What is yota mobile communication. Sales innovation. Internet will be unlimited

The brand is well known to Russians for the first Russian personal device Yota Device, but one moment is missed.

The main task of the developers was to propose a new model that works on two promising standards wireless communication WiMAX and 4G LTE as part of the latest telecommunications infrastructure. In the first case we are talking about the development of the Wi-Fi standard and a more advanced version of the technology that provides a larger coverage radius than Wi-Fi. 4G LTE is a new high-speed mobile radio standard focused primarily on access to mobile and global network smartphones, laptops and tablets, which is still little offered by other mobile operators.

Choice of tariffs for smartphones and for PC at the entrance to Personal Area Iota

The company offered interesting tariffs for smartphones, which, on the one hand, can be personally selected depending on the needs for high-speed traffic, on the other hand, provide an opportunity to use unlimited and free services that do not require additional connection.

Yota plans (like those of other operators) are designed for a different number of minutes of calls and a traffic quota. Unlike other companies, where only subscribers under corporate contracts have access to 4G networks, in Yota the service is available to all private subscribers. At the same time, the cost of the package is comparable to the offers of other providers.

Packages offered:

• Yota 300 minutes (5 GB);
• Yota 500 minutes (10 GB);
• Yota 1500 minutes (15 GB);
• Yota 1200 minutes (20 GB).

Please note that rates apply throughout the territory Russian Federation, and not only in home region, which eliminates the need to monitor expenses when leaving your city for another region.

Please note that the Iota tariff is calculated for mobile devices the latest generation - only to smartphones, when using other devices with cards of this plan, the speed will be limited by the operator.

Convenient and inexpensive Iota tariffs for tablets

A distinctive feature of Yota from the offers of other providers is the development of adapted tariff plans for connecting certain types of subscriber devices to the mobile network, along with telephone connection 2g. On the official website, a special tariff package is also offered to owners of tablets.

For Iota, Internet tariffs are a key service based on a new telecommunications infrastructure focused on connecting personal devices. For the convenience of tablet users, the provider offers packages with daily, monthly and annual billing at the following rates:

• 1 day - 50 rubles;
• 1 month - 590 rubles;
• 1 year - 4500 rubles.

If you are interested in choosing a great provider that will provide you with fast mobile Internet, Iota with unlimited tablet internet access rates is your choice. A SIM card for devices that support LTE will cost an additional 300 rubles.

Adaptive tariffs for modems and PCs - customize the work at your discretion

Yota offers you high-quality traffic with high-speed Internet access for home, office and personal PCs. The SIM card can be installed in a wireless router, to which you can also connect home and office computers, TV, video cameras, automation devices. For these purposes, the provider offers to purchase and connect a compatible modem.

Iota provides tariffs for unlimited Internet for 30 days with the ability to adjust the access speed. Traffic without speed limit cost 1400 rubles per month.

Other Iota options with home Internet (monthly payment in rubles):

• 15 Mbit -1350;
• 12 Mbit - 1300;
• 10 Mbit - 1250;
• 9.2 Mbit - 1200;
• 8.5 Mbit - 1150;
• 5.7 Mbit - 950;
• 5 Mbit - 900;
• 4.1 Mbps - 850;
• 3.1 Mbps - 800;
• 1 Mbit - 600;
• 896 kbps - 550;
• 768 kbps - 500;
• 640 kbps - 450.

Unlimited tariffs until January 25 this year included 64 kbps offers, where Internet access is free of charge.

Offers can be customized for maximum convenience. The connected tariff will be recalculated automatically.

How to connect unlimited Internet Yota

Yota unlimited internet is available on tablets and phones. You will need to order a SIM card using an application for Android OS or iOS. The card will be delivered to the address within 59 minutes, as specified by the operator. Simka is also purchased on the website or in the sales center, where they will tell you which Yota tariffs are the most profitable in each case.

To connect Yota to a computer, you need a modem, router or Internet center. You need to connect unlimited Internet by connecting the device to a computer.

The offer is interesting because after the expiration of the paid service, the Internet will continue to work. The speed for the modem will be 64 kbps, the offer does not imply restrictions.

A laptop can be connected for 50 rubles for 120 minutes. For daily use of the service, the fee is 150 rubles.

How to turn off Internet Yota

To stop using the service, you need to untie the device, to do this, go to the profile and click on "Device Management". Disconnected Internet can be returned and continue to use it.

