Review of iPhone 7 red in Russian. Who is a matte black iPhone suitable for?

The large-scale campaign aimed at combating acquired immune deficiency syndrome (AIDS) would not be so ambitious without the participation of Apple Corporation. Cupertino residents have been making an invaluable contribution to this good cause for years in a row, financially contributing to the development of the Global Fund to Fight AIDS as part of cooperation under the RED program.

Let us remember that Apple is one of the largest sponsors of the designated fund. During the partnership, they transferred about $130 million out of a total amount of $465 million received from sales of electronics labeled RED. The release of smartphones, wearable electronics, players and headphones in the RED modification made it possible to make the world a better place by providing residents of the poorest corners of our planet with antiretroviral drugs.

The agreement between Apple and the organizers of the RED initiative has remained relevant for more than 10 years. In honor of such an important and significant event, Apple presented iPhone smartphones 7 (PRODUCT)RED Special Edition and iPhone 7 Plus (PRODUCT)RED Special Edition. Their characteristic difference from previously released copies is the color of the device - a red body, symbolizing the contribution of the gadget user to the fight against HIV/AIDS.

The iPhone 7 and iPhone 7 Plus smartphones in the (PRODUCT)RED Special Edition have not undergone any technical improvements. Both models are offered in versions with built-in storage of 128 or 256 GB. In Russia the declared retail iPhone cost 7 with flash memory of 128/256 GB is 60,990/68,990 rubles, and the iPhone 7 Plus model will be offered at a price of 70,990/78,990 rubles, respectively. Acceptance of orders for both RED new products begins on March 24, 2017, and deliveries of smartphones begin in the last days of the month.

Apple also announced the decision to double the amount of built-in memory in the iPhone SE - the smartphone will be equipped with flash drives of 32 GB and 128 GB instead of 16 GB and 64 GB.

Apple updated its product line in March 2017; the main new products were the new iPhone 7 and 7 Plus product(red), in other words, “little red iPhones.” And they look great.

Appearance

The iPhone 7 case is anodized aluminum with a red matte finish, the color is rich, namely red, not burgundy or cherry. The plastic inserts located at the top and bottom edges are of the same color.

Galaxy S7 edge, iPhone 7, Galaxy S7





The color of the plastic inserts shows that Apple can paint them not only to match the black iPhones, but also in other colors. The shade is barely noticeable from the body, but under certain lighting the plastic merges with the aluminum.

It is not clear why white inserts remain in the gold and rose-gold versions:

On the case, in addition to the usual data, it is additionally indicated that this iPhone belongs to the product (RED) series.

The color of the front panel remains white. The edging of the Lightning port, the ring around the Touch ID, as well as the color of the apple, are identical to those in the silver iPhone 7. It seems that Apple took the device in Silver color and simply painted it back cover in red.



Despite the latter fact, the device does not feel unfinished; the accents provide contrast and make the appearance less boring. The matte red goes well with the rest of the elements, although many users say the device would look better if Apple used a black front panel and painted all the silver elements red.


The main advantage of the iPhone 7 product(RED) in comparison with previous generations is a fundamentally new color, which no Apple smartphone has received before. And this time we see not strict black variations, as at the start of sales of the “Seven”, but a bright, spring red.

Equipment

Red iPhone 7 and iPhone 7 Plus differ from other models in red inscriptions on the packaging, but inside everything remains the same: white USB-Lightning cable, power supply (1 A), headphones with a Lightning plug and a 3.5 mm adapter, a set of paper and apple stickers (also white).


The company did not paint branded accessories to match the color of the device’s body, which was expected - Apple has not adjusted the palette out of the box to match gadgets in the past, with the exception of stickers included with Mac Pro.

product(RED)

The (RED) project is developing a program to combat tuberculosis, AIDS and HIV. Apple has been supporting this initiative for 10 years with its devices and accessories - a portion of the income from each red product marked product(RED) is transferred to the Global Fund to Fight AIDS.

Over the entire period of cooperation, Apple has sent more than $130 million to (RED)

All accessories and equipment in this series are designed to remind others of the problems of humanity and the need to fight diseases. Every buyer of red products (RED) from Apple and other manufacturers is participating in this fight.

Of course, there is a separate layer of people who buy a red case because it is “red”, and not with the goal of investing in solving the problems of humanity, but even unconsciously these buyers make the world a better place.

