engine. That is, enter a search query into it from the keyboard.

After pressing the Enter button, the system will automatically open your default browser, and in it - the results of issuing by search query in Yandex. Of course, this requires that the Internet be connected to the computer.

Voice search is multifunctional. It allows you to enter not only the usual search queries, but also search for applications, website addresses, etc. In order to ask any query, follow the algorithm:

Search algorithms through a string are no different from standard Yandex algorithms. In the same way, a list of results for a query is built. And all other search parameters are also completely characteristic of the Yandex system.

A convenient feature is its own automatically created bookmarks bar. It is formed from the most frequently visited sites. It can be seen by clicking on the search bar at the bottom of the window.

Also at the bottom of the window you can find your last search request through the Yandex.Stroke system. It also presents his most popular interpretations received from other users.

To get acquainted with the main functionality this application, you need to press the microphone button and say “Listen, Yandex.” After this, a window will open listing the main functionality of this application.

After this, for example, it becomes clear that the line interacts not only with the Internet, but also with the computer. For example, you can restart your computer, open Word or another program using this application.

Settings

The application does not require complex or lengthy settings. To bring up my settings, place the cursor on search bar and right-click on it. A small menu will open, the first item of which will be “Settings”.

The application does not take up much memory and runs even on old computers.

Hello, dear readers of the blog site. Today I want to talk about the most successful Internet company on the RuNet.

If you think about it, more than half of the users come to my blog from this, and the lion’s share of mine comes from income from displaying YAN advertising units (through Profit Partner).

For webmasters, probably, first of all, Yandex is a search engine that occupies a leading position in the RuNet (it recently even absorbed ). Moreover, modern realities are such that it would be extremely unwise to not take into account the features of this search engine when optimizing a site, since it is it that aggregates the lion’s share of commercial queries. If you don’t receive targeted visitors from it, it’s not a fact that you will be able to get them from . they simply may not be there.

Yandex main page, themes and settings

But at the same time, Yandex has long outgrown the short pants of a pure search engine and has become for many users the place from which they begin their journey on the Internet - a multiportal. Millions of users now use its image search, Mail, and dozens of other services. The main competitor Google also has all this, but nevertheless, the majority of the audience in our network segment votes for the domestic manufacturer.

Let's start looking at the portal with its home page. Many specialists worked on its creation and layout, and on the initial page you will find almost everything you might need at first. Only later, having become a little more comfortable and having decided which services you will need in the first place, you will be able to completely rebuild it to suit your taste and needs.

We'll talk about registration, receiving a mailbox, and more below in the text. Now let us note that much of what most users may need can already be found on the main page. I have highlighted in orange the services that I personally use from time to time.

Also on the main page, when you scroll through it, you will find a list of Internet materials that may be of interest to you. Yandex knows your preferences and tries to show only the most interesting things to you in this feed. Judge for yourself how well he succeeds:

However, all people are different and their interests also differ. Therefore, at the very top of the main page you can always see a drop-down list called "Personal settings"(gear icon in the upper right area of the screen). By clicking on it, you can choose one of four options:

Let's go to the first tab Set up Yandex. Here we will be given the opportunity to delete, configure, drag and drop existing widgets on the main page, and if desired, add new ones:

When saving the changes, deletions or rearrangements of blocks on the main page (the “Save” button), you need to understand that if you have not registered on Yandex.ru, then it will only be linked to the browser from which you made these settings (remembered in cookies) . In another browser, you will see the default home page.

As you can see, not only the main page settings are concentrated here, but also global and fundamental things. Let's look at them in more detail (it is clear that it would be better to save them specifically for your account):

Registration and receipt of Yandex Passport

You have two options to work with this portal. You can register with Yandex and receive a free Mailbox with good spam cutting, or you can forget about registration and just work with the main page and other services that allow you to do this without authorization.

Probably, the first option (with registration) would be preferable, because in this way you can use the system’s potential to the maximum.

