Profession content manager: who is he and what does he do. Who is a content manager Content manager professional requirements

Content manager(from English Withcontent- content) is a specialist who fills the site with text and graphic information(articles, pictures, photographs, news, video clips, etc.). The profession is suitable for those who are interested in Russian language and literature and computer science (see choosing a profession based on interest in school subjects).

Short description

The main responsibility of a content manager is to monitor the relevance of the site and the accuracy of the information posted on it. For the successful development and promotion of a brand, the site must be constantly updated and replenished with new materials, that is, it must actively “live and breathe.” Only in this case will it be interesting to visitors. The content manager also supports the forum: answers questions, corrects topics, monitors censorship, and removes spam. Keeping track of website traffic statistics is also the responsibility of content managers.

In addition, the work of a content manager involves strengthening partnerships with other sites of similar topics, ensuring an increase in the number of site visitors using the latest and traditional Internet marketing tools.

The work of content managers of corporate websites is included in a special category. The responsibilities of the content manager in this case include: monitoring the company’s website, timely updating of price lists and other sections, posting news, maintaining a forum or guest book.

The content manager also coordinates the work of copywriters, web designers, rewriters, and SEO specialists involved in content creation.

Specifics of the profession

The main task content manager- make the site competitive, that is, clearly capture new trends in the market and attract as many customers as possible. The work of a website content manager depends on the type and direction of the company’s activities. Simple sites usually require a worker who knows how to layout and process images. To edit the price lists of an online store, it is enough for the employee to be diligent and attentive, with knowledge of Word and Excel applications. But such multifunctional resources as an information portal or an electronic newspaper require a specialist with a broad outlook, experience in journalistic work and knowledge of the basics of PR management.

Job responsibilities of a content manager:

• contribute to the promotion and popularization of the site on the Internet;
• support the basic concept of the site, make proposals for improving the concept and content of the site, and introducing a new service for site visitors;
• monitor the text content of the site, constantly update information, view all materials published on the site, delete and edit materials that do not comply with the general concept and rules for using the site;
• monitor visitors’ compliance with the rules for using the site, ethical rules of conduct accepted in online communities;
• post only verified information on the website and, if necessary, eliminate inaccuracies;
• monitor the work of competitors, that is, sites with similar themes, concepts and content;
• analyze information received from site visitors and, based on it, develop and implement new services that increase the site’s efficiency;
• take into account market conditions and, in accordance with this, make changes to the operation of the site: change headings, their content, location, frequency of updates depending on relevance.

Pros and cons of the profession

Pros:

• possibility of improvement in the subject area of ​​the website,
• work can be combined with study,
• possibility of freelance work (remote content manager).

Minuses:

• the work is monotonous in most cases,
• discrepancy between the tastes of the customer and the content manager,
• irregular working hours due to the basic principle of the Internet - 24x7, that is, the availability of information 24 hours a day, 7 days a week. To successfully compete with other sites, you have to work to the maximum at any time of the day.

Place of work

• online stores;
• Internet sites of various subjects;
• companies whose work is related to Internet activities
• freelance work (remote content manager).

Lee h ny qualities

• perseverance;
• efficiency;
• attentiveness;
• creative and artistic abilities;
• good memory;
• creative thinking;
• a penchant for systematic, meticulous work;
• compliance with deadlines for delivery of materials;
• efficiency.

Additional professional skills

• understanding the basic principles of the functioning of Internet sites;
• competent Russian language, journalistic skills;
• knowledge of the company’s policies and the specifics of the goods it sells;
• ability to work in graphic editors;
• knowledge of the basics of copyright law;
• in some cases, skills in working with photo banks, purchasing content;
• skill of fast and effective search information on the Internet;
• knowledge of the principles of search engines;
• ability to work with databases and website administrative functionality;
• mastery of html layout;
• knowledge of the basics of online marketing and SEO optimization.

Career

An aspiring content manager, striving for excellence in his profession, in the future can apply for the following positions:

• project manager,
• web editor,
• web editor of an internal corporate website,
• literary editor of a virtual newspaper.

After gaining the necessary experience, a content manager can rise to the position of website editor-in-chief, Internet project manager, online marketing and SEO specialist, or build editor.

The average salary of a content manager is about 30 thousand rubles. A specialist who successfully promotes websites and makes them competitive receives 50 thousand rubles. However, employers offering high salaries usually require full-time office work. Freelancers can expect a salary of no more than 25-30 thousand rubles.