Your contribution helps people with HIV in Ghana, Lesotho, Rwanda, South Africa, Swaziland, Tanzania, Kenya and Zambia fight their disease

Current the lineup(RED) decent: this is the iPod touch, nano and shuffle, Smart Cover for iPad, iPad mini And iPad Pro 9,7, wireless headphones Beats Solo3 and Beats Pill+ speaker, sport strap for Apple Watch, silicone and leather cases for iPhone, as well as a battery case for iPhone 7. From now on, iPhone 7 and iPhone 7 Plus have appeared in the line.



iPhone 7 and iPhone 7 Plus

During its fall presentation, Apple once again called the new iPhones “the best it has ever made.” It's an unexpected move to make the next generation better than the previous one, but the number of innovations this year really pleased users, and now the entire set has appeared in a new color.

iPhone 7 product(RED) is equipped - like all iPhone 7 - with an excellent IPS matrix with a resolution of 1334x750 pixels and support for the extended color gamut DCI-P3, performance and speed are provided by the proprietary Apple A10 processor with big.LITTLE architecture and 2 GB random access memory. The headphone jack is still missing.

Key features, including stereo speakers and protection from moisture and dust according to the IP67 standard, are also in place. The battery has not increased in capacity - time battery life is still 18-20 hours with 4-6 hours of active display in normal use (and half a day under the highest load). Even the cameras remained the same: 12-megapixel main and 8-megapixel front.







Comparison with Samsung Galaxy S7:

Samsung Galaxy S7

iPhone 7

Samsung Galaxy S7

iPhone 7

Samsung Galaxy S7

iPhone 7

Different from the usual "seven" dual camera, 3 GB of RAM and display resolution - 1920x1080 pixels. The information is also valid for iPhone 7 Plus product(RED).

It's still the same "best ever" iPhone

So, what has changed besides the color? In fact, nothing - it’s still the same iPhone 7. This approach is pleasing, because the user does not have to go through the options; the choice comes down only to the color of the case and the amount of permanent memory.

iPhone 7 and iPhone 7 Plus product(RED) are available, like the Jet Black color, only in versions with a storage capacity of 128 or 256 GB:

  • iPhone 7 product(RED) 128 GB - 20,999 UAH
  • iPhone 7 product(RED) 256 GB - 24,999 UAH
  • iPhone 7 Plus product(RED) 128 GB - 25,299 UAH
  • iPhone 7 Plus product(RED) 256 GB - 28,999 UAH

conclusions

iPhone 7 product(RED) retained all the advantages and disadvantages of other current Apple smartphones, but received the brightest, almost provocative color option. It will fit perfectly with a fashionista's outfit, will not look out of place in the hands of a top manager and will complement the image of both a busy person and an active athlete. The device looks the freshest in the line and, unlike Jet Black, which was perceived in the same way at the start of sales, the case will not quickly scratch.

There is no good reason to upgrade your current iPhone 7 or 7 Plus to the red version, other than the color itself. But if you’re just now thinking about buying a new iPhone, then it’s worth paying attention to the new product: this device is unlikely to be seen as often as the same matte black or “rose gold”, and additional motivation in the form of support for the fund to fight HIV and AIDS will be an important addition.

The only drawback of the iPhone 7 product(RED) is the absence of other Apple gadgets, MacBook with iPad, Apple Watch and AirPods in the same color. However, this is even better, at least for the wallet of potential buyers.

Thanks to the online store for asking for a review.

It's so red it's absolutely stunning. When Apple announced the iPhone 7 Product(RED) and showed it on the official website, I was expecting a calm matte red color, and what I got was one of the reddest things I've ever seen. I don’t even know how to describe how bright Product(RED) turned out to be. When the light hits this iPhone, it begins to seem that it has suddenly absorbed all the red that was around, and now the color begins to burst from the inside.


As much as the iPhone 7 Product(RED) turned out to be spectacular, it is about as impractical due to soiling - it can easily compete with the “Black Onyx” case. Fingerprints and any dirt are very visible on red metal, but, just like in the case of black gloss, it is easy to justify it with the hackneyed “beauty requires sacrifice.” And indeed, Product(RED) turned out very beautiful! I compare it with my iPhone 7 Plus Black Onyx and understand that the “old man” has lost its unquestioning charm and has got a damn strong competitor.


