How to create a Facebook page. Facebook like box: setup and installation. Provide a link to your page in the description of your other social media accounts
In the previous article, we discussed the issue of automating your Facebook page.
But as it turned out, not everyone has their own page and not everyone knows how to set it up correctly. And the desire and interest in this topic is enormous.
Why is this topic so popular today? Because thanks to its viral element, the power of your Facebook page is enormous. It's like a snowball that is only gaining momentum.
Now you will find out how to create your own blog on facebook, and we will quickly, easily and independently set up your page. And this will be the mechanism by which you can manage your page to increase your traffic, and with the help of this page increase the subscriber base of your subscription list.
So what kind of resource is our page and what are its main tasks?
This is an interactive website that is used by a huge number of people and the content of which is filled in by these participants themselves. This is an automated social platform that allows a group of people with common interests to communicate.
The main tasks of the page are:
1. gather a large number of followers.
2. Visitors to your page should want
Share information with your friends
Invite them to your page.
You can do this using:
Quality content
Using applications on the page
Page features:
Create your own menu
Call by name
Embed video and audio
Insert graphics
Insert a subscription form
Extra menu
Using tabs
I like insert button
Insert comment system
So, create your Facebook page and click the link: http://www.facebook.com/pages/create.php
A window will open:
Discover Facebook pages.
You will see a list of categories. You will need to choose the category that suits you; YOU will not be able to change the category later. Next, you need to fill out the fields with the address in the category that you have chosen. Attention, this is where you give the name of your page.
Next, check the box and click start chatting. That's it, your page is created.
The first thing you will see is three tabs
Start a conversation
Wall
Information
Next you will be asked to configure your page.
Here you can:
add your photo
Invite friends
Notify your fans
Update status
Promote a page from your website
Settings for your phone.
When you set up, 6 points. This tab will not exist, it will disappear.
Next we configure think tank our page, namely this. Click on
“Edit page” and on the left, the settings category is where we set up our page.
1. “Manage permissions.” Here you can configure
accessibility of your page. There is no need to check the box and the page will be available to everyone.
Restriction by country, you can choose which country you do not want to have visitors from. It's better to leave the field blank.
Age restrictions. You can limit the age of visitors
Wall tabs. There are two categories: “All publications” and “Only publications by page”. Here, if you want to publish everything, then select “All publications”. And if only you then select “Only publications by pages”.
A very, very important point is the “Main Tab”, there are three categories “wall”, “Information”, “photos”. You will need to create and configure another category - this is your greeting and choose that the entry point is the greeting you created, this maybe something you want to promote.
Next, “Publishing options”, leave a checkmark only in the first box.
“Black list of words and phrases” write those words and phrases that you do not want to be on your wall.
“Black list of inappropriate language”, select either yes or no.
“Delete page” if you click, the page will not exist.
Well, let's save the changes.
2. “General information” I recommend filling out all fields as efficiently as possible. Pay special attention to the “Site” item; write all your links to the site, blog, and even to your Facebook and Twitter profile. This is important for your progress.
3. “Profile photo” I think everything is clear here
4. “Marketing” is a way to promote your business on Facebook. I recommend that you especially read the “Advertising on Facebook” item – great advertising and much cheaper than in search engines. The effect is colossal. Here, create a business card for your page and place it on your website. There, just take the code and paste it onto your blog. There are three options for business cards, you can even make a business card from those pages that you like on Facebook.
5. “Manage administrators” here you can add the person with whom you want to maintain your page
6. “Application” These are the tabs that appear at the top of the home page. There are a lot of tabs there, study them and be sure to use them. Immediately set the “notes” tab in these notes and, roughly speaking, that’s all, this is your blog inside your Facebook page. You can write here as on your blog, and you can also set up import. Here I described how to do this. Or just click on the tab and when it opens, in the lower left corner click “change import settings” and enter your website address. And also the “Forum” tab, I think everything is clear here too.
7. mobile version everything is simple there.
8. Research You can find out everything about the traffic to your page. View all statistics.
9. “Help” see how Facebook can help.
That's all the basic settings. Then I will tell you in more detail about several more useful settings.
Sincerely yours Natalia Butenko.
The key to effective management of a company’s business account in social media is Facebook networks There are two main strategies: development and regular updating of content and attracting subscribers.
Content development strategy
Content is the basis of any social media page. It can be classified into four main categories: industry content, personalities, branded, and entertainment. Based on Wave 6 and 7 survey data, entertainment is the biggest interest among Ukrainians on social networks. However, this is not surprising, and in general, the analyst’s work materials should be diluted with various distracting posts in order to give a person already tired from work the opportunity to take a break for a minute. The best option It is considered to give 20% to entertainment posts of all published materials.