If you need to completely remove the connection and withdraw funds from the profile, you should fill out an application that you want to disable the service and submit it to the company's service center.

Setting up unlimited Internet Yota on a tablet and phone

Please note that tablets operate on the basis of different operating systems, so the setting will be slightly different in each case.

If we are talking about Android, select "Settings" in the menu, then " Wireless networks". Then you need to click on the “More” tab and “Mobile network”. Having selected "Access points", click on "Create an access point" and enter into the empty section "internet.yota". The rest of the sections do not need to be written.

Before setting up the service on an iPad tablet device, you need to make sure that the device is set to a 4G network. You need to find "Settings", the section "Cellular" - "Cellular data" and in the APN section, write the same thing as in Android. Empty fields are left blank.

It is also necessary to mention how to connect the service to devices on Windows phone. The necessary settings can be seen in the corresponding menu, there you need to find the "Access Point" - "Add" section and write out similar information.

When all actions are completed, the device must be rebooted. Next, the company's application is downloaded and installed, where you can choose a tariff plan or refuse it. Installing the Internet on a tablet is quite simple.

If the problem was discovered after the provider sent automatic settings, no need to worry. You can configure access using the manual configuration method.

Sometimes auto-configured messages fail the device's spam filter or get lost in transit. If the settings are not received, you need to write to the company, or use mobile app.

After receiving the settings, they are installed, guided by the prompts. When the procedure did not bring results, you need to make a manual adjustment.

You can set up on your smartphone Mobile Internet manual setting. The same applies to tablet computer if they are controlled by the Android OS. The subscriber must find "Settings" on the device and select the "More" section. Next, find " Mobile networks". This is where the APN access point is created. Next - search for the section (upper right corner) and the "+" sign.

The APN point creation operation will load. The name "Yota" is entered, and the combination of the words "yota.ru" or "internet.yota" is entered into the "APN" section.

Will Iota cancel unlimited internet?

It has long been rumored that Yota is abandoning the concept of unlimited internet. From January 25, the company will only provide traffic and minutes packages. The changes will affect the SIM card for smartphone product. Experts actively discussed that yota will refuse unlimited Internet on smartphones.

Since 2017, it has become known that most of the company's clients do not consume more than 5 GB of traffic per month, which means that there is no need to overpay for the service. Even though Yota is canceling its unlimited internet, existing subscribers will continue to receive the unlimited internet option. Previously, no cellular operator has made such a decision.

Options for working after the expiration of traffic are discussed. You can reduce the connection speed or charge an additional fee for traffic on top of the installed service.

It is emphasized that the company's customer base is young and advanced people with an "innovative understanding". There is a risk that some subscribers will choose to opt out of services. The operator is now facing the issue of expanding its base.

Along with cancellation Yota unlimited tariff, and the cost of tariffs has decreased. The company prefers to cut high prices for a better competitive advantage. Iota allows the client to buy mobile applications, their traffic will not be taken into account.

Initially, it will be possible to use separate social networks and messengers. The YouTube site is not known to be on the list.

Beeline (VympelCom) works in a similar way, the company does not take into account the traffic of specific resources. In 2016, Beeline WhatsApp did not count the amount of data transmitted through this messenger. The termination of the partnership is dated January 15 last year.

The possible cancellation of unlimited tariffs on January 25 this year was previously reported by Shell Morten Johnsen, the new head of Beeline. He stated that such measures improve customer discipline during high network loads.

Many people explain the cancellation of unlimited internet by saying that 3G networks are too congested, and 4G downloads are growing rapidly.

After Iota canceled unlimited Internet, the tariffs should be to the taste of customers. The company's management says that subscribers will not see any negative changes. The innovation is aimed at establishing order and systematization of a large amount of data.

The Yota brand is owned by Scartel LLC, which in turn is a subsidiary of MegaFon OJSC. Yota offers services cellular communication on the GSM and 3G/4G networks of MegaFon.

Yota mobile operator coverage area

So far, the new federal operator has begun to provide its services only in Moscow, the Moscow Region, St. Petersburg and the Leningrad Region, and then only in a limited mode. In the near future, Yota should be launched in every Russian region.

Advantages of Yota

The new operator promises its subscribers unlimited internet for smartphones, sms, free calls to other Yota users, 300 free minutes of calls to numbers of other Russian operators, as well as roaming-free space throughout Russia. Bye new operator offers only one rate. The cost of monthly maintenance of this tariff is 750 rubles. However, later there will be other tariffs.