Male or female? I’ll joke that it’s definitely not for fans of “Spartak”, as it was nicknamed in absentia on the Russian Internet. The color is absolutely not what a Red-White fan would dream of. But as for in whose hands Product(RED) should be, the question is open. Denis Seleznev, CEO of iG, categorically stated at first glance that it was female. The girl from the photographs for this article replied that she would not use this. The absolute red in this smartphone has lost its gender identity - it is definitely not for everyone and either you like it or you don’t.


The color of the front panel of the iPhone 7 Product (RED) caused a lot of controversy in the Western techno press. There were three options: white, black and red by a stretch. The last one is clearly overkill. But you can argue about white and black for a very long time, because these two colors go best with red. Renders of alternative colors for the new iPhone 7 have appeared, and even tips on how to use black protective glass"to correct" color scheme. Personally, I think Apple has presented the best of possible options. In the pictures, the combination of black and red looks wonderful, but they all do not convey the real shade of the red metal. When you take the iPhone 7 Product(RED) in your hand, you understand: it is with the contrast of the white front that it looks most impressive.


We remind you that you can buy iPhone Product(RED) in the Apple Store online store and some retail chains. The price starts from 60,990 rubles for iPhone 7 and 70,990 for iPhone 7 Plus. There are two memory options for this series: 128 and 256 GB.

Product(RED) devices and accessories are more than just eye-catching products in bright colors. They provide programs to combat HIV and AIDS, provide counseling and screening, and distribute medications to prevent mothers from infecting their children during pregnancy. Thanks to the sale of (RED) products, Apple has already managed to raise more than $130 million, and every dollar is three for the treatment of an AIDS patient in Africa. The organization itself (RED) was founded in 2006 by Bono, lead singer of U2, and Robert Shriver of ONE Campaign/DATA and became part of the Global Fund to Fight AIDS in Africa. They managed to convince largest companies produce limited edition red products that attract customers' attention to global issues. Products and services of Apple, Nike, Starbucks, Converse, Motorola, Gap, Giorgio Armani and other brands were displayed with (RED) symbols.


Photo: red.org

Apple's first Product(RED) product was $25 iTunes Gift Cards, which went on sale on January 9, 2007. On September 7 of the same year, the company introduced the iPod nano and iPod shuffle Product(RED) Special Edition. A year later, the red fourth-generation iPod nano went on sale, and Apple's participation in the charity program began to gain momentum. Over 10 years of cooperation, five generations of iPod, Smart Cover and Smart Case for different generations of iPad, leather and silicone cases, and bumpers for iPhone were presented. In addition, for charity purposes, Apple began branding the main page App Store- on such days, the icons of selected games and applications turn red, and part of the money for their purchase and payment for in-app purchases is transferred to the (RED) fund.

One of the most famous Apple Product(RED) products was the one-off Mac Pro, whose body color was chosen by Jony Ive. The computer was announced on October 29, 2013 and sold for $977,000 at Sotheby's. The money received was sent to the (RED) fund and spent on charity. No less important Apple devices in red steel released in 2017 year iPhone 7 and iPhone 7 Plus, as this is the first time the Product(RED) series has included core products rather than accessories. Thus, the company celebrated ten years of cooperation with the charitable organization.

IN currently All current Apple Product(RED) devices and accessories are collected on a special page on the official website. In terms of technology, customers can choose iPhone 7 and iPhone 7 Plus, iPod shuffle, iPod nano, Beats Solo3 wireless headphones and Beats Pill+ portable speaker. The list of available accessories includes leather and silicone cases for different iPhones, a Smart Battery Case for iPhone 7, a sports strap for Apple Watch, as well as silicone cases and Smart Covers for some iPad models.

And at the end - an obvious, but very important piece of advice. No matter what happens and no matter what situation you find yourself in, safety must come first. Don't compromise your health for one-time adventures. It is better to take part in charity events and donate money to foundations than to be grateful for their existence.

We present the iPhone 7 model (MPRL2RU/A), made in Red color with a built-in memory capacity of 128GB. The long-awaited seventh iPhone version from Apple (iPhone 7 from Apple) offers you a sophisticated design, increased speed and smoothness, excellent shooting quality, improved sound and ease of use of all functions of the device thanks to new iOS 10.

iPhone 7 updates

iPhone 7 retains its dimensions previous version, “throwing off” 5 grams. The design of the device uses the unibody principle. As a result of special processing of the aluminum body, the metal has the appearance of glass and merges with it. There is a feeling of complete merging of metal with glass. The changed position of the plastic inserts on the rear further enhances this feeling. "Sevens" - the first of the iPhones - are protected from water and dust according to the IP67 standard, and they can be used in the rain or near water without fear of splashes. The Home button with built-in Touch ID now features a new Taptic Engine that delivers incredible precision, speed and customization in haptic response.