Branded content also claims its 20%. When working on such content, you need to be careful, as Facebook is constantly making the news feed algorithm more complex. The main goal of this algorithm is relevant content. Thus, the company’s business page competes in attracting subscribers not only with its direct competitor, but also with his friends.
The personas block includes all people associated with the company, including potential clients and direct employees or agents. The more people follow the company’s page, the more trust you will inspire among customers. The personalities section should occupy no more than 30% of the total content.
The industry type of content should direct the attention of visitors to the general state of the market. In this section of content, you must pay attention to tips, recommendations and demonstrate professionalism, for which we reward industry content with 30% of the space.
An important point is also the frequency and timing of updates. According to many experts, the interval between the publication of two posts on a Facebook page should not exceed five hours. But it’s worth considering that the quality of posts has a huge advantage over their quantity.
One of the most important questions for any business account administrator is, how to turn subscribers into potential clients?
One of the ways is to build a constructive dialogue with subscribers in the format: you listen to the recommendations and advice of the subscriber, for which you gradually involve him in your area of interest.
Correct work with the most active of them can be the key to the success of business promotion. Select the people most interested in cooperation or your services and contact them directly as the face of the company. The results won't take long.
Maintaining company pages social network, as a rule, is divided into two stages: first, the user becomes interested in the company, content, published information, and then, having gotten used to the cyclical nature of the page, he begins to be interested in the services and activities of the company. The principle is simple: first you work to develop a business page on the Internet, and then it works to develop your business.
FaceBook announced the launch of a blogging platform. The platform will be built into a social network. It will be based on notes (those that did not gain popularity, were canceled, then returned, and then forgotten by everyone).
Do you think blogs on FaceBook will become popular? Our opinion is in the article.
Why do I need a block on FaceBook?
What does blog mean to us?
Blogs are a way for us to convey our thoughts to our audience. This is also a channel for building our audience. This is our online branding tool. We promote your website and business with content marketing.
We publish news from the ReConcept web studio, latest work, cases and talk about solutions. We like to share how we achieve customer goals. This resonates with our readers and allows us to establish ourselves as professionals in the eyes of potential clients.
How do you like the article? Like and continue reading!
Where do we blog?
Before 2015, we did not use third-party blogging platforms. We now have a blog on Spark. And now we are waiting for the opportunity to start a blog on Facebook.
The only thing cooler than a blog on Facebook is a blog directly on Google! All we have to do is wait...
We believe it will be useful tool. Many famous bloggers went to FaceBook from LiveJournal in search of an audience. They found her here. But the functionality of the social network does not imply writing detailed posts. Short captions for photos, nothing more. Now the situation will change. We will get a tool for publishing large and spectacular posts on FaceBook.
We are waiting for the blog to be implemented, but for now we are working with notes in
How to increase the number of fans of a Facebook page? How to get them to interact with you? And how to turn these people into clients and customers? Read about all this in our complete step-by-step guide.
1. Create an original cover and avatar
- Static cover
Another thing worth paying attention to is the quality of the cover. As you can see, there is not a single blurred pixel in the picture above. To achieve the same result, you must use an image that is at least 851 by 315 pixels in PNG format. But I recommend using larger images so that when you open it on large monitors they were large and looked high quality. For example, twice the recommended size - 1702 by 630 pixels. To understand how this works, look at the following examples.
This is what a small cover (851 by 315) looks like on a large screen with a resolution of 1920 by 1080 pixels:
And this is what a large cover (1702 by 630) looks like on the same screen:
- Static avatar
The avatar size must be at least 170 by 170 pixels. But, as in the previous example, you can upload a larger image so that when you open it, it will be larger and of better quality.
- Merged avatar and cover
To quickly create original covers for personal pages, use the free online service timelinecoverbanner. With it, you can create a fused avatar and cover – they look quite impressive. Especially if the person has not seen such a technique before. This is done very simply: you follow the link indicated just above, click on the Upload Background button, select the desired image and click the Next Step button.
After that, all that remains is to download the avatar and cover and upload it to your page.
Note: for company pages this way Not suitable, because recently in their profiles the avatar began to stand separately from the cover:
An animated avatar can be made only on personal page. To do this, you need to use the Facebook app for iOS or Android. The algorithm of actions will be as follows (I explain using Android as an example):
1. Go to your profile and click on your avatar:
2. Select the “Shoot a new profile video” or “Select profile video” command:
3. Click the “Use” button:
2. Come up with a nice address
So that in the future you do not have problems promoting your page, immediately come up with a beautiful and simple address for it. To do this, go to the “Information” section. If you can’t come up with a good name right away, don’t worry, you can change the selected address at any time.