Disadvantages of Yota

There was a fly in the ointment in the tariff from Yota. So, Iota Internet cannot be called completely unlimited. The operator notes that the tariff is intended exclusively for use on smartphones, mobile phones, tablets. The use of Yota SIM cards on other devices (including routers, modems, desktop computers and laptops) is not allowed.

However, the "surprises" do not end there. The tariff is intended for use in relation to one SIM card on one device. The use of a card inserted into the phone to provide the possibility of additional use of communication from other devices is not allowed (in particular, we are talking about distributing the Internet via a wireless channel).

If these restrictions are violated, the operator will lower the Internet speed to 32 kilobits per second. In addition, Yota will also limit the speed to 32 kilobits for services that use network resources to access torrents and download a file. big size. It turns out that downloading torrents with this tariff will be quite problematic.

Yota service center and personal account

In order to increase comfort and optimal price, the operator abandoned the traditional sales channels. You can order a Yota SIM card both through the operator's website and through a special mobile application, and receive it by courier or at the point of issue. Their address is indicated in the mobile application.

The company has made a bet on online service, abandoning the traditional contact center. Subscribers will be supported via chat on the website or in a mobile application. Services will also be managed entirely through the app.

Internet anywhere in the city - at home, at work, in a cafe, on a walk. No wires, just convenience and portability. The ability to access the Internet at any time and anywhere is provided by Yota. To use its services, follow a few simple steps.

You will need

• - modem, router or laptop with Yota module.

Instruction

On the official website or at the company's office, check if you are in - if there is in your area, for the possibility of connection. Please note that terrain, building locations, and your personal location may make it impossible or difficult to receive a signal. For information, contact technical support or consult with other users in the area (for example, through the forum).

Select and purchase a device for Yota networks- a modem, router or laptop with a built-in module for connecting to the network. Check if there are any promotions or special conditions for new users. Find out the conditions for returning the device if it does not suit you.

Read the instructions and connect the selected device to the computer, go through all the installation steps in sequence software. Typically, the device automatically launches the installer, finds the network, and connects to it. After connecting, register on the site: enter your full name, create a login, password, security question and answer to it, also indicate the address Email and . Sign in, enter your passport details, activate the connected device.

To date, Yota is the only mobile operator that provides its subscribers with truly unlimited mobile Internet, without any restrictions on the speed and volume of consumed traffic. In this review, we will consider the current unlimited Internet tariffs from the Iota operator, their advantages and disadvantages.

It should be noted that in addition to unlimited Internet, Yota managed to realize another dream of many subscribers about flexible tariff plans, which can be adjusted to your needs without overpaying for communication services. Despite the fact that the operator has only three basic Internet tariffs - for smartphones, tablets and modems, each of them can be changed depending on your needs and pay only for the services that you use.

Iota unlimited Internet tariff plans are valid throughout Russia - without roaming. The only exceptions are the Republic of Crimea and the city of Sevastopol. Here, mobile communication services are charged as follows: all incoming calls - 9 rubles / min., calls within the territory of the Republic of Crimea - 19 rubles / min., long-distance calls - 19 rubles / min., outgoing SMS - 9 rubles. per message, mobile Internet - 90 rubles. for 1 megabyte.

Iota Internet tariffs for smartphone

An indisputable plus of all Iota Internet tariffs is their transparency. There are no additional services or options that are required to be connected, as well as SMS packages included in the tariff. In particular, Internet tariffs for smartphones include only packages of minutes for calls and unlimited Internet traffic. At the same time, minutes from the package are spent on calls to all mobile and landline numbers in Russia.

Depending on the volume of minutes, five variations of the Internet tariff for smartphones are available for connection. The larger the package, the more expensive the subscription fee for the tariff plan:

• 300 minutes - 490 rubles. per month;
• 500 minutes - 640 rubles. per month;
• 1000 minutes - 940 rubles. per month;
• 2000 minutes - 1340 rubles. per month;
• 3000 minutes - 1840 rubles. per month.

For iPhone owners Yota offers a discount when connecting tariff packages of 2000 and 3000 minutes:

• 2000 minutes - 940 rubles. per month;
• 3000 minutes - 1340 rubles. per month.