Salary

Salary as of 03/17/2020

Russia 20000—45000 ₽

Moscow 30000—80000 ₽

Training to become a content manager

There is no generally accepted methodology for training content managers yet. But the attractiveness of this profession lies in the universality of basic education. To work as a content manager, both technical and humanitarian higher education are suitable. It depends on the requirements of the project and the profile of the organization. But the majority of content managers, as a rule, consist of graduates of the faculties of journalism, philology, psychology and PR management.

Therefore, it is more advisable to start training a content manager with a degree in Journalism or Philology (preferably with a specialization in Internet Journalism). In addition to this, you need to take courses on website layout or master the basics of html on your own.

At MGIMO you can not only gain fundamental knowledge in journalism, but also become fluent in two foreign languages. From non-state universities, a good journalistic education can be obtained at the Institute of International Law and Economics named after. A.S. Griboedov (IMPE), State Institute of Television and Radio Broadcasting named after. M.A. Litovchina, the Institute of Journalism and Literary Creativity, the International Academy of Business and Management (there is even a specialization in “electronic journalism”).

Content management courses:

• Moscow State Technical University named after. N.E. Bauman. Computer training center "Specialist". Courses “Content manager. Web marketing, website promotion and optimization.”
• School of Internet Journalism
• Content manager (courses for website editors)
• Moscow State University named after. M.V. Lomonosov
• Internet Journalism Courses
• Mediaschool

When I tell my friends that I work as a content manager, some of them ask in bewilderment: “By whom?” Most of these people, having learned that I do this from home, are immediately interested in how they can also become content managers.

Of course, the opportunity to work without leaving the couch attracts many. But not everyone will be able to do such activities. For those who want to assess their capabilities, prospects, and, most importantly, the desire to become a content manager, I will tell you in detail about this profession.

A content manager is a specialist whose task is to fill the site with information and graphic material. He can perform all duties independently, or manage more specialized specialists.

Who needs a content manager?

A content manager is needed by absolutely all websites for their full functioning. If the resource is small, the duties of such a specialist can be performed by its owner alone.

He will write articles himself, edit photos, create interesting posts, and upload goods to the online store platform. In general, do everything yourself to reduce costs and increase profits. The main thing is that the owner of the resource has the appropriate knowledge and skills. If they are not there, it would still be advisable to hire a professional.

Owners of sites with good traffic have a specialist for each task of filling the resource, and content managers supervise the work of employees. They make up technical task, distribute responsibilities, control the results.

Also, content managers are needed for various projects on social networks. They look for relevant information, present it in a group format, and communicate with the audience.

Skills that will be useful at work

Not everyone can become a content manager. To master this profession, you need to have the following skills:

1. Having basic knowledge. A content manager must understand HTML, CSS, SEO, and be able to work in popular Internet project management systems such as 1C-Bitrix, Joomla, WordPress, etc. His skills also include the ability to process and post images and graphics , photos.

2. Ability to learn. Good content – ​​a manager always strives to grow and develop. Rarely does anyone study this profession at an institute, so all hope lies in self-education. The higher the level of knowledge and skills of a content manager, the more successful the project he is leading.

3. Organizational skills. A content manager must have organizational skills, especially if he has employees subordinate to him.

4. Stress resistance. The work of such a specialist is associated with a large flow of information, unpredictability and emotional instability. Therefore, he must be able to maintain control over himself in any situation and think positively.

5. Confidence in yourself and your actions. The content manager is always confident in what he is doing. Otherwise, he will not be able to lead the project to success.

6. The ability to manage your time and plan. Many content managers work from home, so they must have iron self-discipline. To be productive, you need to organize your daily routine and get rid of distractions. It is advisable to regularly spend about 10 percent of your time collecting information, analyzing facts, and defining goals and objectives. This will help you save 90 percent of your time in the future and avoid unproductive actions.

7. Intuition. A content manager can intuitively determine in which direction to move. This skill comes with experience. Its formation can be accelerated by constantly improving skills.

8. Knowledge foreign language. This skill is not required, but it will not be superfluous. At a minimum, it will be useful for working with authoritative foreign sources of information. If the content manager knows the language at a high level, he can try to work with foreign companies, where wages are disproportionately higher than in domestic ones.

Responsibilities

Job responsibilities of a content manager may include:

How much does a content manager earn?