3. Choose a suitable template
Go to Facebook settings, go to the “Edit Page” section and select the template that best suits you (“Services”, “Company”, “Venues”, “Nonprofit Organization”, “Policies”, “Restaurants and Cafes”, “Shopping” or “ Standard). If necessary, remove unnecessary tabs and rearrange the order of the remaining tabs as you see fit. Here's how to do it on mobile:
And here's how it is on the desktop:
4. Install the button
Once you've chosen a template, your page should have a call-to-action button that links to your website or app. For example, in the “Services” template there is a “Contact Us” button by default. But it can be changed to any other. To do this, you just need to click on it and select the desired option from the list that opens.
For example, instead of the “Contact us” button, which leads to our contact page, I want to install a “Call” button so that a person can immediately call our office from Facebook. Then I open the “Contact Us” section and select the “Call” command there.
Now smartphone users can call your company with one click. It's fast and convenient. Especially if your number is toll-free:
All clicks on this button can be tracked in the “Statistics” section. It can also be promoted as an advertising post.
It will look like this:
5. Fill in all fields
The more information you provide, the more professional and credible your page will appear to consumers. Don't neglect this point. Tell everything you can tell. In every detail and detail. Add photos and videos. Complete the services section if necessary. Ask at least a few of your customers to leave reviews about your company. If you do not have a website, but have a group, you can enter the address of your Facebook group in the “Website” line and thus link them together.
On your personal page, be sure to indicate your position and place of work. This is necessary so that users can get to your business page through your profile. To enter information about your place of work, go to the “Work and Education” section and start typing the name of your page until Facebook prompts you to select it.
Note: in links Not you need to write the full address of the page. You just need to enter your nickname. To check whether the link works or not, try clicking on it. If it gives an error, it means you entered your information incorrectly.
6. Link your Instagram
If you have an Instagram page, link it to your Facebook business page. This will allow you to run advertising campaigns on Instagram (they are launched using Facebook Ads Manager), as well as collect accurate statistics on them.
7. Link your group and page
People may know about your group but not your page, or vice versa. This will increase the reach and engagement of both platforms. You will also be able to manage the group, create posts and communicate with members both on behalf of yourself and on behalf of your page. And, if anything happens, you can unlink the group at any time.
If there is no “Groups” tab on the left, go to settings and edit the page:
Click “Add Tab” and select “Groups”, as it should be after adding:
This section has now appeared on the left side of the page. And then Facebook itself offers to create or link a group:
We bind:
That's all. Your group has been successfully linked to the page:
8. Invite people from your email contact list
It doesn’t matter who these people are - your clients, pen pals or just passing acquaintances - invite them all to become subscribers of your page (if they refuse, it’s okay, you have to start somewhere). To do this, click on the button with three dots under the cover of your page and select the command “Invite friends from your email contact list.” mail."
After that, select the appropriate service (or load a list of emails from a .csv file) and click “Invite people from your contact list.”
Note: V currently this function available not for all pages. If you don’t have such a command when you click on the button with three dots, then it’s impossible to do this on your page. And one more thing: this method of attracting new subscribers is very intrusive and can cause a negative reaction. If you are afraid of this, it is better to refuse it.
9. Invite your friends to like your page
When you are just starting to develop your Facebook page, you cannot neglect any of the methods that allow you to increase the number of likes. Invite your friends to like your page. To do this, click on the button with three dots under the cover of your page, select the “Invite friends” command, check the box next to “Send an invitation to Messenger” (so that the person receives your message personally) and write an invitation that will not cause him negativity. Do you publish cool content? Write about it. Do you want him to like the page in a friendly manner and then unfollow him when you gain a real audience? Just say so, there is nothing wrong with that.
10. Send an invitation to every new friend
Every time a new person is added as your friend, send them a message something like this: “Hi. Thank you for adding me as a friend. If you are interested in [insert your topic], join my page. Every day I publish the most interesting and useful content on the topic there. Here is the link – [link to your page]. Come in :)".
11. Set up quick replies
By clicking the "Message" button, users can write personal messages to your page. Often many of them hang unnoticed until a moderator visits the page. To prevent this from happening, set up automatic replies. For example, you could write the following: “Thank you for writing to us. We will answer you within today." Then the user will not expect an instant response from you and will remain loyal to your company.
To set up an automatic reply, go to the page settings and select the “Messaging” section.
Scroll down the page to the “Answer Assistant” heading and move the slider toward “Yes.” If necessary, change the text of the standard message.
