Comparison samsung galaxy s7 ppt presentation. Annual National Award in the event industry. Design, dimensions, control elements

Event goals:
1/ Talk about the addition of the first Airbus A320neo aircraft to the S7 Airlines fleet in Russia and demonstrate the updated livery.
2/ Create an atmospheric and exclusive event to give guests the opportunity to generate quality content, which in turn would communicate an important event for the airline and its customers.
3/ Reveal the brand’s values, show the company’s technology and innovation.

Description creative idea project:
Summer 2017 marked a new trend in holding iconic Moscow parties: non-standard locations and atmospheric minimalist decorations. For the presentation of the new aircraft in the S7 Airlines fleet, it was decided to surprise even the most sophisticated metropolitan audience with its location. The secret hangar of Domodedovo Airport turned into a futuristic pop-up space “ANGAR320” for just one night. Guests of the presentation - Moscow's top influencers and friends of S7 Airlines - were invited to enjoy a unique audiovisual show, where sound, light and decorations took on a single space as part of a social evening against the backdrop of taking off planes.

A few words about the event:
The secret hangar of Domodedovo Airport turned into a futuristic pop-up space “ANGAR320” for just one night. The hard-to-reach and sensitive facility became the venue for the presentation of a new aircraft in the S7 Airlines fleet - the Airbus A320neo. An exclusive closed event and a hand-selected audience - all this made it possible to gather the top influencers of the Russian capital. The high-tech audiovisual show was the prelude to the giant ship, which immediately became a full-fledged member of one of the most fashionable parties of the summer. The live scenery in the form of planes taking off from the runway left the most incredible impressions on the guests, and the Airbus in its updated lime green livery filled social networks and made the cultural community talk about itself. The event was shortlisted for the BeaWorld Prize.

The target audience:
Celebrities, opinion leaders, media persons, brand-loyal audience, top management of S7 Airlines&Airbus

Number of event guests:
600

Channels and media tools for covering the event and description of the results:
Social media, life style publications

83 043 944 - Media coverage

Technologies and special effects used:
As part of this concept, we decided to take the uniqueness of the space itself as a basis and focus on the use of simple analogue solutions instead of a large number of complex technical innovations.
It was important to preserve the original appearance and atmosphere of a real hangar for repair and parking of aircraft, while favorably emphasizing its features and creating a feeling of coziness and intimacy of the event.
We used a large amount of warm soft light in combination with bright technological ice sticks, LED tickers with simple monotonous content, discus throwers, lasers and creojets.

Achieved effective indicators:
9 282 439 - Coverage from bloggers and celebrities
83 043 944 - Media coverage

Samsung annually chooses New York to announce the flagship of the Note line; this has become a kind of tradition. This year there is also a small event in London and Rio de Janeiro for local journalists, but the world premiere and broadcast is from the Hammerstein Ballroom in New York. A little more than a thousand journalists from all over the world gathered in this hall to see the company’s new product. In past years, the number of those who watched the presentation online on YouTube was constantly growing, so, on the very first day of the announcement, more than a million people learned about Note 5 only in the official stream, while there were copies of it and original discussions, which indirectly indicates for interest in this product. And on the market, sales of this line only confirm that Samsung positioned the device correctly and, despite the appearance of several dozen competitors, maintains its position, but no one has been able to achieve similar success, the same iPhone Plus It sells noticeably worse than the Note line in most countries. What is the highlight of Note, what has the sixth generation, called the seventh, in store and what is worth paying additional attention to? Let's figure it out together.

Positioning

The attentive reader must wonder where the sixth generation of Note went, because a year ago in August we discussed the Note 5, and now there is an unexpected jump to number seven. There are two reasons for this decision; it is difficult to say which of them prevailed; I think their contribution is equal. Firstly, the Galaxy line has always been one generation ahead of the Note, since they did not appear at the same time. These models are released with a difference of six months, usually the Galaxy appears in March-April, the Note in late summer-early autumn. And it turns out that there is a significant gap between them. But the main thing is that the later Note model has an index one less. For example, after the appearance and start of sales of the Galaxy S6 of all variants, Note 5 was released six months later, which for some buyers created confusion and created the perception of this model as something “old” that did not correspond to a flagship. The market for the Note line has long gone beyond the circle of technology enthusiasts, so, oddly enough, this factor plays a role. It would not be amiss to recall that technologically Note has always been superior to the Galaxy line, and for at least six months it remained the most powerful smartphone from Samsung.

