Is there a program for the mannequin challenge. What is a video challenge. In real life
Forget about owling, planking and Harlem shaking! Now there is a whole new fad on the Internet! Freeze like a store mannequin, upload the result to YouTube and your video could go viral!
10. The song most strongly associated with "dummy" madness
Thanks to the Mannequin Challenge, the song "Black Beatles" became the No. 1 song in the United States. The track by the American hip-hop duo Rae Sremmurd was released in September this year, but its premiere was more than modest. However, the song made a lot of noise after it became the soundtrack in most of the viral videos posted on social networks.
The band staged their own flash mob during their own performance on November 3, 2016.
9. The U.S. Olympic Gymnastics Team Staged a Flash Mob "Dummy Challenge"
American medallist athletes including Simone Biles, Anastasia Liukin and Danell Leyva took part in a flash mob while preparing for Kellogg's Tour of Champions.
Some of these poses are pretty hard to hold for milliseconds, so imagine what it's like to stay in that position long enough to film this video.
8. 11 thousand basketball fans froze during the flash mob "Dummy Challenge"
The Perth Wildcats basketball team from Perth, Western Australia may have lost to the New Zealanders in overtime, but that didn't stop the 11,000+ spectators at the Perth Arena.
The video, posted on the club's official Facebook page, immediately set the standard for this flash mob. The team convinced a crowd of 11,000 to take part in the Mannequin Challenge, and the Red Army did not let the club down: the spectators remained completely still for more than one minute.
7. The Kardashians took on the challenge in the delivery room.
This Mannequin Challenge is going to be hard to beat: Rob Kardashian and his fiancee Blac Chyna took on the challenge minutes before Chyna gave birth to a baby girl, Dream Renee Kardashian.
In this video, Chyna poses in a birthing position, surrounded by Kris Jenner and Tokyo Toni, mothers of Rob and Chyna, on both sides. Rob sits at the edge of the bed with his arms outstretched, as if ready to receive a newborn baby. China's best friend Paige "registers" the birth, and Corey Gamble (Kris Jenner's boyfriend) pretends to read the test results with a specialist. Take a look at this video:
6. 'Dummy Challenge' Flash Mob Video Highlights Black Lives Matter Movement 
Check out this powerful freeze-frame look at police brutality, civil rights and the Black Lives Matter movement. In the short video, directed by actor/producer Simone Shepherd, the camera pans across several frozen scenes as background music heartbeat sounds.
Scenes showcase key moments from previous years and months, including gunfights and deaths (including the murder of Philando Castile, Sandra Bland, Alton Sterling and Trayvon Martin in hooded and with the Skittles), football player Colin Kaepernick of the San Francisco 49ers kneeling during the national anthem, and Black Lives Matter protesters with their fists raised.
5. The Beatle wins the Mannequin Challenge
It was only a matter of time before Paul McCartney would take part in the Mannequin Challenge, as the Beatles were mentioned in a song by Rae Sremmurd.
In a video posted on his Twitter and captioned "Love those Black Beatles #MannequinChallenge", Paul McCartney is standing at his piano with one hand touching the keys and the other thrown up. As the camera pans around him, you can guess which lines are accompanied by: "Black Beatle, bitch / We and Paul McCartney are connected!"
4. Football star Cristiano Ronaldo accepted the challenge in his underwear
Ladies, pay attention! Cristiano Ronaldo showed his perfect abs in the negligee during the Mannequin Challenge, which was attended by the national football team of Portugal, arranging it in their dressing room.
3. "Dummy Challenge" made it to the White House
The reigning NBA champion, the Cleveland Cavaliers basketball team, visited the White House after their victory, and what they did in the Oval Office has now gone viral. The team, along with US First Lady Michelle Obama, took part in the Mannequin Challenge flash mob.
2. A popular children's show focused on the Mannequin Challenge.
In the adorable video posted to Twitter, the camera pans up and down quiet Sesame Street, showing all kinds of frozen moments between puppets, actors and crew members.