12. Link your Facebook page to JivoSite live chat
When you respond to user messages very quickly, Facebook assigns this business card to your page:
How to achieve this? One of the easiest ways, in my opinion, is to link Facebook to the JivoSite online chat, so that all messages from Facebook are sent to the manager in the chat, and he can quickly respond to them. To connect the two services, go to the “live site” settings and add Facebook as a new channel.
After clicking the button, you will be asked to add a link to your page. After that, all messages from your Facebook users will be sent to your managers via online chat.
13. Provide a link to your page in the description of your other social media accounts.
14. Add a link to your page in your email signature
And let every person you write to see a link to your Facebook page. To do this in Yandex mail, go to “Setup” - “Sender Information”.
Enter the required information, format and save.
Signatures are configured in approximately the same way in all other email services.
15. Post great content
Publishing quality content is the most reliable way make your page popular. Announce your new blog materials, post high-quality infographics and videos, and start interesting discussions. If you are short of ideas, use our article “”.
16. Do this on a regular basis
According to statistics, brands that post content 1-2 times a day have 40% more engaged users than those that post once a week or less.
17. Consider Facebook features
Facebook is a rather specific platform. In the video below we talk about its four main features:
18. If you have an online store, add products
If you choose a template that has a Shop tab, you have the option to add your products to your Facebook page and tag them in a post. Let's see how this works using an example page " Golden domes ».
20. Use high-quality branded images
Beautiful images with your company logo will help you create your own unique style and make your brand more professional and recognizable in the eyes of users.
Note: It is desirable that there are pictures for posts big size– 1200 by 630 pixels for horizontal images and 1200 by 1200 for square ones. This size is needed so that users who use large screens do not experience inconvenience. I already talked about this at the very beginning of the article.
21. Highlight your best posts
Posts that have received the most likes and shares should be in the most visible place so that those who have not yet viewed them will do so as soon as possible. To pin a post to the very top of the feed, click on the arrow in the upper right corner and select the “Pin to Top of Page” command.
22. Encourage users to like and share your posts
There's no shame in asking people to like or share your post if it's truly worth it. After all, you spent the effort to write it, and you have every right to politely ask for this kind of gratitude.
23. Recommend your page on all social networks where you have subscribers
For example, make a post about why your VKontakte followers should join your Facebook page. It is clear that since they read you on VKontakte, most likely, it is more convenient for them, but you may be of interest to a small part of the audience.
24. Promote your page in your newsletter
If you run a newsletter, tell your subscribers about your Facebook page and why they should follow it. If you don't have a newsletter yet, immediately start collecting your base. You're ignoring one of the most powerful channels for generating traffic and leads.
25. Contact the admins of other publics on Facebook
And agree on co-marketing. Let them recommend your page to their subscribers, and you – theirs. The same can be done with the newsletter, if you have approximately the same number of subscribers, and with any other channels for attracting traffic.
(Last update: 11/22/2018)
Hello friends! Our topic today is How to Create a Facebook Page. The most popular social network on the Internet is, of course, Facebook. It would be stupid not to use Facebook for free for your website/blog. To do this you just need create a brand page on the social network Facebook. In our case, the brand is your blog on the popular free Blogger platform.
How to create a business page on Facebook
Mark Zuckerberg's Facebook is an excellent marketing tool to promote your blog among your target audience. You just need to create your own page and fill it with announcements of your articles that you publish on your blog. One of the advantages of this service is indexing search engines, which means that Facebook pages can be seen by all Internet users, even those who do not have their own account on this social network. So, if you have decided that you need a page for your brand.
Before you start, prepare a good photo, such as your blog logo. Creating a Facebook page will take very little time. Create a place for people to learn about your favorite blog. I’ll show you mine as an example of what your page will look like.
Bloggera School Facebook Page:
Blogger School on Facebook
In order to create a page for your blog on Facebook, go to this link. First you need to select your type of activity, click “Brand or Company”:
How to create a business page on Facebook A window will open where you need to select a category - Website:
Enter the name of your page, or maybe the name of your blog. Agree to the terms and click “Get Started”. Next you will be taken to the logo or photo upload page:
Upload a logo or photo You can skip uploading the photo by doing it later. Then on the next page you will be offered to invite friends, talk about your page, and so on:
Click continue. Here general information about your page. Add some basic information so that people who visit the page know more about it:
general information Click continue. Now you can fill your Facebook page with information. When you publish several announcements on your page, it will already look more attractive. And in order for you to automatically publish announcements of your articles on your Facebook page, you can use the automatic posting service from the RSS channel of your blog: Rss Graffiti 2.0 or