Since 2016, both Samsung lines have become the same in numbers, now the models will be released with the same index, for example, the Galaxy S8 will appear in 2017, and later the Note 8 will be released. And if for the Galaxy this will be the eighth generation of the device, then for the Note only the seventh, but consumers will not be very concerned about this issue.

The second reason is indirect, but it plays a role for marketers. U Apple the seventh appears on the market in September iPhone generation, which means Samsung is also leveling out the difference in perception; both companies now have the “identical” generations of devices. Is it good? In principle, this does not matter for the majority; this is again a nod towards part of the audience who understands absolutely nothing about phones, but judges by the numbers who is cooler. There are quite a lot of such people on the market, this is especially true in Latin America, Mexico and countries in that part of the world, partly in the USA.

In August 2015, when Samsung showed off the Note 5, it became clear that the future of the Note line was in doubt; the company decided to make the S6 EDGE+ the main device, and sell and promote the Note on a residual basis in most markets. It came out at the end of the year, that is, with a delay of several months, did not have the same support, it seemed that they wanted to quietly get rid of the Note line. Already in January, it became clear that such steps by Samsung caused a very sharp reaction from buyers; they did not want the Note line to disappear and demanded that, as before, this line not only exist, but provide devices with the best engineering solutions. By the time the Galaxy S7/S7 EDGE was announced, Samsung had already decided that they would return everything to its previous place and the next Note would become one of the key models for the company, as before.

The positioning of this device looks simple - this is the most powerful model from an engineering point of view, which has a large margin of safety. It is curious that various forums are still discussing the issue that the Note 3 is so good that there is no point in replacing it with older models. It is clear that this is not entirely true, but in the perception of a noticeable number of people, the previous models of the Note line are not at all outdated and are in demand. For example, when I travel, I often use Note 4 without experiencing any problems, it’s quite modern smartphone both in terms of speed and Android versions(costs 6.0.1). Over the past two years, this model has not deteriorated much; it may well survive for at least another year, providing comfortable work. There are almost no models on the market with such a long life cycle that would not become obsolete.

For those who are looking for the very best device without compromises, this model offers just such an option. And, like any flagship from an A-brand, it costs accordingly, however, we’ll talk about this separately at the end of the material. Let's first look at the main points associated with these devices and talk about our impressions of them. How convincing is Samsung and can they be successful with these devices?

Specifications

Design, dimensions, control elements

With comparable sizes, the differences in the ergonomics of the S6 and S7 were striking, the second fit into the hand like a glove, and the first, compared to its background, was perceived as a half-finished prototype. Having mastered this trick, Samsung engineers were able to repeat it in the Note line; the new flagship fits perfectly in the hand, although I didn’t have any particular complaints about the previous one. But the body was made narrower, and due to this and the beveled edges, it fits better in the hand. Many people who criticized the Note line for its size, having tried the S7 EDGE, somehow became attached to it, saying that this device is excellent in ergonomics. It was this that was used as a prototype when creating the Note 7. The dimensions of the Note 5 are 153.2x76.1x7.6 mm, the Note 7 is 153.5x73.9x7.9 mm. The different thickness of the case is not felt, but the fact that it is narrower is immediately clear. At the same time, a slightly smaller size does not cause any loss in performance.

One of key features All Notes up to five had collapsible cases and the ability to change the battery yourself. Unfortunately, this device has a monolithic body, the battery can only be replaced at a service center, which, however, is not a problem, the procedure is standard and takes a few minutes. Of course, if there is a service center near you.