Let's figure out how well the work of a content manager is paid using the example of vacancies posted on the website hh.ru.

The average salary in the market is 80,000 rubles per month. Minimum salary from 35,000 rubles per month.

The maximum income reaches up to 200,000 rubles per month. Moreover, the work is remote.

Lower wage rates for content managers can be found on freelance exchanges. There is an opportunity to gain experience if you don’t have it.

Over time, with a responsible approach, you will be able to move to another level and find a job with more decent pay.

Pros and cons of the profession

Pros:

1. Flexible work schedule. The content manager can independently plan his working day. Often he has the opportunity to decide for himself when he will have weekends and vacations. Although, if he is involved in major project, the schedule will most likely be irregular.

2. Interesting work. The work of a content manager can easily be called interesting. It is associated with multitasking, a large flow of information and provides the opportunity to express oneself.

3. Demand. professional content manager is worth its weight in gold. The number of sites on the Internet is growing every day, and the demand for representatives of this profession is correspondingly increasing. In addition, the many skills that a content manager possesses allow you to find work in a narrower field, for example, to take up or start.

4. Possibility to work from home. Many content managers work not in the office, but at home. This is convenient for mothers on maternity leave, people with disabilities, and simply for those who do not want to get up early every day and waste their time on the road.

5. High wages. The salary level for a content manager can be called high for most regions of our country. And if a specialist works from home, you can safely add to the amount of payment the costs of food, travel, corporate fees, and even depreciation of shoes. After all, if the content manager does not work in the office, you won’t have to spend money on all this.

6. The opportunity to realize your creative potential. Many people cannot work normally in areas where there is no space for self-realization and the disclosure of their creative abilities. The profession of content manager is ideal for them.

Minuses

1. A large amount of knowledge. A novice content manager will have to master a huge amount of information. Not everyone can do this, so you should adequately assess your strengths and be confident in your desires. It is advisable to have savings for the period of study so as not to think about your daily bread, but to calmly master a new profession.

2. The need for iron self-discipline. Many freelancers complain that they cannot prepare themselves to work within the walls of their home. They do everything at the last minute, and as a result they either miss deadlines or the quality of their work suffers. Therefore, you need to be able to organize yourself, not be distracted while working, and clearly plan your day.

3. Monotonous work. At the beginning of the activity, such work seems interesting and multifaceted. Over time, all skills become automatic, some responsibilities are delegated to narrower specialists, and everything may begin to seem routine to the content manager. In this case, it is better to simply change the project to a more interesting one or simply take an unplanned vacation.

4. Discrepancy between the tastes of the customer and the content manager. Yes, this often happens even among professional specialists. Customers may be different, and their requirements will not always be adequate. But, as they say, he who pays calls the tune.

5. Sedentary work. The activity of a content manager involves spending a long time sitting in front of a computer screen. This negatively affects vision and health in general. Therefore, it is important to properly organize your workplace and take regular breaks, and periodically perform basic physical exercises or joint exercises.

6. Not suitable for everyone. The job of a content manager is not for everyone. Restless people will experience irritation from the need to sit at the computer for a long time and suffer from the inability to organize themselves. This type of work is more suitable for calm and patient people.

Where to find a job?

Advertisement sites. Post your resume on the following sites:

• avito.ru
• hh.ru
• superjob.ru

Freelance exchanges. You can find a job as a content manager on freelance exchanges:

• fl.ru
• 24freelance.net
• weblancer.net

Word of mouth. If the content manager does a good job, he will definitely be recommended. Another thing is that not everyone can manage several projects efficiently.

The website is a business card. The skills of a content manager can also be used to create a website presenting your services. It will serve as a kind of business card and attract new customers.

How to become a content manager?

To become a content manager, you just need to set a goal and start acquiring the necessary knowledge and skills.

According to statistics, most successful content managers were initially self-taught. Fortunately, today on the Internet you can find a lot of courses and educational materials on any profession.

Courses and training

A specialty called “” does not yet exist in educational institutions in our country. But the advantage of this Internet profession is that you can master it yourself.

Graduates receive a diploma, and the training center also helps with internships and employment.

Career Opportunities

There is no clear career ladder for the profession of content manager. It all depends on the project he is working on and his personal goals and preferences.

For example, a good specialist can become the head of a resource, a web site, or a literary editor of a well-known online publication.

Ideally, you should strive to create your own successful project from which you will make a profit.