A video challenge is a video when a “challenge” is thrown to one person, and he films how he accepts it.
How can the challenge take place
Such a dispute can take several forms:
In real life
The event was called a flash mob. A group of people agree on the terms of the action in advance and begin to imitate the mannequins. After a while, the team disperses, as if nothing had happened. The goal of the Mannequin Challenge is to attract attention, delight and make the audience laugh. In the process of a silent performance, only the camera is moving, which is filming what is happening.
In the Internet
Most often it is planned by one actor. Usually such videos can be found on YouTube channels, bloggers are gaining popularity and subscribers who love action in this way. The movement began to develop in 2016, but in a short period of time it has already become viral - some video bloggers pass the baton to others, more and more participants come up with new stories.
Who can make a call and who accepts it
There are four types of challenge:
- Self-installation of the player. This type is most often practiced by streamers. The guys who record the passage of computer games are trying to add an entertaining element, so at the beginning of each mission they set feasible goals for themselves, and when they lose, they do a funny action. Among the first blogger under the nickname Brion, his challenge scattered across the network. For the mistakes he made, he broke raw eggs on his head on camera online.
- Viral or crossover plots. There are a number of popular scenarios played out by many channel owners. This becomes a challenge simply because the competitor dared to do it and his video gained a lot of views. One of these is the Ice Bucket Challenge. Its essence is to pour a bucket of cold water on the camera. There is no benefit in this, but the emotions are really genuine.
- Spectator assignments. When subscribers ask their idol to do something incredible or simply funny, most often he agrees so as not to lose the love and respect of his audience.
- Challenge from one blogger to another. These are usually the most difficult and sophisticated challenge, as there is competition in them.
How to make a video challenge
If earlier it was entertainment for the owners of promoted channels, now the virus has flooded the entire network - anyone can take part. For this you need:
In addition to the Ice Bucket Challenge, there are the following challenges:
- stuff your mouth. The participant must say one or more phrases with his mouth full so that his opponent understands them.
- yoga challenge. It is necessary to perform a difficult yoga pose.
- Blindfolded makeup - blindfolded makeup for yourself or your partner.
- touch my body. You need to guess which part of the body you touched blindly. Usually it is the neck, legs, palms.
Why you need to run a challenge
- The main task of such a video is to attract subscribers and earn with the help of likes and reposts. Most bloggers use this trick when they need to cheer up the audience, increase their popularity.
- For laughter and fun. Rarely, videos are useful, more often it is an aimless action that causes a smile.
- To distribute advertisements. Marketers are starting to introduce stories with the topics they need, for example, using the advertised product as an inventory.
The peak of the popularity of mannequin challenges came in the fall of 2016, but it's too early to push the idea into a distant box. On the contrary, it will not take you much time to explain to the guests of the event the essence of such a flash mob. Everyone has already seen vivid examples on the Internet, they imagine how it can be organized as interesting as possible, and they actively help you with creating spectacular images.
What is a mannequin challenge
For the first time I read about the mannequin challenge in Andersen's fairy tale "Sleeping Beauty". Naturally, the storyteller did not know the name of this Internet flash mob, but he was the first to describe the impression that the frozen heroes of the fairy tale made on the prince:
“The prince looked to the right, to the left, and the blood went cold in his veins. Around him lay, sat, stood, leaning against the wall, motionless people in ancient clothes. They had goblets in their hands, and the wine had not yet dried in the goblets. Sleep must have overtaken them at the moment when they were about to drain the cups to the bottom.
And in childhood, we all played "the sea worries once." To amuse each other, we tried to take emotional motionless poses and hold out like that for a couple of minutes. I also remember the famous scene “the auditor is coming to us”.