Just like the S7/S7 EDGE, water protection has been added and the IP68 standard is supported. You can take your phone for a swim, drop it in water, and in most situations it won’t hurt. Watch the video to see how the S7 behaves in a tank of water.

Just like for the S7/S7 EDGE, they used advanced protection technology when the connectors detect whether there is water in them and refuse to charge when it is detected. But, unlike the S7/S7 EDGE, the screen coating has been redesigned (the glass is the same Corning Gorilla Glass 4+, also called Gorilla Glass 5 for the rest of the market), and now presses are more accurately recognized when the screen is wet.

But that’s not all, the letter E (Enhanced) was added to the name of the S Pen, which means “improved”. The pen has become smaller, but now it can work both in water and under water (why the second is needed is a big question for me, but perhaps someone will find a use for this technology).

Frequently asked question, which asks whether the version will only have a curved screen or whether they will also release the usual flat one. Both devices were in development, but it was decided that it was not practical to bring several positions to the market at once; the demand is greater for the EDGE version, so here there will only be such a screen.

The slot is retractable, there is space for a microSD memory card, and a combined slot (either two SIM cards or a memory card). It is possible that in some markets Note 7 will be promoted as DUOS, then the inscription on the case will say so. But structurally these devices do not differ in any way, they are the same.

Three body colors, a familiar design that doesn’t surprise you in any way. External changes include replacing the microUSB connector with USB Type C. S7 EDGE prototypes were equipped with the same connector, but they abandoned it at the last moment, considering that no benefits could be obtained from its use. This model has it installed. Check the speed of this connector using various reasons failed, but presumably it is USB 3.1 (not 2.0), that is, the data transfer speed will be maximum, as well as the charging speed.

Externally, with the screen turned off, the Note 7 is no different from the company’s previous devices; it can be distinguished by details, but from a distance they are not visible.

Display

Discrepancies with the screen diagonal will always haunt this device; the screen diagonal is 5.8 inches, its flat part is 5.7 inches. And how to count here? The resolution remained QHD (2560x1440), they did not increase it, as this would have a negative impact on the operating time, and this is the first device with new battery technology (in fact, the second after J7 2016, but there is a smaller combination of components, here the adaptation is higher).

SuperAMOLED screen technology, this version can be considered a little improved in relation to the S7 EDGE, and that screen is widely recognized as the best on the market among all mobile devices both in color rendering and brightness plus energy saving. Already at the time of the S6, it seemed to me that it would be difficult to improve much in screens, but Samsung defies these expectations every time. So, just like in the S7/S7 EDGE, an Always On mode has appeared, when a clock and icons about missed events are shown on the screen. The logic has been slightly changed; additional notification modes should appear in the software.

Once again, power consumption has been reduced, but we’ll talk about this in the section about the battery.

The algorithm for working in the sun has been changed; the device produces more natural colors. In general, we can say that Samsung took its ideal screen of the previous generation and made it even more colorful and better. Plus, you can change the color scheme as you wish, giving you a wide range of colors. Or adapt the screen to automatic mode. The algorithm for learning your preferences has become a little more intelligent; it learns faster what kind of backlight and in what situations and programs you prefer.

Just like in S7/S7 EDGE, the Always On Display mode has appeared, which allows you to constantly display information on the screen, missed calls and other events. This is interesting.

Memory, RAM, memory cards, chipset

It was originally assumed that this device would receive 6 GB random access memory and a new mechanism for allocating memory depending on the load will be used. But it was decided to abandon this and leave this technology for 8th or even 9th generation devices. At the request of Google, since the company did not have time to make the necessary add-ons in Android and wants all flagships to receive this opportunity within one year.

The total amount of RAM is 4 GB. This is enough for all tasks. The memory type has not changed, it is LPDDR4 (10 nm process technology). Very often, people complain that after booting the smartphone, a small amount of RAM is available, which shows a complete ignorance of the issue and how memory is distributed in Android. Occupied memory does not in any way affect system performance or the ability to perform certain tasks. Therefore, the very parameter of how much memory is occupied is useless for assessing anything; it says absolutely nothing.