Conclusion

The work of a content manager is interesting, but difficult, requiring training, iron discipline and constant development. But the most important thing is that it will always be in demand.

We have been running our website, blog and social media, therefore, for us, “content manager” is not just words, but a real profession, covered with a huge number of victories and disappointments.

The activity of this person is not only necessary, it is necessary for all companies with Internet platforms.

And in this article we will look at everything in more detail, including responsibilities and requirements, salary and how to find the right one.

They lie and don't blush

As soon as the Internet appeared, the profession of “content manager” appeared, only it was so vague that some were engaged in this business and did not even know about it.

This is especially true for programmers; almost half of them serve as . But as usual, first let’s define what it is.

Content manager(content – ​​filling) – a person who creates, edits and publishes company materials on the Internet (rarely in the offline) space.

When reading articles on the Internet, you may find a distorted concept of this profession, since everyone presents it as a person with the task of filling a website.

For our specialists, we highlight in the bonus part such indicators as time to read the material, CTR on search and the number of applications. It may be different for you, but take us as a basis.

Requirements or how to choose?

I personally fill out all vacancies for our company, because I understand better than anyone what type of person we need for our team.

And when developing my essay, I rely on suggestions from other players in the market in order to be more advantageous in the eyes of applicants and avoid the mistakes that others have made.

From time to time I see such pirouettes there that I myself go into a slight trance. Last seen:

• Actively diligent person...
• Touch typing with one hand...
• The text is without a single mistake...
• Online from 08.00 to 23.59…

How scary…

Let's be honest. There are no ideal people. Neither you nor I are perfect. Therefore, your requirements for a content manager must be realistic.

But at the same time, they should also be there, because teaching a person everything from scratch is too expensive. You will lose more in money and time than you gain.

Therefore, here is a list of the main requirements (selection criteria) that we impose on our employees in this specialty:

1. Experience in the platform (1C, Bitrix, WordPress, etc.);
2. Ability to create a content plan;
3. Ability to use specialized services:
4. Basic knowledge of HTML and CSS programming code;
5. Basic knowledge of marketing and copywriting;
6. Knowledge of the Russian language (80%+ test);
7. Experienced user of Word, Excel, Photoshop;
8. Experienced user of social networks;
9. Creativity and unconventional view;
10. Web Analytics User (and Google Analytics);
11. Fast typing speed.

But this is our list of requirements, since we work in the field of marketing, and we must employ the best of the best.

Of course, in some cases we make exceptions, but this is rare. Since our salary meets these requirements. For you, some of the points will most likely disappear, since the task may be different.

Using these requirements, you can easily check whether the specialist in front of you is suitable.

Just ask questions on each point and see if the answer is correct. But let me remind you that ideal people do not exist.

Although I’m lying... They exist. These are our soul mates, our children and parents. They will always be the best for us.

Briefly about the main thing

Many companies have not yet entered the world of content. They still neglect this and leave all marketing platforms outdated.

I’m talking about that same entry “Date of publication 04/02/2005”. But this won't last long.

Companies that do not talk about themselves, do not update information, and do not provide benefits will fade into the background. And I don’t want it to be you, our readers.

To post updates quickly and efficiently, you need a dedicated person. His name is content manager.

This person, with the proper approach, will increase your profits. No kidding. Directly or indirectly, it will increase your turnover.

Therefore, its payback is a closed question. It will pay for itself and bring in many times more.

True, you can achieve this effect only with a competent approach. You need to provide for everything: management, control, requirements, setting tasks, evaluating actions, and so on.

To start moving in this direction, make a list of tasks and determine the result you want to get from a content manager. It will be easier later.

Content manager is responsible for the filling and content of the site, but depending on the profile of the web project, the functional responsibilities of the specialist vary. The ability to find topical topics will be required from a content specialist in electronic media, and the ability to “deliciously” describe a product will be required in an online store or on the company’s website. In any case, this sample job description is suitable for content manager any Internet project.

Job description of a content manager

I APPROVED
CEO
Last name I.O. ________________
"________"_____________ ____ G.