Display

The 4.7-inch HD Retina screen with a resolution of 1334 x 750 pixels has 25% more brightness. Using iPhone 7 in sunny weather has become even more convenient. But truly new sensations are provided by 3D Touch technology with tactile feedback. It allows you not only to see the result of touching the screen, but also to feel the force of each press. Moreover, with the new display on the iPhone 7, all 3D Touch capabilities are available in all sections of iOS. The efficiency and accuracy of working with all applications has increased significantly.

Main iPhone camera 7 128GB Red (MPRL2RU/A)

iPhone 7 received a completely new main camera with a resolution of 12 megapixels. The camera is equipped with optical stabilization in photo and video mode, contains a six-element lens and an ƒ/1.8 aperture. The module operates under the control of a new ISP processor with machine learning technology, which can perform one hundred billion operations in 25 ms. The camera supports HDR. Working in tandem with it is a new True Tone Quad-LED flash, consisting of four LEDs (2 white and 2 yellow). Now it is one and a half times more powerful. New camera 60% faster and 30% more efficient than iPhone 6S camera. It allows you to shoot photos and videos in 4K format, slow-motion video in HD and FullHD formats. With the new iPhone, taking high-quality photos and stunning videos has never been easier and more enjoyable.

Front-camera

The front camera has also been updated, now it is a FaceTime HD camera with a resolution of 7 megapixels. It also supports HDR, works in conjunction with Retina Flash and at the same time has an expanded color range. Your need for high-quality selfies will be fully satisfied.

iPhone 7 sound (MPRL2RU/A)

From significant changes Also noteworthy is the lack of a 3.5mm headphone jack. Now the headphones are connected via the proprietary Lightning connector. The acoustics of the smartphone have also changed significantly. For the first time, the iPhone 7 has 4 stereo speakers, the total power of which is twice as high as that of the iPhone 6S. It is possible to work on the Internet at speeds of up to 450 Mbit/s.

Performance

Basic hardware iPhone new generation is served by the corresponding processor. Apple A10 Fusion - Quad-core 64-bit processor built on 14nm FinFET technology delivers smooth and fast work hardware and software of the device. The new processor uses a design of two high-performance and two energy-saving cores, the latter having five times less power consumption than the former. The high-performance cores of the Apple A10 Fusion are twice as fast as the cores of the iPhone 6 processor. GPU 7 is 50% faster than the iPhone 6S. The phone is available in three versions with memory capacity of 32, 128 and 256. IPhone 7 has a larger battery compared to its predecessors, and it lasts 2 hours more than IPhone 6S.

Yesterday Apple updated its online store and added a new color for the iPhone 7 and iPhone7 Plus. Products under the product RED brand sponsor a special charity foundation, which I will tell you about. I also found an unboxing video of the new red iPhone 7.

What is RED

The RED Foundation (official website) is dedicated to the fight against HIV, AIDS, tuberculosis and malaria in those countries that need it most:

  • Kenya
  • Lesotho
  • Rwanda
  • South Africa
  • Swaziland
  • Tanzania
  • Zambia

Help consists of distributing grants to humanitarian organizations. Open information There is no information about specific grant recipients and volumes. The fund is replenished from services and products sold under the product Red brand. Depending on the purpose RED provides between a quarter and half of all incoming aid. This is colossal money.

The foundation has been criticized for its opaque financial policies and its ostentation of charity (by design, you shouldn't sacrifice for social approval). The foundation encourages consumption rather than donation. GAP's product RED brand clothing has also been criticized because GAP in Lesotho has been implicated in exploiting cheap labor in deplorable working conditions.

Red iPhone

Apple showed a red iPhone 7 and iPhone 7 Plus. They will be available to order on March 24th at 8am PDT and will ship in April. Someone already received a red iPhone and made an unboxing video:

Personally, I was not impressed with this phone for only one reason - its front part is white. In my opinion, a black front would look much better. In addition, bright colors quickly become boring when you look at them often.

Here's the unboxing of a plain red iPhone 7:




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