It is clear that this is not an exact statistic, because in addition to the Ru domain zone, there are other domain zones, and not everyone has a LiveInternet counter installed. However, this sample can still be considered representative and it follows from it that Yandex is quite confidently leading in the Russian-language segment of the Internet.

He bit off more than half of the bagel, which is quite a lot, considering the multimillion-dollar audience of the RuNet. It is clear that Yandex’s share in global search is small (from one to two percent) and Google already categorically reigns there. And in RuNet, if we consider the audience of users entering information queries (who do not need to buy something), the shares of Yandex and Google will be almost the same. I judge this by analyzing the statistics of my blog site:

But this, of course, is not a representative sample at all, but rather my own IMHO. By the way, if you analyze the positions of my site for various popular search queries (for example, you can look at its visibility in), you will notice that these two giants often have completely different assessments of the same web pages.

Over the next few years (until 1996), active work was carried out to improve search algorithms and take into account the morphology of the language. During this time several were released software products(Academic edition of the classics on CD ROM, Bible computer reference book), where all these developments were used, but, as you yourself understand, all this did not make it possible to realize the full potential of search algorithms and did not allow serious money to be made from it. There was practically no Internet in RuNet at that time.

By the way, it was during this period that the name for the developed search technology was invented, namely Yandex, which means “Language Index”. Although there are still many interpretations of the origin of the brand, this does not change the essence. The development team had a desire and conviction that selling the search technology itself would be much more profitable than selling products built on it.

In 1996, at the Netcom exhibition, the company, which at that time was a department of the Arcadia company, offered its first products for site search (Yandex.Site) and search by CD content (Ya.CD). Well, as well as a separate product that implements Ya.Lib search technology. In the same year, the company went online and, using the Ya.Dict product, made it possible to make queries in Russian to the AltaVista search engine, which was popular in the bourgeoisie at that time ( Google didn't exist yet).

But all this was not what would allow the company to really develop in all its glory. It lacked its own index of all RuNet sites. Well, the employees of the company (at that time a department of the Arcadia company) strained themselves and created search robot, which quite quickly bypassed all five thousand sites available in RuNet (at that time) and collected an index text file weighing only four gigabytes.

All. In 1997, at the Softool exhibition, it was announced new website yandex.ru(a project codenamed Yandex-Web), which was launched on September 23.

By the way, the first version of the design for it was drawn by Artemy Lebedev, now known to all of you:

At first, to work with the search engine, it was necessary to enter queries formulated in a special way (using logical operators), but after a few months they got rid of this and the search engine could be addressed as a simple interlocutor. In the same year, a forum was opened to communicate with visitors and solve their problems, which existed until 2008.

Yandex was already at that time successfully combating duplicate content in different or slightly different content, and identical documents were removed from the search results. In addition, they were used to allow links to the most relevant (meeting the user's request) documents to be placed at the top of the search results.

It turns out that the development of the Internet in RuNet coincided very well with the fact that the Yandex company had previously been working seriously and for quite a long time on the problems of searching in Russian using huge text arrays.

This probably played a decisive role in the further dizzying rise - after all, all he had to do was transfer his developments to the web and pay attention to the development of related services and thinking through ways to extract income from all this. The main thing was be at the right time and in the right place. Segalovich and Volazh succeeded, for which I congratulate them - well done.

But, as it were, the story does not end there, but, on the contrary, is just beginning. Next year, 1998, work is underway to improve the search engine, new functionality appears for users (search in what was found, find similar documents, etc.), and the design of the main page also undergoes a slight change (getting these screenshots turned out to be quite simple, because There is such a service as, which performs the function of a time machine):

In 1999, the Internet began to gain popularity by leaps and bounds in the Russian-speaking segment of the network, and in connection with this, the number of documents indexed by Yandex significantly increased, which it succeeded by launching a new robot that scans Runet sites. Started in the same year new project, which lasted until 2012.