The minimum amount of pre-installed memory becomes 64 GB, plus cards are available microSD memory any volume. They say that some operators will sell 128 GB versions, but this is exotic; the vast majority of devices will be 64 GB.

Now a few words about chipsets. The device comes in two versions, for the American market and a couple of operators outside it - on Qualcomm Snapdragon 821 (maximum frequency - 2.3 GHz, a lot of virtual parrots in Antutu). For most of the world, the device will be released on the Exynos 8893, the frequency here is up to 2.7 GHz, with less heating and longer operating time, plus better implemented camera and energy saving algorithms. The difference in operating time between these chipsets under the same load can reach 20-25 percent. Of course, it all depends on your scenarios for using the device, but, nevertheless, this is a fairly noticeable difference. The presence of a version from Qualcomm is a tribute to the American market and the choice of operators.

Battery

Battery capacity – 3500 mAh. This smartphone uses solutions that the company tested on the Exynos 7000 series and Galaxy battery J7 2016. I was amazed by the operating time of the J7; the device easily lasted 2-3 full days under load, and played video for more than 20 hours at maximum brightness.

Note 7 uses similar solutions, but they are slightly improved. It’s clear that you need to drive the devices in real conditions, try them out, but I can say that Note 5, under the same load and settings, works exactly half as much. In my case, Note 5 works for a day under heavy load (4 hours of screen, 1 GB of data in LTE), in the case of Note 7 it will be about 8 hours of screen and two days.

Video playback time at maximum brightness is about 20 hours. I’ll make a reservation many times that we need to wait for commercial samples and see how everything turns out there, but so far the prerequisites are very good.

Just like before, there is fast charging, it became a little faster (half the charge in 20 minutes and a penny). Wireless fast charging is supported.

There are both normal and extreme energy saving modes; they increase operating time by disabling certain functions. In these modes, the device writes in the software about some tens of hours of operation at 9-10% charge. This needs to be checked.

In general, we can say that Samsung is setting a new standard for operating time for flagships; they are becoming twice as durable.

Iris scanner

One of the key changes is the iris scanner; this method allows you to unlock the device without touching it. The operation of the scanner reminded me in ideology of what we saw on the Lumia 950/950 XL. Whether you are wearing glasses or not, there is no difference, look at the device, and it recognizes your iris and unlocks. This takes less than a second. This method is error-free and works very quickly, it can compete with a fingerprint. The downside is that it consumes slightly more energy, but you have to pay for convenience, right?

If testing this technology in Note 7 shows that it is interesting to the public and in demand, then it may appear in the S8/S8 EDGE. Although it is possible that this will be one device, and not two models.

Camera

Formally, these are the same cameras that we saw in the S7/S7 EDGE; in fact, the image processing algorithm has been improved; the difference is not dramatic, but it is there. Autofocus works instantly, however, it was like that on the S7 too. Due to increased productivity, image and video processing is many times faster. Just as the image stabilization algorithm has changed, it is sharper when shaking.

Grace interface and Android 6

Note 7 is the first to receive Grace UI, followed by previous flagships. I like this version of TouchWiz, everything has become even easier and simpler, and many new features have appeared. Much, but not everything, is covered in this video; in principle, everything is clear there without translation.

Look at the interface photos to understand the differences. We will talk fully about the capabilities in the review of this smartphone in the coming weeks.

Among the innovations of the S Pen, I note the ability to mix different colors on the screen, that is, to overlay one color on another, for artists this is very good function. It is possible to highlight any word on the screen with a pen, then it will be recognized, and you can see the translation for this word. The function only works online, but for almost all languages.

A cloud from Samsung has appeared - Samsung Cloud. It gives you 15 GB of free storage for all your data, calendar, notes and contacts.

Samsung Pass is where your banking information is stored, accessed by iris or password. But for now it only works with banks in the USA.