1. General Provisions

1.1. A content manager belongs to the category of specialists.
1.2. The content manager is appointed to the position and dismissed by order of the general director of the company.
1.3. During the absence of the content manager, his rights and responsibilities are transferred to another official, as announced in the organization’s order.
1.4. A person who meets the following requirements is appointed to the position of content manager: education - higher, incomplete higher, experience in similar work of at least one year.
1.5. A content manager should know:
- formatting basics with using HTML, be an experienced PC and Internet user;
- other WEB technologies (taking into account the subject matter and specifics of the site);
- stylistics and grammar of the Russian language, the basics of proofreading.
1.6. The content manager is guided in his activities by:
- legislative acts of the Russian Federation;
- The company’s charter, internal labor regulations, and other regulations of the company;
- orders and instructions from management;
- this job description.

2. Job responsibilities of a content manager

The content manager performs the following job responsibilities:

2.1. Contributes to the promotion and popularization of the site on the Internet.
2.2. Develops and supports the basic concept of the site, makes proposals for improving the concept and content of the site, and introducing a new service for site visitors.
2.3. Monitors the text content of the site and constantly updates information.
2.4. Monitors compliance by visitors with the rules for using the site, as well as other mandatory requirements put forward by its creators.
2.5. Monitors compliance with the general order in the information field of the site for the convenience of all users, ethical and other standards of behavior accepted in online communities.
2.6. Performs work on editing and proofreading materials and their structuring, including the design of texts, tables, etc.
2.7. Participates in the artistic design of information placed on the site together with the webmaster.
2.8. Researches the needs and requests of site visitors.
2.9. Monitors the work of competitors, that is, sites with similar themes, concepts and content.

3. Content manager rights

The content manager has the right:

3.1. Receive information to the extent necessary to solve assigned tasks.
3.2. Submit proposals to management to improve your work and the company's work.
3.3. Require management to create normal conditions for the performance of official duties and the safety of all documents generated as a result of the company’s activities.
3.4. Make decisions within your competence.

4. Responsibility of the content manager

The content manager is responsible for:

4.1. For failure to perform and/or untimely, negligent performance of one’s official duties.
4.2. For failure to comply with current instructions, orders and regulations on maintaining trade secrets and confidential information.
4.3. For violation of internal labor regulations, labor discipline, safety and fire safety rules.
4.4. The content manager is personally responsible for the prompt, comprehensive and objective presentation of materials on the sections of the site under his control.

The Internet has given us many new professions. And a content manager is one of those professions that has begun to become especially popular recently. And in this article we will look at the responsibilities of a content manager, what salary you can expect, and where you can learn the necessary skills (including for free).

• Content manager salary - how to get the maximum

I’ll tell you a terrible secret right away. In fact, no one knows what a content manager is. And even more so - how does it differ from, say, a “content marketer”. But we will try to bring some clarity to this issue.

Nobody knows who a content manager is

If we open the Yandex-Work service and enter “content manager” into the search bar, then a huge number of vacancies will open before us.

And this list will be a complete hodgepodge. Here is one company looking for a content manager for a salary of 15 - 25 thousand rubles, and does not require any education, experience or special skills (except for the ability to work with texts).

But another company offers a salary starting from 100 thousand rubles, but the list of requirements and responsibilities is long:

• writing selling texts
• Knowledge of WordPress engines, 1C Bitrix, NopCommerce
• Experience in running advertising campaigns on social networks
• Setting up contextual advertising
• Design

Here, I have screenshotted for you one vacancy that I especially liked. There, all the requirements and responsibilities didn’t even fit into one screen. However, the salary they offer there is not 100 thousand, but only 45.

Here the company is looking for a specialist who will write selling texts, optimize them for SEO, lay out pages from scratch, and also draw designs in all kinds of professional applications.

Why should you be wary of such vacancies?

Such a description of vacancies suggests that people generally do not understand who they are looking for and why. And there is a very high probability that you will disappoint them in any case (more on this below). It seems that such vacancies are posted by people who know nothing at all about online marketing and just want their company to “be on the Internet.”

Accordingly, they simply copy all the requirements for candidates from other people's vacancies. And believe me, this is not that uncommon. Do you think you’re the only one copying lists of “skills” from other people’s resumes? =)

Or, on the contrary, these are very experienced and skillful Internet marketers who really know how to do all this, and now they are looking for someone to “push” it all onto.

In any case, neither one nor the other will achieve anything good, I guarantee you this responsibly. Therefore, there is no need to become depressed when viewing such vacancies, and consider yourself a worthless incompetent who is of no use to anyone. On the contrary, you don’t need such companies.

Let's take a better look at what a content manager actually needs to know and be able to do in order to be in demand in the market.