What’s interesting is that starting this year, Yandex seriously took up spam filtering, began to take into account the contents of Alt tags for images, and in addition to the text of the document itself, when ranking, it began to consider those leading to it from other sites on the network (the birth of full-fledged link ranking). Well, the design of its main page has changed significantly:

Development of a new search engine and related services

In 2000, a number of events occurred that predetermined the further success of Yandex.ru. If you look at the previous three screenshots of its homepage design, you'll notice the CompTek logo. This is quite logical, because the development team at that time was part of the programming department of this company. But in 2000, this department was separated back into a separate company, but which was no longer called “Arcadia”, but Yandex.

By the way, at this time they had not yet worked out a scheme for generating income and they were forced to attract an investor. The ru-Net Holdings corporation invested about five million dollars in the search engine, for which it received a third of the assets of the Yandex company. In general, it turned out to be a very profitable deal, because now search system number one in RuNet is already worth hundreds of millions of dollars.

In the same year, the famous one appeared, and was also introduced, with the help of which the ranking of sites in this directory was carried out (see the money we are already familiar with in the given screenshot).

Moreover, Tietz was assigned to all indexed resources (regardless of their location or not in the directory) and, unlike the thematic index, was assigned to the entire site, and not to its individual pages. It is measured in digital values from 0 to infinity and is a linear value, and Page rank has only eleven gradations from 0 to 10 and is a logarithmic value.

In addition, in 2000, Yandex was already being formed as a multiportal, because it was at this time that services such as Mail, News, Bookmarks, Postcards appeared, well, and a bare search bar at the address ya.ru(Google’s home page looks the same - complete asceticism). A number of services have also appeared that will later become the Market. Well, even before the heap, in 2000, it first saw the light of day, which users could install as an add-on for their browser (now it has been renamed Elements).

The main achievement of the company in 2001 can be considered that it became the most visited site in the RuNet, the index base grew to the size of one terabyte, and an image search service appeared.

Well, it was published around the same time. Traditionally, the design of the main page has also changed:

In 2002, on the basis of three separate services, a now familiar and convenient tool for searching and selecting the right product was formed - . There was also a significant event in the history of the company - it completely switched to self-sufficiency due to the opening of the service.

The design of the main page has become even closer to the modern version:

2003 was the first year of self-sufficiency, and this search system, in addition to ordinary Html pages, learned to index documents in RTF, PDF, and DOC formats, and a year later it was the turn of Flash sites. A serious spam tool called “Self-Defense” appeared in Y.Mail, and Direct began working on the pay-per-click principle this year.

In 2004, the company's profit already amounted to about ten million dollars, search services appeared on the map, as well as on blogs and forums. Around the same year, on the RuNet search market a powerful competitor has appeared in Google, in connection with which Yandex expanded its staff approximately tenfold to adequately respond.

All interested users were involved in the development of the design of the main page, and as a result, this version of the main page existed right up to 2007 without changes:

In 2005, Yandex decided to think about expansion and a representative office of this company appeared in Nezalezhnaya. And at the end of the same year, a very remarkable event took place for many webmasters - it opened. Don't know what it is?

Now all website owners have the opportunity to place contextual advertising on the pages of their sites and receive fifty percent of the price of each click. For this I want to express special respect, well, even more respect to my tsop (partner service center) Profit Partner, because they actually feed me. Also this year, the Ya.Dictionaries service appeared.

In 2006, Yandex.Maps became able to display traffic jams and a tool for identifying public opinion appeared, where reviews were actually searched for on blogs and forums.

In 2007, a now quite popular analytics tool appeared, which was initially focused primarily on the needs of advertisers in Direct.

Well, the Ukrainian search engine Yandex.ua opened, which now aggregates about a quarter of the search in Nezalezhnaya, and the first version also appeared. Plus we made a new design for the main page:

In 2008, the company opened an office in the states and at the same time support for international standards, MediaRSS, etc. was added to the engine algorithms. This allowed the company to successfully index burzhunet sites that had long supported these standards. Well, from that moment on the Yandex logo began to be written entirely in Russian:

And the design of the main page has undergone its latest reincarnation:

The main event of 2009 was the introduction of regional search (in the Snezhinsk algorithm), which gave Yandex a certain head start relative to Google, whose regional search was divided only by country, and not by city. In 2010, search engine users appeared and were given the opportunity to search only by burzhenet, both through Yandex.ru and through.com.