Briefly about impressions and prices

The price of Note 7 in the US will fluctuate around $800-850, and it will go on sale on August 19. In Europe the cost will be about 849 euros, in Russia - 64,990 rubles and sales will begin on August 26. Those who pre-order the device will be given a Gear Fit 2, unlike previous years, 100% prepayment is required.

To understand pricing in official deliveries, I note that the S7 EDGE costs 54,990 rubles from a price level of 60 thousand rubles, just as the Note 5 will also become cheaper. The most expensive device in the line is Note 7 - 64,990 rubles. In a few months the price will drop to 59,990 rubles, but no gifts are planned in the set..

For those who have previous Note line devices, the update offers full water protection (IP68), the availability of memory cards (this will be important for Note 5 owners), an improved S Pen and new modes of working with it. The software update is not essential; all devices will receive it. Maximum specifications, such as the amount of RAM, make this model a long-liver, which is, in principle, typical for the Note line.

Very fast processor and a large amount of RAM together provide an almost instant response when working with a smartphone. You click on the screen and immediately see a pop-up window or interface element called up. The previous Note and Galaxy are already fast, but this one is even faster. I don’t know what to compare it with; there are simply no analogues on Android in terms of speed. And the iPhone, purely visually, is not so fast.

The line of accessories is being updated for Note 7, but we need to talk about this separately. In general, the device turned out as expected - without any flaws, polished even at the prototype stage. This is truly an ultimate device that does not and never has had direct analogues.

Comparison with Note 5

Galaxy S7 And Galaxy S7 EDGE equipped with screens Super AMOLED with permission Quad HD(5.1 inches and 5.5 inches), 8-core Exynos processor, 4 GB RAM, two cameras (5 and 12 megapixels), NFC modules, Wi-Fi 802.11ac and LTE, fingerprint scanner, heart rate monitor and batteries with support wireless charging (3000 mAh for the “small” model and 3600 mAh y "big"). Screen Galaxy S7 EDGE curved on both sides and complements the capabilities of the main screen.

Smartphone cases are metal with glass coating. Unlike last year's flagships, the new smartphones are equipped with slots for memory cards up to 200 gigabytes. The slot is universal - you can install either a memory card or a second SIM card in it. In addition, smartphones have a new function Always On, thanks to which their screens can always show the date and time.

Despite the lack of plugs on the ports, smartphones Galaxy S7 And Galaxy S7 EDGE protected from water and dust getting inside the housing IP68 standard. Smartphones support wireless and fast charging. You can charge a completely discharged device in just an hour and a half.

Installed in smartphones new model cameras with technology Dual Pixel, which, according to the company, allows you to take good pictures in almost complete darkness. Unlike others Samsung smartphones, camera in Galaxy S7 And Galaxy S7 EDGE almost does not protrude above the body.

Galaxy S7 And Galaxy S7 EDGE compatible with payment system Samsung Pay(SPay), which will begin operating in Russia this year. Currently it can be used in the USA and South Korea.Samsung Pay allows contactless payment for purchases through terminals that accept bank cards.

Sales of smartphones will begin on March 18. In Russia Galaxy S7 will cost 49,990 rubles, and Galaxy S7 EDGE— 59990 rubles. The devices will be available in three color solutions: black diamond, dazzling platinum, silver titanium. Buyers who pre-ordered from February 22 to March 17 and purchased smartphones from March 18 to 20 will receive helmets as a gift virtual reality Gear VR. In some countries, these smartphones will appear a week earlier - on March 11.

Today in Barcelona there was a presentation of the flagships from Samsung - Galaxy S7 and S7 Edge.
In the center of the hall there was a tetrahedral object, where each face is a large screen. Reminiscent of the cube that appeared in the preview of this event.

Each visitor had a virtual helmet on his seat. Samsung reality Galaxy Gear VR.
All this was due to the fact that the main emphasis in the presentation was the volumetric video
virtual reality. Samsung has made it clear that virtual reality is here.

The presentation began with a presentation video that showed how smartphones have evolved.