Cost of SMS and MMS messages on the Internet tariff for smartphones is the same - 2.5 rub. for the message. If desired, for an additional 50 rubles per month, you can connect unlimited package SMS. SMS at the expense of the package can be sent to any Cell phones Russia.

Unlimited internet Iota for tablet

The tariff for a tablet from Yota does not include anything other than Internet access. There are no packages of minutes or SMS, so all outgoing calls or messages will have to be paid separately. The cost of outgoing calls to all phones in Russia - 3.9 rub./min. Each SMS or MMS sent will also cost you 3.9 rub.

• Monthly subscription fee for unlimited internet for tablet - 590 rubles.
• You can pay for unlimited access World Wide Web a year ahead. In this case, the cost of the service will be 4500 rubles.
• If you only need Internet from a tablet from time to time, then you can connect unlimited Internet Iota for a tablet for a day for just 50 rubles. The rest of the time, traffic will be billed per megabyte - 9 rubles/1 Mb.

Restrictions on internet tariffs for smartphones and tablets

In every barrel of honey there is a fly in the ointment. And with Yota unlimited Internet tariffs for tablets and smartphones, not everything is as smooth as it might seem at first glance. Yes, the Internet is unlimited, but you cannot use this advantage at your own discretion.

It is quite another matter - tariff plans for unlimited Internet for modems. By connecting one of them, you can use unlimited to the fullest - there are no restrictions on downloading files, or on distributing the Internet, or on using modem SIM cards in other devices.

Iota Internet tariffs for a modem

Buy an Iota SIM card with unlimited internet for a computer or laptop, you can immediately complete with a modem, router or Internet center. This is not a mandatory purchase, however, the operator warns that when using a SIM card in other devices, it cannot guarantee the stability of its operation.

Iota tariffs for unlimited Internet for a modem provide subscribers with greater freedom of choice. Firstly, the client himself determines the maximum speed of the Internet on his tariff. Secondly, you can choose the duration of the service provision period - on 2 hours for 50 rubles, on the one day for 150 rubles or habitual 30 days(in this case, the monthly fee directly depends on the connection speed).

In the first two options, after the expiration of the paid period, access to the Network is provided free of charge at speeds up to 64 Kbps. As for access for 30 days, the following connection options are possible here:

• Unlimited Internet for a modem at maximum speed 20 Mbps will cost 1400 rubles per month.
• Internet at speeds up to 15 Mbps will cost 1350 rub.
• Internet access at speeds up to 12 Mbps - 1300 rubles / month.
• For unlimited with limit up to 10 Mbps have to pay 1250 rubles.
• Tariff cost at speed 9.2 Mbps amount to 1200 rubles per month.
• Monthly payment for 8.5 Mbps is 1150 rubles.
• For internet at speed 7.1 Mbps have to pay 1050 rubles.
• Payment for stable speed in 6.4 Mbps amount to 1000 rubles per month.
• Subscription fee for 5.7 Mbps - 950 rubles.
• Monthly payment for 5.0 Mbps is 900 rubles.
• For unlimited speed 4.1 Mbps be prepared to pay 850 rubles monthly.
• The cost of modest 3.1 Mbps amount to 800 rubles per month.
• Even more modest 2.1 Mbps will cost you 750 rubles.
• Unlimited traffic within 1.7 Mbps will cost 700 rubles per month.
• Choosing a rate with speed 1.3 Mbps you will pay for 650 rubles monthly.
• Subscriber fee for unlimited internet at speed 1.0 Mbps is 600 rubles per month.
• Monthly fee for traffic at an even lower speed in 896 Kbps - 550 rubles.
• For connection speed 768 Kbps, which is barely enough for comfortable Internet surfing, you need to pay for 500 rubles per month.
• Traffic at a speed of 640 Kbps will cost 450 rubles per month.
• Unlimited at the minimum speed in 512 Kbps cost you 400 rubles.
• Unlimited Internet at speeds up to 64 Kbps is available on all Iota modem tariffs for free.

A special "trick" of Internet tariffs for modems from Yota is that at any time you can change the connection speed up or down. In proportion to the increase or decrease in Internet speed, the number of days remaining for use changes. As the speed increases, it decreases, and as it decreases, it increases.