Around the same time, Ukrainian regional search appeared, and self-learning began to be used to calculate the relevance formula Matrixnet algorithm and Spectrum technology comes into effect.

Matrixnet uses assessments of assessors (determining the quality of individual sites on the network) as reference points, and Range allows you to take into account in the search results all possible meanings included by the user in the query (for example, for the query “Napoleon” it is quite difficult to decide what the user wants to know about - about a cake or about an outstanding figure in history).

Well, in 2011, the leader of Runet search placed its shares on the NASDAQ exchange. I don’t understand the intricacies of this matter, but Yandex gained a huge amount from this (more than a billion in greenbacks), which is slightly less than the amount that Google received in a similar placement in 2004.

That's it, but the story of Yandex does not end there and, most likely, will continue for many years to come.

Now they already have quite a few offices in different cities of the world and if you believe the photographs, the atmosphere in the company is quite democratic:

Features of promotion under Yandex (differences from Google.ru)

Now let's return to the problems of webmasters and optimizers - how to promote your website under Yandex? It's not as simple as it might seem at first glance. In fact, for myself, I do not divide promotion for different search engines into separate components (), but there are nuances and differences and many people focus on them:

As a rule, when promoting a competitive search query, you should have several pages on the site at once that would answer the this request. One of them will be pumped by you with external links, and the rest will create the appearance that your resource is focused on answering this user request.

When promoting under Yandex (and under Google.ru, but to a lesser extent), you should take into account that now such a thing as keyword density () no longer works. Search has an excellent understanding of the peculiarities of the Russian language and is able to make an assessment of the topic of an article according to the vector that it contains.

Those. must be in the article, but in a very limited quantity, and all those words and phrases that, in the opinion of the search engine, should be present in such texts (vector) must also be present.

Recently, Yandex has been advocating that article texts should not be over-optimized and threatens to punish people for this. It seems to me that re-optimization alone will not be enough to impose a veto - it is necessary that the behavior of users indicates that this text is spam.
When ranking, it also takes into account the age of the site (not the domain) and its trustworthiness. Google also takes this into account, but to a slightly lesser extent.
External links influence website promotion in Yandex to a slightly lesser extent than when promoting in Google.
“Runet Mirror” loves a variety of both link sources and their anchors (texts).
As I already said, in the domestic search engine the share of commercial queries is significantly higher than in the bourgeois analogue and competition for them will be much higher
When ranking in search results, Google pays more attention to the page that is most relevant to the request (as if in isolation from the site), and Yandex also evaluates other pages of the same resource, as well as the entire resource as a whole.
Well, both search engines now actively take into account when determining the relevance of pages, because they allow you to attract a huge number of users to assess the quality of the site (for free).

Good luck to you! See you soon on the pages of the blog site

History of Yandex development

1980s - 1990s

History of the development of Yandex takes its roots back to the now distant 80s, during the time of the USSR. It was then that the development of search software first began at Arcadia. The work was carried out under the leadership of Arkady Borkovsky and Arkady Volozh. That's the first one search technology received the name "Yandex". And the Yandex website itself, the one we can see today, appeared in 1996. The developments that were carried out at that time were recognized as promising, as a result of which the management of CompTek (sale of computers and components) and the system developers decided on the advisability of further development of the technology and its introduction to the masses. In this regard, a project development concept was prepared, aimed at a wide audience.

Yandex was officially announced only on September 23, 1997. And in fact, at first it was one of the divisions of CompTek International. That is, there was no independence there at all. And only in 2000 Yandex became the company it can be seen today. In the sense that the company has already become completely independent. Independent Yandex.