Then the cube in the center rose and a stage was formed in the center, onto which the new head of the Samsung mobile division, Ko Tong Chin, came out.

Since the stage was in the center of the hall, Ko Tong Chin had to constantly spin in a circle. But all this was part of the presentation style, the main theme of which was virtual reality video and 360-degree viewing. During the presentation, viewers were asked to wear virtual reality glasses several times, where similar videos related to new smartphones were shown.

Smartphones are presented in four colors with marketing names: black sapphire, gold platinum, titanium and pearl.

Samsung Galaxy S7 Edge. Photo from Mobiltelefon.ru

The smartphone body is made of aluminum and glass. The camera practically does not protrude from the body. As for the S7 Edge, its edges are rounded like the front. and from behind. This can be seen in the photo below.

Screen 5.1 in S7 and 5.5 inches in S7 Edge
The sliding socket that was in previous flagships Samsung Edge, already has
two rows of labels.

Always On Display technology

Smartphones use Always On Display technology, thanks to which the screen is always on and displays the most necessary information, such as the clock and notifications.

Always-On Display will save battery due to the fact that the entire display will not need to be activated to see the time or the presence of incoming notifications. The activated pixels take up so little charge that it becomes more economical than the charge consumption during a short-term activation of the entire screen.

Interestingly, five hours earlier, LG introduced the same display feature in its flagship LG G5. Who first came up with the idea of ​​introducing this function- unknown. But earlier there was news that Samsung was going to patent Always-On Display technology. Did she manage to do this, should we expect litigation between the giants? Unknown.

Moisture protection without external plugs

Smartphones are waterproof according to the IP68 standard and can withstand 30 minutes in water at a depth of 2 meters. Thanks to the membranes, there are no external plugs in the housing. Shown below is the new, spill-resistant connector without the plugs.

MicroSD returns to flagships

The ability to expand internal memory using MicroSD cards has returned to new smartphones. However, you can install either two SIM cards at the same time, or one SIM card and a MicroSD card.

Big Pixel Camera

The camera has become better than previous models. The camera module is made using SLR camera technology. Matrix with double pixel technology. There are more pixels and they themselves have become larger, which allows them to capture more light and take pictures in low light. Now 100% of the matrix is ​​used to capture light. Let us recall that previously a similar technology of large pixels was used in HTC smartphones.

The aperture opens to a record f1.7 for smartphones. The camera has an eye magnification and skin smoothing feature. Now you can make yourself beautiful without Photoshop and immediately when shooting.

On Samsung presentations faked a competitor company

Thanks to increased light sensitivity, autofocus works better in the dark.

The moving frame is a new feature. In Samsung S7, when you drag your finger over the panorama you have taken, the panorama will come to life at the place where your finger is. Reminds me of the Live Photos feature on the iPhone 6s.

The battery has become larger

The battery capacity is 3000 mAh and 3600 mAh in the S7 Edge. On Samsung's 2016 flagships, you can watch an entire season of Game of Thrones on a single battery charge. The S7 charges from 0 to 100 in 90 minutes, and the curved version of the S7 Edge charges in 130 minutes. There is also wireless charging for both devices.

Now these are almost full-fledged gaming consoles

The CPU takes care of all the tasks while gaming, saving battery and CPU resources.

Unreal has teamed up with Samsung on the same technology. It is now possible to use your smartphone as a full-fledged gaming console. At 60 frames per second there will be no stuttering with high graphics settings.

The games use the Vulkan API specification, which provides speeds 4 times faster than OpenGL. Simply put, the Vulkan API promises to bring PC-like gaming to smartphones.

Samsung Gear 360 virtual reality camera

A separate gadget, Gear 360, was introduced - a camera that can be used in conjunction with Galaxy S7 smartphones and Gear VR virtual reality glasses, and can shoot in a 360-degree radius. You can see everything at 360 degrees, being remote and turning your head with glasses, that is, you can see online everything around the place where this camera is located. When you turn your head in VR glasses, there will be a responsive and clear picture with high resolution, Samsung promises. The camera has a 30-megapixel module with an F2.0 aperture and shoots in 4K.