So. Some American schoolchildren launched a flash mob, during which a group of participants had to freeze in some kind of usual pose for a couple of minutes, while the operator removes the “dummies” from all sides. This is a frozen still image that is taken on camera. When recording the challenge mannequin, only one person moves - the videographer. The success of the flash mob depends on his skill. Everything should be smooth, with a clear picture, interesting angles.
Here is one of my favorite videos shot in an educational institution:
At what events can such a flash mob be held?
A rare success for the organizers... The idea is suitable for any format of private, business and corporate events.
We all understand that no one does this just for fun. The time when people spent precious minutes for the sake of the Internet relay race is irretrievably gone.
In each case, a specific goal is pursued.
Open day in educational institutions
Young people like this fun the most. They are ready to freeze in the most awkward poses, dreaming of collecting a bunch of comments that appreciate their humor and sense of balance. If I were the owners of children's developing clubs, private schools, art schools, theater studios, colleges and universities, I would definitely shoot such a video to advertise the open day. Imagine how you can show all the services of an educational institution without unnecessary noise and fuss.
For example, an art school... Here someone is drawing, here someone froze with his mouth open while singing, there are dance steps, a theatrical performance, etc. Periodically, you can point the camera at a sign with the name of the school, the schedule of consultations, and contact numbers. Limitless advertising opportunities in 3-4 minutes, given the endless love of teenagers to post videos of themselves in social networks. Cool!
corporate event
Believe me, ladies of Balzac's age will much more like to freeze for a few minutes in a spectacular pose with a glass of wine than to worry while waiting for the edited video from the invited videographer, who often forgets about beautiful angles. He tries to show the scope of the event, treats and shows - all this, by the way, looks great during the mannequin show.
In a few minutes, you can ask guests to make the most of the space of the banquet area, rent a welcome zone with master classes and photo zones, show a toast at the table, incendiary colleagues on the dance floor, thoughtful faces of quest players, etc. All this with great music... I think it's great. The flash mob itself, led by a good host, is fun, so feel free to write down the mannequin challenge as an additional activity at the event.
business event
Naturally, it is most effective to record a video during a coffee break. At this moment, people get to know each other and exchange contacts, take pictures and record their own videos for social networks, look at advertising stands and elegantly hold canapes in each hand)). Business events last 2-3 days, so you can attract new participants to the event.
city festival
What attracts me most in such a flash mob is the reach of the audience. People will play the video 100 times, trying to find themselves at the city holiday. Naturally, the organizers need to set goals in advance and focus, for example, on new cafes and entertainment areas of the park.
Anniversary
A beautiful, sincere or playful video, which captures close friends and relatives, is a beautiful “frozen” memory with many little things and pleasant details. The most difficult thing is to organize the kids, but the smallest ones can complete the shooting. As a rule, in the finale, the mannequin challenge “explodes” with cheerful laughter and festive noise.
Wedding
Ah… Photography from all angles. Look into each other's eyes. Long. The admiration of the guests, mother's smile, frozen musicians. Only bubbles in champagne move.
High school graduation
Probably every videographer dreamed about it. So that for at least one second all this unbridled fun stops ... So that he can shoot not only the backs of graduates dancing in the twilight, but capture at once the whole gamut of emotions of young girls and boys, the excited faces of their parents and teachers, the thoughtful look of the headmaster and the stern eyebrows of the guards at the entrance.
What you need to shoot a mannequin challenge
It just seems that you can clap your hands three times and ask everyone to freeze for a couple of minutes, and in the end you will get a masterpiece that you want to review for years. Alas.
For such a video, you also need a script, the choice of "actors", the distribution of roles. You need to find spacious rooms with good light, a beautiful and sensible background (the operator often needs to capture advertising signs with contact information). All this is thought out by the director.
The host of the event places everyone, inspires and gives commands to the groups of “dummies”.
The videographer must have good camera with a stabilizer, as he is the only character on the court who moves a lot and actively.
The most important thing, of course, is the IDEA: a clear understanding of the audience of viewers who will evaluate the video, a clear informational message, an endless sense of humor.