By the way, long before the announcement of the Yandex search engine, the company came up with a name. Yandex – means “Language index”. If translated from English, it turns out “Yet Another indexer”. True, then, as the search engine developed, other interpretations began to appear. For example, if in the English Index you translate the first letter (I – Z) from English into Russian, you get “Yandex”.

The name “Yandex” was invented by Ilya Segalovich (current director of technology) and Arkady Volozh

A year before the official release of the company, on October 18, 1996, the Netcom’96 exhibition was held, at which CompTek presented the first products of the developing search engine. These were Yandex.Site and Yandex.Dict. Then, six months later, Yandex.CD appeared - searching for documents on CD ROM, and then the Yandex.Lib project started. It was a Yandex package library, which was intended for embedding in all kinds of applications and databases.

At the time when Yandex.ru was officially presented to the public, the following could be highlighted as interesting:

Assessing the relevance of documents. At that time, Yandex was quite good at finding copies and excluding them. At the same time, documents were searched in various encodings

Search by exact word form. Yashka knew how to search taking into account morphology

Search based on distance. Yandex could search within a paragraph using exact phrases

The core for assessing the relevance of pages was functioning. For each request, documents were selected taking into account compliance (relevance) to the request. In addition, when selecting documents for search results, the frequency (density) of the keyword on the page was taken into account. By the way, precisely because of the imperfection (at that time) of this algorithm, pages densely packed with keywords, virtually meaningless, appeared in the top search results.

Also, during the search, the distance between words and how the words are located in the document were taken into account

Yandex website design

The very first design for the Yandex website was quite primitive and imperfect. It was developed by the well-known Artemy Lebedev. He looked like this

By the way, the Yandex forum opened in the same year. Intended for communication between system users and developers. The idea was good, and the forum functioned normally. True, it existed until 2008. Then there was a slight reshuffling of priorities. As far as I can tell, preference was given to socialization. Yandex also began to actively develop its own social network, on the basis of which the current blog appeared, where all Yandex announcements are published, and where, in fact, users communicate with developers. You can see for yourself, the old forum URL ( http://forum.yandex.ru/yandex/) today a redirect is known to everyone http://webmaster.ya.ru/.

1998

The project, which was launched, showed good potential, and they continued to work on it. In 1998, the search engine was improved and many others were introduced. functionality for users. In particular, it became possible to search through what was found, search for similar documents, and much more. Work is also underway on the design of the Yandex home page. Now she's changed a little

As you can see, outwardly nothing much has changed. Most of the technical work was carried out

1999

Over the year, the audience of the Russian share of the Internet has grown significantly. Along with it, the quality and technology of Yandex have grown, and the developers have introduced many improvements. The Yandex search engine has introduced a new search bot, which has significantly increased the speed of crawling documents on the network.

The innovations that affected the user parts of the functionality were as follows:

It is now possible to search more specifically - by annotations, captions, pictures, titles

We introduced a search restriction on a group of sites

Documents in Russian were highlighted separately

By the way, it was in 1999 that the now well-known concept (thematic citation index) was first introduced. True, then it was calculated quite primitively. The authority of the site (aka TIC) depended to a large extent on the number of sites that linked to the domain of interest to us.

The design of the main page, by the way, has also changed. Now it has become something more similar to the current one

There was another significant event in 1999. It was then that a free website builder appeared, better known to all of us as Narod.ru ( free hosting and file sharing). By the way, this project still exists. The motto of this project was: in 60 seconds.

year 2000

Perhaps it was the introduction of new services that allowed Yandex to reach a fundamentally new level development. Over time, the search engine firmly established its status, which made it possible to significantly In fact, this was a new project, not the one that started under the auspices of CompTek.

In 1999, Arkady Volozh, realizing the prospects for the development of the project, began to focus only on promoting Yandex. But the difficulty was that it was necessary to find experienced partners with corporate construction skills. The only difficulty was that it was necessary to find partners who would invest in the development of the project, but would not require a complete transfer of management under their leadership.