Mark Zuckerberg appeared at the Samsung presentation

Mark Zuckerberg was present at the presentation and said that virtual reality has already come into our lives right now (in short).

It is known that the young billionaire and founder social network Facebook is also the owner of desktop virtual reality Occulus. All virtual reality at Samsung works using Occulus technology.

“Using the best hardware from Samsung and the best software from Occulus, Facebook is set to become a competitive platform for viewing 360-degree videos for YouTube” - Mark’s main massage.

Mark also said that Samsung is the only company capable of creating good OLED displays for virtual reality.

This is the main information that was highlighted at the presentation of the Samsung Galaxy S7 and S7 Edge smartphones in Barcelona.

Samsung Electronics held an official presentation of the flagship smartphones Samsung Galaxy S7 and Galaxy S7 edge for the media, Russian show business stars and company partners, presenting to the guests an exciting performance in virtual reality called “Towards Change”. The party, dedicated to the unique new products of the Galaxy S line, was attended by show business stars, including Yegor Creed, Alisa Grebenshchikova, Teona Dolnikova, Nastya Zadorozhnaya, Dmitry Chebotarev, Yegor Konchalovsky, Konstantin Kryukov, Anton Lavrentyev, Anastasia Pronina, Timur Rodriguez, Timofey Kolesnikov , Pavel Tabakov, Maria Fomina, Mikhail Idov and many others. The famous DJ, artist and electronic musician Mujuice was responsible for the musical mood of the evening.

A special feature of the presentation was its unique format - guests were immersed in the world of virtual reality thanks to glasses Samsung Gear VR Inside this visual performance, the head of Samsung Mobile in Russia, Arkady Graf, spoke about all the unlimited possibilities that open up to users of the new flagships.

Presentation Galaxy smartphones S7|S7 edge became the first Samsung event in Russia, where a new milestone in the development of Samsung Mobile was officially announced - the emergence of an entire ecosystem of Samsung devices and services: newest Galaxy S7|S7 edge, Gear S2 smartwatch, Gear 360 panoramic cameras, Gear VR virtual reality glasses and Level On Pro headphones. All these products, including the Gear 360 camera presented for the first time in Russia, could be seen and tested during the event.

Sales of new flagship smartphones will begin on March 18, and already the number of pre-orders for the Samsung Galaxy S7 and Galaxy S7 edge has broken all records of previous models.

Created for people who keep up with the times, new Samsung Galaxy S7 edge│S7 incorporates the successful experience of its predecessors and the latest Samsung technologies, making them incredibly productive, ergonomic and elegant representatives of the premium segment of mobile gadgets. Stylish, water- and dust-resistant cases made of glass and metal will not leave indifferent even the most demanding connoisseurs of design and luxury, and a rich set of functions and an excellent camera with fast autofocus and Dual Pixel technology turn them into an indispensable tool for work, communication, travel and entertainment.

Samsung Galaxy S7 (5.1 inches) and Galaxy S7 edge (5.5 inches, with a unique curved screen on both sides) are equipped with Quad HD Super AMOLED screens with a resolution of 2560 × 1440 pixels and protected by 3D Corning Gorilla Glass 4 . New feature Always-On Display allows you to check the time, notifications and calendar without activating the screen.

Fast wired and wireless charging technologies built into the Samsung Galaxy S7 and Galaxy S7 edge allow you to fully charge 3000 and 3600 mAh batteries in just 90 minutes and 100 minutes, respectively. Powerful 8- nuclear processor and energy-saving features guarantee long-lasting battery life, and the internal cooling system protects devices from overheating when working with resource-intensive applications.

Sales of Samsung Galaxy S7 and Galaxy S7 edge smartphones will begin on March 18, 2016. Recommended retail prices for the devices: 49,990 and 59,990 rubles. Smartphones on the Russian market are presented in versions with internal memory 32 GB and will be available in three body colors: black diamond, dazzling platinum, titanium silver.