3 main responsibilities of a content manager

In fact, you will have to acquire most of the skills in any case at a specific place of work. That is why so often in vacancies there are requirements for “quick learning,” “desire to develop,” and “willingness to learn a lot.” Here, unlike other jobs, it really makes sense.

Everyone works on the Internet too differently. Some people run a VKontakte group, others a corporate blog. And someone just constantly fills the online store with product cards and does nothing else.

Here are the 3 requirements I would indicate as mandatory if I were looking for a content manager for my project:

1. Fast printing speed. It says that a person writes a lot on a computer, which means he is already an “experienced PC user”, owns MS Office and knows how to “work with texts” - and there is no need to take up space with additional descriptions.
2. Basic knowledge of html. This is important because it will be needed in any case, and learning html from scratch can take a lot of time. By “basic knowledge” I mean the ability to edit ready-made templates, rather than writing pages from scratch.
3. Basic copywriting skills. This will also be required in any case. Even if your job is simply to fill the site with product cards, you will need to be able to write briefly and convincingly. This is probably the most difficult, but it is what will bring you the most money.

If you have these three skills, then you can entry level cope with the responsibilities of a content manager in any company. Below I’ll tell you where you can learn all this if you don’t know how to do anything yet.

The main thing is don’t be afraid to come to interviews if you don’t have any of the skills that the employer indicated in the ad. Most likely, you can master everything you need in a couple of weeks or a month.

But what salary can you still expect to earn as a content manager? And how can you make sure that you get paid the maximum and not the minimum?

Content manager salary - how to get the maximum?

Why do we need “content” at all? And what is this “content”? Ask a hundred people about this, and you'll get a hundred different answers. But you're lucky to be here. Because I know the correct answer =)

“Content” in this case we mean any information that tells people on the Internet something about your company, about your product or about your market. Content can be “delivered” in different formats: video, audio, text, photo. And through various sources: corporate website, youtube, social networks, webinars.

Online businesses need content for two purposes:

1. Attract potential buyers;
2. Turn potential buyers into real buyers.

And your salary will directly depend on how many people you attracted with your content, and how many of them bought the product you offer.

That is, a good content manager is almost like a sales manager, but only on the Internet. And you definitely need to understand this if you really want to earn a lot.

Of course, you can be a “regular” content manager and engage in “general content activities”: post product cards, write product descriptions, copy-paste news to the corporate public page on VKontakte.

But then you will earn only the bare minimum - the same 15 - 25 thousand rubles. And it will be very easy to replace you with any other similar “manager”. Therefore, I strongly recommend building the work so that it has a measurable result in numbers - how many people came, how many bought.

If the employer wants the “usual”

Even if your employer doesn’t understand anything about content marketing, you need to explain and show how it really works. And if it works out, then you will move to another league. And your position will already be called “content marketer” or even “content marketing director.”

Accordingly, your salary will be more than 100 thousand rubles. And if you add interest on sales, even more. And the best part is that no one will just “ask” you from your place. Because replacing such a person will not be easy.

If it doesn’t work out at your first job, just work “conscientiously” for a couple of years, and then move to a company where everyone already understands this and is willing to pay a lot of money for a competent specialist.

Courses and training for content manager

Unfortunately (or fortunately), it will not yet be possible to obtain the profession of content manager “with a degree” at an institute. But there are many online courses that promise to teach you all the necessary skills, and even issue a certificate that will confirm your knowledge in the eyes of a future employer.

The cost of such courses can vary from 3 to 30 thousand rubles, depending on the training program. But here’s the problem - in most courses they will also try to teach you everything at once. Exactly as described in the “requirements” of the vacancies that we reviewed at the beginning of the article.

But learning everything means learning nothing. Yes, you will have a “crust”. But the specific skills for which you will ultimately be paid are not. From such general courses you can only learn some general theoretical information.

Because no one brain is enough to learn everything at once: writing, layout, SEO, SMM, video processing, design, and working with websites... But all these skills still need to be practiced, and “get your teeth in” on practice.

• Print speed
• Basic html
• Basic copywriting

For the first skill, you can download some kind of simulator, like this one, and practice touch typing. For html - go through one of the many free ones step-by-step courses. For example this I like.

I hope you found this short overview of the profession and responsibilities of a content manager helpful. If so, share the article with your friends. Let them like it too))

Don't forget to download my book. There I show you the fastest way from zero to the first million on the Internet (extract from personal experience in 10 years =)

See you later!

Yours Dmitry Novoselov