And such a partner was found. It was a company ru-Net Holdings. In the spring of 2000, an investment agreement was concluded with this company. Here, however, there were some casualties. Still, I had to give up a certain share of the search engine. According to the agreement, the company received 1/3 of the search engine. That is, from that moment on, Yandex ceased to be a structural division of CompTek, but became an independent company that had its own offices, its own management, its own budget, etc. Arkady Volozh became the general director of the company.

I think that Yandex was very lucky with its first leader, because Volozh turned out to be not only a specialist in finding potential partners, but also a good innovator. After the start of independent “swimming”, tremendous changes began in the company. The staff has been significantly replenished, and the resource itself has received a new kick from its leaders.

In total, ru-Net Holdings invested about $5 million. What can I say, the deal turned out to be very profitable, especially considering the fact that today the number one search engine in RuNet will cost at least several hundred million dollars. This is at the most conservative estimate.

The year 2000 was also significant for the reason that it was in this year that the multiportality of Yandex began to emerge more clearly, because many services began to appear that were not directly tied to search. Such services were Yandex.News, Yandex.Mail, Postcards, and the search bar at ya.ru. In addition, there were many services that subsequently merged, becoming what we know today as Yandex.Market. In addition, another significant innovation was the introduction of specialized software for integration into user browsers - Yandex Bar.

year 2001

This year was a turning point, because in 2001 Yandex became the leader of the Runet in terms of traffic. In addition, the amount of information stored on the company’s servers has also increased. Its size was 1 terabyte. By the way, Yandex.Images also appeared this year. In addition, electronic payment system Yandex money

In addition, the design of the Yandex home page has been more significantly improved. Here are links to new services and news. We can say that in general the outlines of today's Yandex have already appeared

2002

This year, developers have been actively working to improve the communication service - Yandex.Mail. A lot of work has been done to filter correspondence. 2002 was the year of the merger of three services - Products, Guru and Select into one - Yandex.Market. By the way, you can see for yourself that this service is very relevant even today. Perhaps for the first time in all the years of investing, a goal appeared in 2002 - to achieve self-sufficiency. It was necessary to develop a strategic system for monetizing the project. Moreover, one that would bring stable and large profits in the future. It became such a model, and it was precisely the income that the company began to receive from this advertising model that made it possible to achieve self-sufficiency much earlier than expected. Therefore, we can say that 2002 was a turning point in terms of entering a business-oriented model, which, moreover, has already begun to bear fruit.

2003

This year, active work on the Yandex.Mail service continued. Here, the next massive changes were introduced, affecting all users of the system. Of course, Ya.Mail has become more functional and convenient. Looking ahead, I want to say that in the future the service has also developed very actively, and its users have seen many new interesting features more than once. In particular, users received unlimited mailbox size and a new “Spam Defense” spam filter. In 2003, Yandex's design was updated again.

By the way, each design corresponded to a specific version. The 2003 version of the design was the eighth in a row, and looked like this

Any rollout new version design initially undergoes a period of beta testing. And if before this the beta tests were carried out in closed mode, then this time, during two weeks of trial testing of the new interface, anyone could gain access to the new interface. True, a year later the main one was upgraded again, but more successfully. And it existed in this form until 2007.

Even at that time, Yandex was already a fairly reputable company, because already in 2003 the Yandex search engine was successfully implemented into the presidential website. In the fall of 2003, the developers rolled out the next product updates: Yandex.Publisher, Yandex.Server (Yandex.Server), which became the legacy of Yandex.Site.

2004

The business model occupied by the number one search engine in RuNet worked very well, as a result of which the profit received by the company in 2004 already amounted to tens of millions of dollars. This gave impetus to the development of new services, for example, a search service on a map, blogs, and forums. The year 2004 is also notable for the fact that it was then that a serious competitor appeared on the Russian market in the person of Google. There was an urgent need to enter into the struggle for leadership, as a result of which Yandex management decided to increase its staff tenfold. Initially there were 200, after updating the staff there were 2,000 employees. But the main thing is that after the staff renewal nothing changed for the worse. The traditions remained, the technologies were also up to date. And in general, we can say that Yasha has not turned into a dry corporation.