When buying a SIM-card + Yota modem kit, the operator provides a 7-day test drive. This is due to the fact that stable high-speed Internet Yota is possible only in the area of ​​\u200b\u200bconfident reception of the 4G network. Therefore, each client can test the purchased device for free for a week and decide whether Iota Internet suits him or not.

How to connect Internet Yota

You can purchase a Yota SIM card for a smartphone or tablet through the Yota mobile application, on the operator's website or at a Yota sales office. But it is most convenient to do this, of course, through the application, especially since in the future you will still use it - control and replenish the balance, change tariff parameters, connect additional services, and so on.

Install the app from the App Store, Google Play or Microsoft store and order a SIM card through it. You can choose to have your SIM card delivered to your home free of charge, or pick it up from the nearest operator's office. Delivery by courier is carried out within an hour (at least, as the operator claims) - you will receive a SIM card and a package of necessary documents. If the second option is preferable for you, then the location of the points of sale can be viewed in the mobile application.

Need unlimited internet for your laptop? Order a Yota modem through the operator's website. It will be delivered to your home for free, complete with a SIM card, within an hour.

In April 2014, an advertising campaign for the new mobile operator Iota was launched, and steel was the main trump card. For 240-290 rubles, you could get a tariff with included minutes and unlimited traffic. After 2.5 years, the company announced the closure of tariffs for smartphones with unlimited internet.

Why Yota closed unlimited internet for smartphones

The official reason, voiced by the company's management, is the loss of interest in tariffs without traffic restrictions. According to Eta statistics, 80% of users spent 5 GB of traffic in tariffs for unlimited Internet for smartphones.
If you look at the situation in the whole market, then the “big three” in 2016 had more affordable offers for smartphones for unlimited traffic. And at the end of 2017, none of the Big Three offers tariffs for phones without traffic restrictions.
Whether these changes in tariff plans are connected with the high congestion of 3G and 4G networks, one can only guess, however, megabytes are now in demand by users much more than cellular communications.

How now you can get unlimited Internet Iota on your phone

All those who connected before January 25, 2017 to the Iota tariff for a smartphone with unlimited Internet continue to use this tariff plan.

The subscription fee has increased slightly, but the offer still remains profitable; a large number of ads for the sale of old SIM cards are associated with this.

The price tag of such offers ranges from 900 rubles to 100,000 rubles, it all depends on the owner of the SIM card. You need to understand that the old connected SIM card has an owner, and operator Yota There is no service to change the owner of a SIM card. This means that after the purchase there is no insurance against the fact that the owner does not report the loss of the SIM card and write an application for its restoration. With SIM cards issued to companies, the situation is the same.

On the other hand, even if the sale is fair, it is inconvenient to use someone else's SIM card. If it breaks, gets lost, or just new smartphone it requires not a mini, but a micro-sim, then it is impossible to change or restore it without the real owner.

The official way to get unlimited Eta internet for your phone
The only legal way to get it is to purchase a portable Yota router. This small device can be carried with you, it is equipped with a battery and a slot for a SIM card. With it, you can distribute wi-fi to several devices at the same time (up to 8), including a smartphone.

Thus, the phone can have a SIM card of any operator, but the Internet will be from Yota. Traffic is unlimited in quantity, only the data transfer rate is regulated, the settings in the application are very flexible.
Of course, at the price of such traffic, Iota is far from tariffs with unlimited Internet for a smartphone for 290 rubles, which was so popular in 2015-2016, but this is better than dubious deals for buying old SIM cards.

Unlimited Apps

Now you can customize the tariff for your smartphone to suit your needs by selecting the desired amount of traffic and minutes. Unlimited SMS and / or applications are available for connection. The list of applications includes popular instant messengers and social networks, you will have to pay for each separately.

The following services will cost a little more (15-25 rubles per application):

A little cheaper (10-20 rubles per month for one application):

• Skype
• Viber
• whatsapp
• Telegram

It is important to consider that traffic is not taken into account only when working with applications; in the browser, megabytes will be deducted from the prepaid internet package.

In general, this option is much more accessible (and more convenient) than a router. The minimum traffic package in different regions starts from 2GB or 5GB, the minimum number of minutes is 200.

For the Moscow region, a tariff with 2GB and 200 minutes without applications will cost 370 rubles with all social networks and messengers - 555 rubles, in St. Petersburg 5GB and 200 minutes - 330 rubles, with applications - 470 rubles.
It must be admitted that tariffs with unlimited traffic are very tempting, but not indispensable.