Battle of technologies: Yandex vs Google

2005 year

This year passed under the slogan of geographical expansion of the company's representative office. Because the Ukrainian representative office of Yandex appeared - Yandex.Ukraine. By the way, the director of this representative office is Sergey Petrenko, the founder of the well-known search and the author of the interesting blog BloGnot

The year 2005 was also significant because my favorite one opened. This is a service based on the “kolotibablo webmaster” principle, and in Russian, it is a service that allows webmasters to place advertising on their sites.

In the same year, Yandex.Dictionaries appeared. Changes have also occurred in the Yandex.Money service. Now all users have the opportunity to manage their account through an online wallet.

2006

This year will be remembered for the emergence of the now well-known service blogs.yandex.ru. This is a kind of marketing tool. Allowed me to study public opinion, reviews on blogs and forums. Yandex.Maps has introduced a tool for displaying traffic jams.

From 2006 to 2010, Yandex was located in an old office on Samokatnaya Street in Moscow

As you can see, previously they were a bit cramped. This is not now, a huge building for 2000 employees.

In 2006, there was another interesting event - the first remote development office was opened in St. Petersburg. Then, of course, the scale was not yet the same. This is not like today Yandex has 11 offices in Russia, Ukraine, Turkey and even California. Offices vary by type of activity. There are offices involved in development, sales offices, offices that work in the area of product localization

2007

This year there have been events that are more focused on webmasters. In particular, the Yandex.Photos service appeared. But for me, as a webmaster, a more interesting event is the appearance of the service Yandex.Metrica. True, at that time it was a completely crude service, and it was not aimed at webmasters, but at Yandex.Direct advertisers. In the same year, a Ukrainian representative office was opened - Yandex.ua. Today, according to LiveInternet, almost 14% of Russian-language traffic comes from yandex.ua

Also in 2007, a project known to all webmasters was launched, which is probably only lazy people not using now

2008

We can say that this year the sphere of influence of Yandex has increased so much that it was decided to open a branch of the search engine in the USA, California. At the same time, significant additions were made to the algorithms. In particular, international standards Sitemap, MediaRSS, etc. began to be supported. That is, as you can see, the areas of interest have gone far beyond the RuNet. The number one search engine on the RuNet has now become English-language sites. Before this, the problem was that the domestic search engine did not support international standards, and therefore there was a problem with indexing sites from the burzhunet, but after the upgrade in 2008, this problem was solved. And after that, the Yandex logo began to be written entirely in Russian.

year 2009

This year was significant because before that there was no division of search by region. That is, before the introduction of this algorithm, it was built on the principles of uniformity. For example, you enter the query “” into the search bar in Moscow and Novosibirsk, and you get the same results. Now everything has changed. And results based on the principle of geo-dependence are mixed into the search results. To put it simply, if you search using Yandex in Moscow and Novosibirsk, the results will be different.

In 2009, work continued in the previously chosen western direction. In particular, a service was tested that was used to translate foreign sites. Then this service evolved, and in 2011 it became known as Yandex.Translation.

An equally important event was the introduction of a new machine learning method - Matrixnet. This technology uses various patterns as an assessment and takes into account various ranking factors. But the main thing is that the technology is self-learning. When evaluating assessors, only real patterns are assessed, and the discovery of non-existent ones is completely excluded.

The revolutionary nature of this technology lies in the fact that Matrixnet uses an incredibly complex ranking formula that takes into account a huge number of factors. This, on the one hand, allows you to achieve better search results, but on the other hand, it will not allow webmasters to understand this pattern, and, therefore, influence it in their own interests.

More details about matrixnet technology:

2010

The old office on Samokatnaya Street is a thing of the past, and the entire company has moved to new mansions. In fact, this became the main event of 2010